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Dan Gershenson
Works at Caliber Brand Strategy + Content Marketing
Attended Drake University
Lives in Chicago, IL
110 followers|45,838 views


Dan Gershenson

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B2B marketer? Check this out...
Latest study results for B2B social media marketing: Discover what's working for B2B marketers today and current B2B marketing trends.
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Dan Gershenson

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Do you ever wonder if there's sometimes too much advertising in one place? Like when one brand completely takes over two major Chicago train stations?
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Sure, Chicago has clout. But do we have global clout?
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The people who rally for only paid internships should be careful what they wish for.
Grace Kutney's profile photo
You offer some needed balance to this debate. We've often encouraged students to consider unpaid internships for the same reasons you raise. It is up to students to ensure the experiences they seek are substantive. And it's incumbent upon employers (not to mention ethically sound!) to provide structured learning opportunities to their interns. It really can, and should, be a win-win. Thanks for sharing this, +Dan Gershenson; I've re-shared on +Sweet Careers Consulting.
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3D projection technology - you've got to love it. Very cool way to open/close an event. Nicely done, +Rob Jager at Metropoly.
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Golden sky, golden window!!
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5 reasons businesses should be using Google+

1. Influence personalized search results.
2. Improve visibility for ranked content.
3. Share content via additional channels.
4. Command branded search results.
5. Protect your brand in Google Suggest.
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Ah, what service provider hasn't heard at least one of these....
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Where They Aren't

I've been less and less interested in large networks. I'm more interested in the places where people gather to create something more personal, more intimate, more connected. I'm in alleys that will become stages for a moment, and then will vanish again. I mean this in the business sense, the personal sense, and beyond.

The masses aren't the story. 1 billion isn't interesting. 100 is interesting.
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Content Marketer and Brand Strategist. Fan of Chicago sports teams, craft beer and Apple.
I'm a pain reliever for time and resource-challenged brand managers who needed Content Marketing guidance yesterday. Typically, if those people take a few doses of my content each week on behalf of their brand, they feel a whole lot better. 

Besides devising a strong brand strategy for people, I create, curate and monitor all forms of content that make sense for their brand. That means writing and producing anything from blogs and eBooks to managing/growing their community on Facebook. Some people simply need some helping setting up a better LinkedIn profile and I'm OK with that too. 

My blog is Chicago Brander. I also contribute on a weekly basis to Crain's Chicago Business.

Right now, I'm also working on getting my first book wrapped up and put out into the world. My interests include learning to play guitar better, watching my beloved Chicago Cubs/Bears/Bulls, spending time with my family and friends and generally trying to get better at my pathetically poor golf game.

Music? I'm pretty much all over the map on this -- I go from rock to country to rap and back again. U2, Foo Fighters, Kings of Leon, Coldplay, Kanye West, Tim McGraw, Dierks Bentley, Keith Urban....see what I mean?

I love watching series TV on DVR because there are no commercials. Love the show "Raising Hope" and "White Collar."

"Good To Great" by Jim Collins is my favorite book so far on business-related things...a fascinating look at how companies have transformed themselves. For non-business things, I love the suspense novels of James Patterson.

Bragging rights
I'm pretty sure I can name every player from the '85 Chicago Bears. Or at least the ones who did the Super Bowl Shuffle.
  • Drake University
  • Wheaton Central High School
Basic Information
Brand Strategist. Creative Director. Social Media Planner. Copywriter.
  • Caliber Brand Strategy + Content Marketing
    CEO, 2011 - present
  • Boost Marketing/Consultant
    Brand Strategist. Creative Director. Social Media Planner. Copywriter.
  • The Creative Underground
  • DDB Chicago
  • Austin Knight
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Chicago, IL
Wheaton, IL - Des Moines, IA - Boca Raton, FL
Contact Information
Dan Gershenson's +1's are the things they like, agree with, or want to recommend.
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12 service questions that might be worth $400 million to answer.

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First look inside State Farm Next Door : An environment in an innovative...

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October 13, 2011 : Dan Gershenson

I awaken to my face being licked by my Fox Terrier, Sarah. When you have a dog, you almost don’t need an alarm clock. When I take her out fo

The 8 Most Baffling Food Mascots of All-Time

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» The ROI of Social Media: 10 Case Studies » TNW Social Media

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The New 5 Step Inbound Marketing Methodology

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Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]

The Internet has transformed the way consumers respond to marketing. This infographic pits outbound marketing against inbound marketing -- c

What a Shoplifter Taught Me About Branding

Today's post is brought to you by guest blogger Rob Jager of Hedgehog Consulting. Rob is an incredibly gifted management consultant and I've

How Users Search For Local Businesses + 5 Tips To Optimize Local Listings

In a recent staff meeting, it emerged that the most regular question our customer support agents get asked by our customers* is: “When we tr

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Simplifying your brain even with an additional 37 Signals. 26 Jul. A thought today that inspires me from Chicago-based 37 Signals. Rather th

Dan is speaking at the Chicagoland Chamber Nov. 3rd!

What are you doing on the morning of Thursday, November 3rd before 9:00am? If you're free and near downtown Chicago, I think you'll walk int

The Death of Your Old Facebook Marketing Strategy (And Web 2.0) Part 1

Blogger's Note: There's way too much information to fit into one blog post, so I've addressed the Subscriptions, Top Stories/Ticker, and Tim

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This Isn’t Your Grandfather’s Work Schedule

Since I can remember, we’ve been preconditioned to think that being legitimate as a working professional is to work one job at one company

CONNECT 2012 Giving Entrepreneurs The Tech Tools For Success - technolog...

New released breaking news on technology,Entrepreneur magazine,Entrepreneur Success��� CONNECT 2012 Giving Entrepreneurs The Tech Tools Fo

15 Case Studies to Get Your Client On Board With Social Media

By unpacking social media's broad definition on a case-by-case basis, you will not only render it familiar to a client, but also present it

StumbleUpon Drives More Than 50% of Social Media Traffic [STATS]

StumbleUpon now accounts for more than 50% of all referral traffic from the top social media sites.

Social Network Wars: How The Five Major Platforms Stack Up [INFOGRAPHIC]

When it comes time to pick and choose where you post, this chart can help you decide what’s appropriate for you.

YouTube - Kraft's surprise split (08/04/11)

Create AccountSign In. Home. BrowseMoviesUpload. Hey there, this is not a commercial interruption. You're using an outdated browser, whi