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Dan Gershenson
Works at Boost Marketing/Consultant
Attended Drake University
Lives in Chicago, IL
91 followers|3,159 views
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Dan Gershenson

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Golden sky, golden window!!
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Dan Gershenson

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5 reasons businesses should be using Google+

1. Influence personalized search results.
2. Improve visibility for ranked content.
3. Share content via additional channels.
4. Command branded search results.
5. Protect your brand in Google Suggest.

http://www.mediapost.com/publications/article/171654/five-reasons-businesses-should-be-using-google.html
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Dan Gershenson

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The people who rally for only paid internships should be careful what they wish for.
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You offer some needed balance to this debate. We've often encouraged students to consider unpaid internships for the same reasons you raise. It is up to students to ensure the experiences they seek are substantive. And it's incumbent upon employers (not to mention ethically sound!) to provide structured learning opportunities to their interns. It really can, and should, be a win-win. Thanks for sharing this, +Dan Gershenson; I've re-shared on +Sweet Careers Consulting.
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Dan Gershenson

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Do you ever wonder if there's sometimes too much advertising in one place? Like when one brand completely takes over two major Chicago train stations?
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Sure, Chicago has clout. But do we have global clout?
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Ah, what service provider hasn't heard at least one of these....
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Have him in circles
91 people
Sean McGinnis's profile photo
Devan Perine's profile photo
Deborah Shane's profile photo
Work
Occupation
Brand Strategist. Creative Director. Social Media Planner. Copywriter.
Employment
  • Boost Marketing/Consultant
    Brand Strategist. Creative Director. Social Media Planner. Copywriter., present
  • The Creative Underground
  • DDB Chicago
  • Austin Knight
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago, IL
Previously
Wheaton, IL - Des Moines, IA - Boca Raton, FL
Contact Information
Work
Email
Story
Tagline
Content Marketer and Brand Strategist. Fan of Chicago sports teams, craft beer and Apple.
Introduction
I'm a pain reliever for time and resource-challenged brand managers who needed Content Marketing guidance yesterday. Typically, if those people take a few doses of my content each week on behalf of their brand, they feel a whole lot better. 

Besides devising a strong brand strategy for people, I create, curate and monitor all forms of content that make sense for their brand. That means writing and producing anything from blogs and eBooks to managing/growing their community on Facebook. Some people simply need some helping setting up a better LinkedIn profile and I'm OK with that too. 

My blog is Chicago Brander. I also contribute on a weekly basis to Crain's Chicago Business.

Right now, I'm also working on getting my first book wrapped up and put out into the world. My interests include learning to play guitar better, watching my beloved Chicago Cubs/Bears/Bulls, spending time with my family and friends and generally trying to get better at my pathetically poor golf game.

Music? I'm pretty much all over the map on this -- I go from rock to country to rap and back again. U2, Foo Fighters, Kings of Leon, Coldplay, Kanye West, Tim McGraw, Dierks Bentley, Keith Urban....see what I mean?

I love watching series TV on DVR because there are no commercials. Love the show "Raising Hope" and "White Collar."

"Good To Great" by Jim Collins is my favorite book so far on business-related things...a fascinating look at how companies have transformed themselves. For non-business things, I love the suspense novels of James Patterson.

Bragging rights
I'm pretty sure I can name every player from the '85 Chicago Bears. Or at least the ones who did the Super Bowl Shuffle.
Education
  • Drake University
  • Wheaton Central High School
Basic Information
Gender
Male
Dan Gershenson's +1's are the things they like, agree with, or want to recommend.
Lovie Smith Says Voices In Headset Keep Calling Him Idiot | The Onion Sp...
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CHICAGO—Harried, flinch-prone Bears head coach Lovie Smith said Thursday his biggest concern going into the 2011-2012 NFL season would be th

12 service questions that might be worth $400 million to answer.
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The relationship and chemistry side of our business is routinely undervalued for its role in how companies make decisions to stay with an ag

First look inside State Farm Next Door : An environment in an innovative...
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As I started to make my way up Diversey Avenue, I heard the clamor of a jazz band playing near Trader Joe's grocery store.  That couldn't be

October 13, 2011 : Dan Gershenson
www.chicagonow.com

I awaken to my face being licked by my Fox Terrier, Sarah. When you have a dog, you almost don’t need an alarm clock. When I take her out fo

The 8 Most Baffling Food Mascots of All-Time
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You Might Be A Zombie! Cracked Store; iPad App; Write For Us. Login; or Register; Face Book Connect. Cracked.com America's Only Humor Si

» The ROI of Social Media: 10 Case Studies » TNW Social Media
thenextweb.com

The question of whether or not social media drives ROI still plagues many marketers and brands. The issue is not always as straightforward a

The New 5 Step Inbound Marketing Methodology
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Inbound marketing has continued to evolve since the term was coined in 2005. These 5 steps represent the next step in its evolution.

Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]
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The Internet has transformed the way consumers respond to marketing. This infographic pits outbound marketing against inbound marketing -- c

What a Shoplifter Taught Me About Branding
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Today's post is brought to you by guest blogger Rob Jager of Hedgehog Consulting. Rob is an incredibly gifted management consultant and I've

How Users Search For Local Businesses + 5 Tips To Optimize Local Listings
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In a recent staff meeting, it emerged that the most regular question our customer support agents get asked by our customers* is: “When we tr

Simplifying your brain even with an additional 37 Signals. « Chicago Bra...
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Simplifying your brain even with an additional 37 Signals. 26 Jul. A thought today that inspires me from Chicago-based 37 Signals. Rather th

Dan is speaking at the Chicagoland Chamber Nov. 3rd!
chicagobrander.com

What are you doing on the morning of Thursday, November 3rd before 9:00am? If you're free and near downtown Chicago, I think you'll walk int

The Death of Your Old Facebook Marketing Strategy (And Web 2.0) Part 1
millerportfolio.wordpress.com

Blogger's Note: There's way too much information to fit into one blog post, so I've addressed the Subscriptions, Top Stories/Ticker, and Tim

How Can I Protect Against Late Payers and Get Paid Faster? | Video | Ent...
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Mike Michalowicz, author of The Toilet Paper Entrepreneur, explains the critical elements of an effective collections policy. He shares his

This Isn’t Your Grandfather’s Work Schedule
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Since I can remember, we’ve been preconditioned to think that being legitimate as a working professional is to work one job at one company

CONNECT 2012 Giving Entrepreneurs The Tech Tools For Success - technolog...
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New released breaking news on technology,Entrepreneur magazine,Entrepreneur Success��� CONNECT 2012 Giving Entrepreneurs The Tech Tools Fo

15 Case Studies to Get Your Client On Board With Social Media
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By unpacking social media's broad definition on a case-by-case basis, you will not only render it familiar to a client, but also present it

StumbleUpon Drives More Than 50% of Social Media Traffic [STATS]
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StumbleUpon now accounts for more than 50% of all referral traffic from the top social media sites.

Social Network Wars: How The Five Major Platforms Stack Up [INFOGRAPHIC]
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When it comes time to pick and choose where you post, this chart can help you decide what’s appropriate for you.

YouTube - Kraft's surprise split (08/04/11)
www.youtube.com

Create AccountSign In. Home. BrowseMoviesUpload. Hey there, this is not a commercial interruption. You're using an outdated browser, whi