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Marketing on Google+ - SEM, SEO and Social Media
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Social Media Checklist
Here is a checklist that will aid you in keeping up with your social media. Having an account on every social website available can be overwhelming, and this infographic already helped us immensely. #googleplus   #facebook   #twitter   #pinterest   #youtube  
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Color Emotion Guide: The Science of Colors in Marketing!
#marketing   #colors   #digitalmarketing   #emotions   #brands   #infographic  
Why Facebook is Blue
The Science of Colors in Marketing

If we take a look at what the major brands out there are using, a lot of their color choices become obvious. Clearly, every one of these companies is seeking to trigger a very specific emotion

Read More Here: from +Buffer 
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The Psychology of Color

We may be talking about branding, marketing, or choices made in home decor, but there is always an underlying psychology behind each color chosen. We've probably all heard something about this throughout our lives; some of us may already know many of these. For some people, seeing this may be a first. When talking about color choices, there are definite differences between each choice.

Do you find yourself gravitating towards one color more than the others?

#colorpsychology   #psychology   #colors   #brandingtips   #marketingtips  

(Once there, click on page for larger version).
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The Semantic Search Copywriting Daily!
#semanticsearch   #copywriting   #seo   #semanticseo  
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Ready to start implementing semantic markup and structured data? Search Marketer’s Guide to ItemRef & ItemID!
#searchmarketing   #marketing   #semanticsearch   #structureddata  
The Search Marketer’s Guide to ItemRef & ItemID

Ready to start implementing semantic markup and structured data? Mike Arnesen shows us how to implement it with ease:
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How Colors Affect Conversion Rate!
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#websitedesign #colors   #conversions   #webdesign   #infographic  
Via +Neil Patel  :)) #infographic  on How Colors Affect Conversion Rate
I was surprised to know that both men and women hate orange!

Psychology is one of the most important aspects in marketing that we all tend to overlook. From messaging to color, it’s the small details that can persuade you to either purchase or walk away.

Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?

Click on  to see a larger view

So, what do you think about colors? Do they affect your decision-making process?

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Introduction to Semantic Search

Semantic search is in the process of redefining the landscape of how search engines work, and how optimization should be done.  The graphic shows some of the many factors that go into semantic search.  We developed this together with +David Amerland and it helps show all the major components.

One of the first things to realize is that there are "searcher-side" elements, "publisher-side" elements, and other factors that are all in play here.  The collection of these are the tools used by Google in their semantic search efforts.

This graphic is featured in my first article no Social Media Today (link is shown below.  The article also includes my comments on +David Amerland's excellent book, Google Semantic Search, which you should go buy if you are interested in this topic!
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Four Infographics To Understand The Google's Hummingbird Search Algorithm With New SEO Optimization Check List!
#seo   #hummingbird   #seotips   #infographic   #google   #searchengineoptimization  
4 Infographics To Understand The Google's Hummingbird Search Algorithm With New SEO Optimization Check List

The new Humming bird algorithm incorporates Google's Knowledge Graph and an increase in Semantic search that produces better results for complex searches by understanding the intent of the searcher.

Google's engineer Amit Singhal explained

"For example you want to compare 2 things: How much saturated fat is in butter versus olive oil? Now you can simply tell Google: "Compare butter with olive oil". Our new comparison tool gives you new insights by letting you compose your own answer.

In fact this aspect is much more powerful with mobile as users can speak their search query and have Google return even better results: This means that SEO for mobile is becoming even more vital for marketers to include in their online marketing plans.

Optimizing for hummingbird means targeting your content to more than just keywords: Now it's about including more discussion in your content rather than descriptions. Here's a checklist of things to consider for "Hummy".

The hummingbird check list

1. Increase user generated content on your site with forums, reviews, Question and Answers, and more while targeting them to the topic of your keywords.

2. Go beyond keyword research by researching how your keywords topic is discussed online and incorporate this into your content.

3. Connect your "conversational" content with others via social media by sharing and contributing. Join their discussion and add value.

4. Target those who are "influencers" in your subject-matter and become connected with them in order to build up your authority.

5. Generate fun and informative media, from videos to infographics, that speak to popular aspects of your topic and share them.

Visit rest of 3 infographics here:

Also visit my board to Pin all 4 infographics:
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Google Webmaster Structured: Google Webmaster Tools Structured Data – Part 1!
#structureddata   #seo   #google   #webmastertools  
Google Webmaster Tools Structured Data – Part 1
This is what Google currently supports for its rich snippets. But that is not all what you can do with it. Introduction video for Google Webmaster Tools Structured Data (Part 1). This video explains core concepts of semantics. And how we can better utilize their full potential.
<h2><span style="color: #0000ff;">Google Webmaster Tools Structured Data - Part 1</span></h2> <h3><span style="color: #000080;">This is what Google currently supports for its rich snippets. But that is not all what you can do with it. <b> </b>Introduction video for Google Webmaster Tools Structured Data (Part 1). This video explains core concepts of…
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Why Microsoft buying Nokia is pretty insignificant.

(Props: )
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Have them in circles
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