The Science of Colors in Marketing
If we take a look at what the major brands out there are using, a lot of their color choices become obvious. Clearly, every one of these companies is seeking to trigger a very specific emotion
Read More Here: bit.ly/brandingcolors from
We may be talking about branding, marketing, or choices made in home decor, but there is always an underlying psychology behind each color chosen. We've probably all heard something about this throughout our lives; some of us may already know many of these. For some people, seeing this may be a first. When talking about color choices, there are definite differences between each choice.
Do you find yourself gravitating towards one color more than the others?
#colorpsychology #psychology #colors #brandingtips #marketingtips
(Once there, click on page for larger version).
I was surprised to know that both men and women hate orange!
Psychology is one of the most important aspects in marketing that we all tend to overlook. From messaging to color, it’s the small details that can persuade you to either purchase or walk away.
Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?
Click on http://goo.gl/zp12Z8 to see a larger view
So, what do you think about colors? Do they affect your decision-making process?
Semantic search is in the process of redefining the landscape of how search engines work, and how optimization should be done. The graphic shows some of the many factors that go into semantic search. We developed this together with and it helps show all the major components.
One of the first things to realize is that there are "searcher-side" elements, "publisher-side" elements, and other factors that are all in play here. The collection of these are the tools used by Google in their semantic search efforts.
This graphic is featured in my first article no Social Media Today (link is shown below. The article also includes my comments on 's excellent book, Google Semantic Search, which you should go buy if you are interested in this topic!
The new Humming bird algorithm incorporates Google's Knowledge Graph and an increase in Semantic search that produces better results for complex searches by understanding the intent of the searcher.
Google's engineer Amit Singhal explained
"For example you want to compare 2 things: How much saturated fat is in butter versus olive oil? Now you can simply tell Google: "Compare butter with olive oil". Our new comparison tool gives you new insights by letting you compose your own answer.
In fact this aspect is much more powerful with mobile as users can speak their search query and have Google return even better results: This means that SEO for mobile is becoming even more vital for marketers to include in their online marketing plans.
Optimizing for hummingbird means targeting your content to more than just keywords: Now it's about including more discussion in your content rather than descriptions. Here's a checklist of things to consider for "Hummy".
The hummingbird check list
1. Increase user generated content on your site with forums, reviews, Question and Answers, and more while targeting them to the topic of your keywords.
2. Go beyond keyword research by researching how your keywords topic is discussed online and incorporate this into your content.
3. Connect your "conversational" content with others via social media by sharing and contributing. Join their discussion and add value.
4. Target those who are "influencers" in your subject-matter and become connected with them in order to build up your authority.
5. Generate fun and informative media, from videos to infographics, that speak to popular aspects of your topic and share them.
Visit rest of 3 infographics here:
Also visit my board to Pin all 4 infographics:
This is what Google currently supports for its rich snippets. But that is not all what you can do with it. Introduction video for Google Webmaster Tools Structured Data (Part 1). This video explains core concepts of semantics. And how we can better utilize their full potential.
All About Google+ Marketing - News and Updates on G+ Marketing and Online Business Tips! Social Media Marketing, Best of Google+ Marketers Posts, Celebrating Everything Google Plus Marketing.
All about the world of marketing, promoting brands, online marketing, web design, marketing apps, social business, pay per click, seo tools, web marketing, search engine optimization, merchandising, affiliate marketing, ROI, google adwords, social marketing news, social metrics, content marketing, Google Analytics, SEO tips, small business marketing tips, android and iphone marketing apps, tablets, smartphones, SEM, search engine marketing, Apple, Google Plus, social networks, entrepreneurs, google seo, advertising, search engine marketing, graphic design, SEM, small business apps, page rank, search engine optimization, social networking, website design.
Exploring all the best of social platforms and social tools: Friendster, Pocket, Orkut, Beyondpad, Podcasts, Google Drive, smartphones, mobile technology, Evernote, Apple, Android, tablets, GAnalytics, Shutterfly, Reddit, Yelp, Facebook, Twitter, Yahoo, Pinterest, Flipboard, Google Play, Word Press, Flickr, Google Maps, LinkedIn, Disqus, Google Earth and of course Google+!
Note: This page is in no way associated with Google, Inc. (but we're fans!).