Which Social Networks Really Matter? [Video]
Before using precious time and financial resources on social media marketing, businesses want to know Which Social Networks Really Matter?
1. Search for your company's name or brand.
This will help you to identify which of your existing social media profiles are already returning favorably in search results. This can help you get a head start on your social media efforts.
2. Search for keywords that are directly related to your business and/or brand.
This will provides a good overview of your own social media presence and highlights the social areas where your business will need to participate in, in order to remain competitive.
3. Perform a search of your local competition.
This will provide a good overview of which social networks your competitors have been using, to effectively communicate with their Internet audience.
Find this video tutorial, as well as more Google+ tips and marketing advice
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