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Jørgen Johansen
1,739 followers -
Business Advisor Professional | Board Executive | Mentor | Strategist | Innovator | Sales Specialist
Business Advisor Professional | Board Executive | Mentor | Strategist | Innovator | Sales Specialist

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Så er der for en sjælden gangs skyld nyt på min blog. En case i et spændende gæsteindlæg: Ti-dobling af CTR ved ændring af description.
http://densynligemand.dk/ctr-fra-2-til-20/ #seo #click-through-rate 

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Black Friday hos CBAF.dk - e-bøger til karriereplanlægning - find din egen balance, sådan får du kvinder i ledelse - og vores skønne juledagbog - glæd dig - gælder indtil den 28.11.14 kl.24 - se de mange gode e-værktøjer

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Engage warp drive! Nasa reveals latest designs for a Star Trek-style spacecraft that could make interstellar travel a reality

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The growing influence of the internet has made these classic principles look a bit archaic in light of the new relationship that businesses have with customers

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Why Questions Matter in Selling – A Synopsis of SPIN Selling

SPIN Selling by Neil Rackman is a hugely influential book that argues the importance of asking the right questions in the #sales  conversation. Read the review here: http://goo.gl/wkq1oM

SPIN Selling is an acronym of four different types of sales questions that can take a disinterested prospect to someone who’s motivated to buy. These questions are:

  S as SITUATION questions
  P as PROBLEM questions
  I as IMPLICATION questions
  N as NEED-PAYOFF questions

The resulting SPIN Selling process and sales techniques laid out a sequence of questioning types, designed to build the rapport and understanding needed to increase closure rates.

Let’s look at these four question types in turn: http://goo.gl/wkq1oM

The beauty of SPIN Selling is that it’s a highly practical (and proven) #salesenablement  tool that’s easy to implement.

How much thought and preparation do you give to the questions you ask during your sales discussions? Please share your thoughts below.

thanks
+Richard Young from +Pipeliner CRM 
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#bookreview   #spinselling  

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It's interesting what demographics are drawn to which platform.  Google+ seems to be an older audience than Facebook.

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