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Jeremy Brown
Works at Metric Theory
Attended Georgetown University
Lives in San Francisco
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Give your sitelinks additional detail in enhanced campaigns
Ads that provide detail and precision can help people make more informed decisions.  Sitelinks help people find information deeper in your site so they can get to where they want to go faster.   In February 2012, we improved sitelinks by using text from other ads in your account or My Client Center to create sitelinks with additional detail.  Today, we’re going one step further by enabling you to nominate specific text for your sitelink descriptions from within your AdWords account.  This will allow you to control the descriptions that display when this sitelink format shows. http://goo.gl/HXVIk

#adwords #updates #enhancedcampaigns
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Talk about a fashion cost

I was giving a speech to a bunch of startup entrepreneurs on Monday at a +Rackspace event when this guy showed me a set of sensors he was wearing. Costs $35. He was wearing them on his head, he told me the sensors are watching his brainwaves and can also sense his heartrate and such. 

It's always the weird ones that change the world. 

So many times in my life I've seen people who are "weird" and are "willing to put up with the fashion cost" come up with things that turn out to be world changing. 

If you are this guy, sorry I forgot your name. Please tell me more about the sensors in comments below. 

Some things about fashion cost.

I talked with the inventor of the mouse, Douglas Engelbart. He was kicked out of his own research lab because his own coworkers thought his ideas were too weird. He dared to keep thinking about a world where we'd have a computer in our pockets.

The Apple II had a huge fashion cost. I was beat up when I was in Junior High because people thought that people who were in the computer club were nerdy and worthy of bullying.

Talking about the Apple II. +Steve Wozniak 's own bosses at HP thought they wouldn't sell. Yeah, no one needed a personal computer, right? That was the common business thinking of 1976.

So, when you say that this guy is weird, or I'm weird for wearing devices on our faces, just remember, we've been through this before.

I have seen the future, it's on his head. The future has a fashion cost until everyone else gets one. Then it becomes part of everyday life.

Bring it on! Who else is doing weird stuff that has a fashion cost? I'd rather hang out with those people than with people who naysay the future. 
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Based on your feedback we’ve updated the filters on our Search Terms report to include a new “search term” filter option.  The new search term filter makes it faster and easier to find groups of terms that may be of particular interest to you.  For example, if you run a flower delivery website, you may be interested in seeing all search terms containing the word "valentines" in the weeks leading up to February 14th.   You could then add all or some of those terms as new keywords to your "valentines" ad group.  Try it out, and learn more about the Search Terms report in our Help Center.  http://goo.gl/ugRkU

Have more feedback on ways that we can make AdWords work better for you?  We'd love to hear them in the comments below.
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Ha!.  Guess who is the mayor of Mars?
"NASA is using Foursquare as a tool to share the rover's new locations while exploring Mars," said David Weaver, associate administrator for communications at NASA Headquarters in Washington, DC. "Thi...
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+Jon Diorio , it might be worth displaying a more prominent notification of this issue when using Filters in the AdWords UI.
 
Latest Metric Theory blog post...
With all the new data Google is allowing us to analyze, sometimes it's easy to forget what you're looking at.  When you look at one tab in AdW...
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Today marks the debut of the new Think Insights, Google’s single destination for marketing insights and inspiration. On google.com/think, you can discover the latest research in digital marketing, be inspired by creative brand campaigns, and find useful products and tools to help make the web work for you. Come check it out!
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It's out there for sure. Mostly on general how to and news related articles.
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From our blog: PPC Ad Copy - Showing vs. Telling
Little did I know in 1999 that my high school English teacher was going to teach me a lesson that would be extremely valuable for future PPC ad copy wri...
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Google rolls out powerful new remarketing capabilities.
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Online Marketing
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  • Metric Theory
    VP, Online Marketing & Strategy (Founder), 2012 - present
  • Meltwater Reach
    SEM Director, 2010 - 2012
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@JBGuru on Twitter. 12+ Years in Online Marketing. 10+ Years in SEM/PPC.
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    Philosophy and Government Double Major, 1996 - 2000
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