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Global or Local SEO?
As a small business, especially in the “startup” phase, your company may not have the funds to hire a full-time SEO service provider. While we can all agree that local SEO is a valuable source of leads for area-based businesses, capturing that coveted real estate is not always a simple task. Today, we are going to cover the three pillars of on-page SEO so that your small business has the best chance of capturing prime online real estate.

SEO can be very complex and can require specialized knowledge in coding, development and conversion optimization. Today, however, we are going to focus on the fundamentals that most anyone can do and still benefit from. If you are a new small business owner or new to SEO concepts, this is the perfect place to start.

What is On-Page SEO, Really?

On-page SEO includes three “pillars”:

Technical SEO: Can Google access, evaluate, and understand my website?
Content SEO: Does Google know what I offer, where I offer it and to whom?
User-Experience (UX) Optimization: Are people who visit my site able to find the information they are seeking easily?
Correctly optimizing each of these pillars will give your business a solid foundation to work from when you decide to launch other online initiatives.

Technical SEO for Small Businesses

If you do not already have a website, check out WordPress, it won’t be perfect out of the box but, if you are competing with other small businesses, it will most likely be good enough to get you started. If you do already have a website, hopefully it is built using a platform like:

If your website is hand coded, you need to have it reviewed by an SEO company or consultant to make sure it is properly built. This could save you a lot of wasted time and money in future months and will allow you to benefit more from your content and user-experience improvements.

Content SEO

Content includes any videos, images, text or audio that is meant to be crawled by search engines and consumed by your customers. At the most basic level, whenever someone searches for a “service + location” (e.g., “hvac repair Nashville”) Google wants to show them a site that offers that service, in that service area. In order to meet that, adding pages to your site that talk about specific services and locations can help you appear more often. That is the “main” content of your site. To re-enforce that you actually do what your location pages say that you do, Google looks for information on your site that confirms you are a local business and that you work in the industry you are advertising. In order to satisfy those requirements, you should include informational content about your service. If as in the above example you are an HVAC company, a blog post or embedded video covering do-it-yourself maintenance tips would be a good signal. To re-enforce that you are local, creating content or covering relevant news from your city on a blog post is also an effective method. Doing the two in combination will effectively tell Google what you do.

So, to summarize, create pages for each service and location that you work in, followed by creating informational content about the product or services you offer. Pretty simple, right?

User-Experience Optimization

User-experience optimization is just a fancy way of saying that we want people to be able to find the information they need on your website easily. This is another area that can get complex, but there are some simple steps you take to improve your website, especially when using a website platform like the ones mentioned above.

In order to make your website better for users, you have to think about what it is they looking for in the first place. If you have been in business very long, chances are you know the most common questions potential customers ask and how people generally interact with you and your team. UX simply seeks to highlight answers to common questions while enabling the site visitor to advance their relationship with your business, moving them further along in the buying process.

The beauty of being a small business, especially a service area business is that your potential customers usually want the same basic information across the board.

What are the hours of operation?
What is a contact number for the business?
Who should I speak with when calling?
Can I schedule or buy online?
What happens after scheduling a service or ordering a product?
Do other people like this business?
Does this business serve my needs?
In addition to making those answers readily available, if you have pre-existing information about your most popular products/services or you have ones that you want to highlight above the rest, those should be prominently featured on your website.

The last thing you should consider is whether or not people going to certain pages are likely to have different needs or questions. Let’s say you offer kitchen remodeling in the greater Nashville, TN area and you have a page on your site for Green Hills and for Antioch, TN. In Green Hills the average price for a 4-bedroom home ranges from $550,000 to $900,000. In Antioch, a 4-bedroom home ranges from $190,000 to $250,000. If a homeowner from each location were to search for kitchen remodeling services, do you think they may have different needs? You, as the small business owner would know best what people calling for remodeling work in $200,000 homes may ask versus people in $750,000 homes. Take this information and carry it over into your website. Remember, user experience is really just helping people get answers and information as quickly and conveniently as possible.

Once you have taken the time to get the basics in place, and to get your “feet under you,” you can transition to more advanced digital marketing tactics that will help your small business experience rapid growth.
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Improving your brands presence in the digital sphere always generates more leads and better ROI. So it’s important that your products and services appear on the first page of search engines for better engagement, when customers are searching for them.

Exxcel Rank, Inc. has the experience and technical expertise to help you positionyour brands in the sponsored section of the search engines pages, which will be viewed by the targeted audience.
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Social Media Marketing– Frequently posting news and product showcases across your social media platforms is another extremely effective way of linking interested customers back to your website. It also keeps your business’ name relevant and competitive.

We develop custom social networking applications and websites helping you to connect and share. Our social networking solutions include functions like user registration, blogging, scraping, newsletters, discussion forums, customizing user homepages/profiles, content sharing etc., with administration options.


Exxcel Rank,Inc., helps companies of all sizes maximize their use of digital communications. Whether this means choosing the right website CMS, moving to an enterprise e-commerce solution, or simply working with you to extend your internal technical resources. We are here for you.
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Search Engine Optimization– The main objective in using Search Engine Optimization (SEO) is to make your business show up organically at or near the top of the results when a prospective shopper searches for one of your products or services. This is achieved by embedding the best possible search terms (keywords) seamlessly and in the right amount into the content of your website. SEO also increases your visibility online, making your brand and business accessible to a wider audience. Increased awareness of your company only promotes growth, and gets you closer to reaching your business goals. By avoiding simple SEO tactics like link building and pasting links on irrelevant pages, we provide quality content that will raise your online authority to search engines and deliver impressive long and short term results for your business.

The rules of SEO are always changing. The major search engines (Google, Bing and Yahoo) are always refining their algorithms and getting smarter and smarter at detecting web content that tries to game the system by inserting lots of keywords randomly. This practice no longer works for improving search engine ranking. Relevant, useful content is rewarded while injecting keywords into low quality and poorly executed content results in downgrading and negatively impacting your results with search engines. The core operating principle of all search engines is to find related and applicable content to what is searched by the user.

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Pay Per Click (PPC) is a very effective way to get your products and services in front of prospective customers. Using our skillful resources, you can increase your brands awareness very easily by targeting the right audience at the right place. We’re a young passionate team who are committed and driven to deliver best results and measure your campaigns performance with an objective to enhance your presence online.
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Your brand and identity is a key driver of your company’s perception, which now typically starts on the internet. We mix creative thinking with design skills to produce branding and identity that is both purposeful and unforgettable. Your company will stand out with a visual style that is attractive to your audience.
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Exxcelrank is the one stop solution for all back office administrative services, including online and offline Data Entry Services, data processing, E-Commerce Support/Web Management, Transcription services, etc.

Our data entry and data processing services incorporate all forms of text and content data capture and, data conversion wherever required or other services for all types of data collection, generation, manipulation and client requirements

Our data entry and data processing services are known for accuracy. Our services are designed and embedded with double entry verification process to provide complete data security, confidentiality and precision for every client.
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Digital Marketing and Web design & development company dedicated & passionate about creating a unique and usable online presences for companies. Whether you¹re a new establishment ,a small or a large organization we tailor our services to meet your needs. Web Services.Brand Identity. Digital Marketing. BPO. SEO. Cloud Communication Solutions.
EXXCELRANK specializes in results-driven design solutions for a vast variety of businesses. We are not a traditional marketing company or PR firm. EXXCEL RANK is fixated on the power of web marketing and the results it generates for individuals and businesses. We dedicate ourselves to providing the best web design, the best web development, the best SEO strategies, and the best PPC campaigns. What can Exxcel Rank do for you? Utilize a full-service approach to websites and digital marketing that turns you users into raving fanatics and generates consistent results for your business.
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