I really enjoyed shopping here. Prices i feel are ok though you may find cheaper elsewhere. But being fair , i'm not going to argue over a few cents when its so convenient to have everything all together. My wife also love shopping here its a nice break from the standard haggling in bali.
Supermarket is clean enough, fresh food is fresh and there is a wide choice of local and imported products.
Prices are average.
In general you can find better quality products in delis and cheaper prices in other supermarkets (if you have the time to shop different products in different places) but if like me you prefer a one stop shopping experience this is definitely the best in the area.