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PESTLE Analysis
PESTLE and SWOT analysis.
PESTLE and SWOT analysis.

PESTLE Analysis's posts

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A Step-by-Step Guide to Primary Source Analysis.

Primary source analysis is exactly what it sounds like: an analysis of a primary source.

You probably heard the term “primary source” often in school. It’s referred to as a first-hand experience or account of an event, person, or object.

An audio recording of Martin Luther King Jr’s speech where he’s famously quoted saying “I have a dream” is a first-hand account. It’s his words recorded from his mouth. Someone else who quotes it would be a secondary source.

Primary sources are critical to research. It’s beneficial to understand how to do primary source analysis and justify the source correctly.

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4 Critical Features of Internal analysis.

An internal analysis highlights three factors: an organization’s competency, resources, and competitive advantage.

Specifically, the study examines strengths and weaknesses, helping firms make smart decisions that promise business sustainability and profits.

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Why Companies Need to Do Resource Analysis for Success.

Businesses use strategic planning as a necessary tool for all decisions made. Deciding to launch a new product or to expand an internal team should be based on research. And that investigation comes from analysis.

Resource analysis is another way firms understand an organization's competencies and the value of resources. Considering resources are necessary for business growth and success, it’s important to see if the current set of supplies will help or hurt the business.

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What is VRIO analysis and how it's used in business.

VRIO analysis is a tool in strategic planning, used by firms to make efficient business decisions.

The analysis provides information and the results will hopefully provide a competitive advantage.

VRIO is an internal analysis. It’s used to identify and evaluate resources in a company. Specifically answering the question, what competitive advantages will it supply the company?

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What is Guerrilla Marketing? Check out these strategies and examples for small companies.

Billboards, flyers, and telemarketing are traditional outbound marketing strategies. Companies use these methods to send out a message about their products and await consumer interest.

Traditional has become boring. And to stand out, small businesses are adopting a new method of outbound marketing.

It’s called guerrilla marketing.

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What is a Marketing Plan and why companies should have one.

All businesses should use a marketing plan. It is a document that outlines marketing tactics and opportunities. They usually specify:

- Business goals
- Timeframe
- Actionable steps
- Costs & expenses

Don’t view a marketing plan as a linear document. It’s evolving and changing as the business grows.

Tactics may be eliminated. Timelines may be extended. And the steps to reach goals may shift as objectives do.

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Why Market Research is important in business planning.

Market research is the study of consumers and the industry in which businesses are conducted.

It’s included in business plans. It’s the reason why so many types of analysis exist. And it’s important because it helps make decisions that benefit the company.

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What is Market Research and When to Do It.

Simply put, market research is the study of consumer demands and desires. Every company needs customers — otherwise, they’re just running an expensive hobby.

Which means, all companies should dedicate time to researching their market. Because if you don’t know why consumer buy products… why should they buy yours?

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How to do Competitor Analysis correctly.

Competitor analysis is a tool.

It helps firms make accurate decisions based on research about competitors within the industry. It can be considered a guide to leverage advantages while maneuvering away from weaknesses.

The following steps are required; it teaches you how to do competitor analysis correctly.

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What Does a Business Analyst Do?

Ever felt like your business could be doing more? Or there is a better way to complete tasks — but you’re not sure how or where to begin?

Possibly you couldn’t sit down and go through processes, systems, and methods of the workflow. That’s expected — your expertise lies elsewhere.

But there is someone who is adequately trained to research a company. Someone who utilizes data to document methods of change. This person is integral to any business. You’ve probably guessed who it is by now.

A business analyst.
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