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David Katz
119 followers -
CMO, Speaker, Author, & Alchemist
CMO, Speaker, Author, & Alchemist

119 followers
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David Katz commented on a post on Blogger.
Great post. 

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David Katz on Behavioral Economics... Keynote, Orlando Florida.
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"We manage tasks. We lead people. DJK on leadership...
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Netflix gets hosed... Socks turn off your TV.
An accelerometer in woven socks detects when you've stopped moving for a prolonged period of time and triggers a signal to your TV that pauses Netflix. When it detects that you've dozed off, an LED light in the cuff of the sock flashes red, warning that the pause signal is about to be sent to your TV. Any motion will stop it from firing. The accelerometer is very sensitive to little movements, so it's good at detecting when you're just sitting still, raptly watching Netflix, and when you've actually fallen asleep. DJK http://www.adweek.com/adfreak/netflix-just-invented-socks-pause-your-show-if-you-fall-asleep-168690

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Exploiting inefficiencies of retail and traditional advertising, new companies offer better products at lower prices. Born online, where reputations live and die on word of mouth, they offer more responsive service. DJK http://www.nytimes.com/2016/07/28/technology/these-stores-didnt-develop-websites-they-started-there.html 
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