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David Kutcher
10,893 followers -
Making websites earn value
Making websites earn value

10,893 followers
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I haven't been back down here since that day.
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"The man accused in the brutal killings of 11 people in a synagogue in Pittsburgh was taken to the hospital after he was apprehended to be treated for the injuries he suffered in a gunfight with the police."

"In the emergency room when he arrived, he was shouting, “I want to kill all the Jews,” according to the hospital’s president."

"If he only knew then about the identity of the team tasked with keeping him alive: At least three of the doctors and nurses who cared for Robert Bowers at the Allegheny General Hospital were Jewish, according to President Jeffrey K. Cohen."
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Celebrating Rita-dog who passed away a few weeks back. Commissioned art by The Invisible Fountain in Easthampton MA.

Rita is again greeting visitors as they enter our home.
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Oh, 1994 and the Internets. Those were the days...
Timothy Edward Downs maps the Internet in 1994

Possibly the first map of the Internet, designed by legendary technical artist Timothy Edward Downs as a bonus for purchasers of PC Computing magazine.

PC Computing and Timothy Edward Downs
Back in the early nineties PC Magazine, PC World and PC Computing were in a three-way race for subscribers and newsstand sales. PC Computing viewed itself as the edgiest of the three—in retrospect, not dissimilar to Wired—and it ventured well beyond dry technical matter to include thought pieces, feature Penn Gillette as the back-page columnist, and generally “talk about what was really cool culturally.” (Timothy Edward Downs, YouTube interview) In 1994 it tried a new marketing tactic, with its designers producing a groundbreaking series of posters providing a graphic introduction to the rapidly-developing world of the Internet. The posters were “folded just like road maps, like you would get from AAA” (Downs) and shrink wrapped along with each copy of the magazine. Ultimately “about 13” such posters were produced over the next two years.

“This was a serial kind of a project, so every month with your new issue you’d get a different way of slicing and dicing places on the Internet…. and you could take this map, open it up, and start going to each of those sites…” (Downs)

Artist Timothy Edward Downs was, and is, a graphic designer, photographer and information technology expert, best known for his illustrated guide How Computers Work, now in its 10th edition. By his own account, he developed an interest in art and electronics at the age of 10. His distinctive, innovative approach to technical illustration later developed out of his frustration with the genre:

“Technical illustration… was all so boring…. at the end I never liked any of the things I did because they were all too perfect. All the angles were right, the perspective was perfect, everything was shaded in a way that was realistic but still very dry and very non-human, and ultimately you were showing what it was but you weren’t saying how it worked….



“As I was starting to draw and starting to work in the industry, I realized that I could draw technical things in a very accurate way, but it didn’t have life, and it didn’t excite, and ultimately it didn’t feel like it was alive and moving…. I wanted to invite people into the information as opposed to just showing them what all the things did.” (Downs)

Downs’ map of the Internet
Offered here is one of the earliest of the PC Computing posters. Inspired by subway maps and the innovative posters of A.M. Cassandre, artist Timothy Downs applied, maybe for the first time, a spatial hub-and-spoke metaphor to depiction of the content and connections that made up the Internet. Here subway stations and lines are replaced by servers and sites: “Points of interest are organized around major Internet servers. Radiating from each server are descriptions of key locations and their addresses. Each listing was confirmed online. Just rev up your modem and pick your destination.”

The map helpfully provides URLs for each servers and capsule summaries of content, occasionally with a bit of editorial opinion. Of the Dun & Bradstreet site, for example, Downs writes “Not as interesting as this site promises to be, right now we get a few screens about D&B’s services” whereas the Mother Jones site is “as informative and interesting as the print version.”

Two features of the map are striking above all: The first is the near absence of the private sector and the dominance of government agencies and educational institutions as both hosts and content providers. The second is the “emptiness” of the “landscape,” which features perhaps 30 servers and maybe a couple of hundred sites (According to Internet Live Stats, as of August 31, 2018 there are more than 1.9 billion web sites on the web.)

Though presumably printed in large numbers, this map and others issued by PC Computing all seem to be rare on the market. As of August 2018 I find no others listed for sale on line.

In all, a rare and unusual image of the internet in its earliest days of development.

See the details: https://bostonraremaps.com/inventory/timothy-edward-downs-internet-map-1994/
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From the start of Nicole's first triathlon, the Lake George Triathlon. She was awesome.
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Google is renewing focus on Image SEO and you should too

Google Image Search can be a HUGE source of impressions and valuable source of inbound traffic... if you know where to look and how to optimize for Image Search.

You're probably familiar with Google Search Console (formerly Webmaster Tools), and you've likely obsessed over your clicks and impressions data for your queries and pages.

But I bet you've never clicked on the "search type" option and looked at the Image search.

Continue reading: https://www.confluentforms.com/2018/08/image-search-seo.html
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Beautiful restaurant websites & effective restaurant digital strategy and SEO

A quality website and digital marketing strategy is critical to the success of a restaurant, and yet so many restaurant websites ignore the needs and requirements of a valuable website and effective digital marketing.

A restaurant website needs to be an extension of the brand, but it also needs to be a driver of foot traffic (customers) to the physical establishment.

It needs to convert visitors to customers, both in the enticement phase (gorgeous photography and descriptors), but also in the technical goal conversion points (reservations, inquiries, click to call, click for directions, social media signup).

It needs a marketing strategy that combines word of mouth and referrals with social media, search engine optimization, local search, and traditional printed marketing.

Read more: http://www.confluentforms.com/2018/08/restaurant-website-design-development-strategy.html
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Nectarine Grove

Pleased to share more of our recent work, this one for Nectarine Grove in Leucadia California!

You can see the restaurant at https://www.nectarinegrove.com

Or see more of our work at https://www.confluentforms.com/2014/11/6-beautiful-and-effective-restaurant-websites.html

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8/23/18
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Jacob decided we should do a 2 mile kayak. He's sleeping well right now.
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Admittedly I'm almost always taking photos of people, and mostly avoid staging. But it's funny when family members try to disrupt me. Like Jacob in this instance.
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