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Sean McCabe
1,580 followers -
Fiery inspiration on creativity and business.
Fiery inspiration on creativity and business.

1,580 followers
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Sean's posts

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Why You Should Engage in a Community Even Though You Don’t Have Time https://seanwes.com/280 https://youtu.be/caXDDelXbTo

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Listen to the full episode: http://seanwes.com/276
Build and grow a sustainable business: http://seanwes.com

Dark social is traffic to your website that comes from sources that can't be tracked in your analytics.

Every time you share a link in Messages.app, or Snapchat, or in a private chat room, you are engaging in dark social.

These conversations can't be indexed by search engines. Your links open up directly in the browser and don't have any referral data. Marketers are somewhat worried because the amount of traffic coming from dark social is increasing.

What does this mean for you as a creator? Well, a lot of things. It really just harkens back to the principles of word of mouth. We will revisit 7 ways to encourage more word of mouth referrals in this episode.

But beyond just being aware that people are sharing links to your content in places that can't be tracked. You should also be engaging with these people one-on-one as much as possible.

As things have become increasing automated and people are scheduling social media posts now, we are understandably yearning for personal interaction. Actually engaging with someone in real time, one-on-one is incredibly powerful.

Of course, that kind of engagement doesn't scale. But it doesn't matter. You need to be doing the unscalable things.

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Listen to the full episode: http://LamboGoal.com/60
Build and grow a sustainable business: http://seanwes.com

This is the 3rd and final part of our series on Making Your First $1,000.

In the first two episodes, we helped you find your business idea and get paying customers. Making an extra $1,000 is cool, but you know what's cooler? Making and extra $1,000 every single month.

If you want to make $1,000 the first steps are identical to those of starting a business. If you're going to start a business, why not put in the systems to keep the money coming in?

We talk about how to setup a recurring business model, how to scale, and how to break outside of the limited scope you're thinking in.

The last section of this episode is the best: we talk about thinking big. Thinking on a whole other level. Don't teach one person, lead a conference workshop for 50 people. Don't mow one lawn, get a crew together and develop processes and dominate.

Whether it's your first $1,000 or an extra $1,000 that you're looking to make, this episode is for everyone and it's going to really help you blow it out of the water.


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Listen to the full episode: http://seanwes.com/275
Build and grow a sustainable business: http://seanwes.com

Today, we're building off of the last episode on creating products.

In the last episode, we talked about the order in which you should create products. You first start with something small, then launch something be. After that, you want to go back and fill out the spectrum.

You need more products on the shelf. You need more products at all levels. Every price point someone wants to give you money you need to have an offering.

Today's episode is jam-packed with creative ideas for quickly getting more products on the shelf. We talk about things like selling your process, templates, scripts, copywriting checklist, launch plans and so much more...

The best part? We're not just talking about making new things. Yes, we do give you a TON of ideas for quick products you can crank out in a short amount of time, but it doesn't have to be new work. You can repurpose what you've already made.

We're going to help you make money from work you've already done. You have so many potential products right now under your nose that you're not even aware of. You're going to get a ton of ideas from this episode

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Listen to the full episode: http://LamboGoal.com/59
Build and grow a sustainable business: http://seanwes.com

This is Part 2 of 3 in our series on Making Your First $1,000.

Now that you have your business idea, we're going to focus on getting customers.

There are a lot of ways to get customers. Many of them are longer term investments and cost money. We're going to start with the easiest. That's word of mouth referral.

The first place to start is with the people you know. These are your friends and family. This group is the most commonly overlooked and that's a huge mistake.

These people are your base. You don't even have to concern yourself with whether your friends or family with buy from you—it doesn't matter. You need to make yourself known to them because that awareness will result in referral business.

It's not about getting your Aunt to buy from you. It's about leveraging your base by making sure your Aunt is aware so she can recommend you to her neighbor.


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Listen to the full episode: http://seanwes.com/274
Become a member: http://seanwes.com/membership

Don't know where to start with products? Should you start small? Should you go big? This episode will help.

We break down the most sustainable order.

You want to get to something that's big as soon as possible, but that doesn't mean it's where you should start with your very first product.

If your first product is too big, you can easily get overwhelmed and never end up shipping. You'll end up biting off more than you can chew.

I recommend that you start small and ship a small product to prove to yourself that you can do it. You're going to work out the kinks and learn a lot. You'll make mistakes too. Better to do that at a small scale first.

Launching a small product first lets you iterate and develop processes. You'll learn what it takes to market and sell. You'll learn about payment processing. You'll learn about delivery of goods (whether physical or digital).

All of this informs your big product. That's the next step: maximize revenue. This becomes the fuel to all of your other ventures. This flagship product makes everything else you want to do possible.

If you're feeling overwhelmed with selling products and don't know where to start, this episode gives you a clear order in which to approach things.

We talk about maximizing the value and return you get from products, whether to go digital or physical, implementing a sales funnel, nurturing leads, upselling, tiers, and setting yourself up to completely fill out your product spectrum (that's a teaser for to the next episode on Creative Ideas to Help You Quickly Get More Products on the Shelf).

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Listen to the full episode: http://LamboGoal.com/58
Join the Community: http://seanwes.com/community

We've got an EPIC series lined up for you.

Over the course of the next 3 episodes, we're going to help you make your first $1,000.

Today, we're kicking things off by helping you find your business idea. Now, you may be wondering why you have to have a business idea if you just want to make $1,000.

Well, I have news for you: if you make $1,000, you have a business. If you don't believe me, just ask the government—because they're going to tax you like a business if you make $1,000.

It turns out, the first steps to making your first $1,000 are the same steps to building a business. That starts with finding your business idea.

In this episode we talk about the difference between a passion business and a cash flow business and how getting good at something and making money from it can actually lead to becoming passionate about something.

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Listen to the full episode: http://seanwes.com/273
Become a member: http://seanwes.com/membership
http://ValueBasedPricing.com

This episode title is tongue in cheek: The reason you can't MAKE money is because making money is illegal. That's called counterfeiting.

This isn't just a silly play on words though. It's to illustrate an important concept: You don't MAKE money, you GET money.

You have to go GET money. Someone else has your money. A stranger has your money. You need to go get it from them.

Who are the people you want to reach? Who has your money and what do they want? What can you provide them? How can you give them a solution to a problem they have that they're willing to pay to make go away?

You need to figure out a way to create value and exchange it for money.

This episode is about selling. The degree to which you are sold you will sell. Read that last sentence again, it's important.

If you're not selling, you're not sold on your product. You don't actually believe in what you're selling.

This episode will remind you that you are a BUSINESS and help you focus on the things that matter.

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Listen to the full episode: http://LamboGoal.com/57
Become a member: http://seanwes.com/membership

This was originally a bonus After Show that we decided to share as its own episode.

We talk about positioning yourself around the right people and being someone that a mentor would want to invest in.

You'll hear Matt talk about big numbers in this episode, but remember that you are the average of your five closest friends. Matt says he's the poorest of his five closest friends and adds that, "the only people I surround myself with that don’t make more than I do is my family."

Matt started talking about his mentors (again, this was previously just an After Show conversion for members). I was curious about how he found his mentors, so I asked.

Mentorship is something that is given. If you ask for it, what you're doing is asking for consulting (which is a paid service).

To get a mentor, you have a be a person someone wants to invest their time in and you have to go places where you can find these people.

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Listen to the full episode: http://seanwes.com/272
Join the Community: http://seanwes.com/community

This episode is about finding your professional focus.

You cannot pursue multiple things. Think about the literal definition of the word "pursuit". You cannot pursue more than one thing.

Imagine you are in a field and holding three foxes by the tail. They are all struggling to escape.

You let go and they dash off.

Now, pursue all three. You can't do it. You'll run around like a chicken with its head cut off. You might catch one if you focus on one.

You're feeling overwhelmed right now because you don't have clarity. There are too many things you could be doing and you're trying to do them all.

With the pursuit of many things in your lack of clarity, you become overwhelmed. Too many projects. Too many choices. Too much to manage.

You need to find your focus. You need to know what you're going after because it informs everything else you're doing.
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Finding Your Focus When You're Doing Too Many Things and Feeling Overwhelmed

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