The reason I love my Simple account is for the easy budgeting system. When I think about the user experience, most apps seem to make even logging in a chore. Simple, and a few others like Discover, let you log into the mobile app with a 4 digit pin registered to your device. Combine that with a super simple yet helpful interface, and managing finances is a breeze. To me, ease of use is the largest hurdle. People will answer a poll with varying degrees of accuracy. What I mean by that is people make decisions based on an emotional response, and then look for logical reasons to back them up. If an application is clumsy, and leaves them feeling unsure about using it, they may say "I don't feel secure."
Great article, and good food for thought!
What is every financial institution's 'Digital Transformation' strategy, talking points and action plan as it pertains to ... People ?
Perspective, assurance and education are paramount.
Love your articles, Jim. Thanks for keeping us in the know and bringing the industry up to speed on knowledge.
- Retail Banking StrategiesPublisher, 2010 - present
- New Control Direct and DigitalSVP, Corporate Development, 2012 - 2014
- Harland ClarkeSenior Director of Marketing Services, 2002 - 2012
Industry leading direct marketing strategist and business developer, specializing in creating innovative, multichannel solutions that drive revenue through acquisition, engagement, expanding share of wallet and retention. Successfully launched new products and services as well as built and reinforced existing products and brands. I believe that any marketing challenge is best met head on with focus, enthusiasm, teamwork and an open mind.
As a frequent industry speaker, author and recognized authority on measured media, I work with clients and key marketing executives in trying to use customer and prospect insight to drive bottom line results.
Expertise includes new customer acquisition, relationship activation, customer lifecycle marketing (CRM), multichannel integration, new brand and product launches, win-back and retention strategies and new agency business development.
- Miami UniversityFinance, 1972 - 1976
- Cleveland State UniversityMBA, 1978 - 1980
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