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Jim Marous
Works at Retail Banking Strategies
Attended Miami University
Lives in Cleveland
540 followers|8,696,070 views
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Jim Marous

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New customer onboarding is one of the most effective sales strategies for banks and credit unions wanting to improve engagement, share of wallet, retention and ultimately the value of a relationship. The following are the keys to onboarding success that can lead to a best-in-class implementation ...
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New Digital Banking Report provides guide to building the foundation for a digital bank.
Digital banking is more than getting consumers to use online or mobile banking or building a new app – it is a way to run an entire organization. This new model touches product development, distribution, front and back office operations, marketing communication and the entire customer experience ...
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A.T. Kearney provides analysis showing that buying fintech companies is good for business.
While much has been written on how technology firms are disintermed-iating the financial services value chain, could the speed of innovation and banking's bottom line be improved by acquiring these
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Birmingham Banks Betting on New Branch Concepts 
The demise of the physical bank branch has been predicted for years as the world shifts to digital. But if you’re the type who loves to bank in person, don’t worry. The branch isn’t going anywhere anytime soon.
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Should wearables be on your organization's planning discussion horizon. You may be surprised what digital bankers feel.
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Digital banking insiders share thoughts on importance of wearables in banking.
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Personal Financial Management has become Digital Money Management as solution moves away from 'bolt on' approach.
While the demand for standalone PFM never materialized, digital money management that provides real-time insights is about to take off.
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Left my comments on the blog, just leaving them her to boot.

The reason I love my Simple account is for the easy budgeting system. When I think about the user experience, most apps seem to make even logging in a chore. Simple, and a few others like Discover, let you log into the mobile app with a 4 digit pin registered to your device. Combine that with a super simple yet helpful interface, and managing finances is a breeze. To me, ease of use is the largest hurdle. People will answer a poll with varying degrees of accuracy. What I mean by that is people make decisions based on an emotional response, and then look for logical reasons to back them up. If an application is clumsy, and leaves them feeling unsure about using it, they may say "I don't feel secure."

Great article, and good food for thought!
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Jim Marous

Articles  - 
 
Digital banking is more than getting consumers to use online or mobile banking or building a new app – it is a way to run an entire organization. This new model touches product development, distribution, front and back office operations, marketing communication and the entire customer experience ...
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Despite continued industry discussion around big data, financial marketers remain on the sidelines.
Despite the power of combining internal and external data, most financial institutions still lack the ability to capture and process big data for the benefit of the consumer. For those organizations
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Join the Google hangout for the iPhone announcement
 
Join leaders in #FinTech  as the iPhone6 is released.
This Hangout On Air is hosted by Bankwide.com. The live video broadcast will begin soon.
Q&A
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BreakingBanks Google Hangout iPhone6
Tue, September 9, 2014, 11:50 AM
Hangouts On Air - Broadcast for free

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Nine digital banking insiders share their thoughts on whether financial institutions should include wearables in their 2015 planning. 
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Agree. Too much time spent on the future, when digital transformation REQUIRES us to develop and grow our own workforce and then... our clients on service, value, convenience behind (and the reason for) our tools of delivery.

What is every financial institution's 'Digital Transformation' strategy, talking points and action plan as it pertains to ... People ?

Perspective, assurance and education are paramount.

Love your articles, Jim. Thanks for keeping us in the know and bringing the industry up to speed on knowledge.
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In his circles
210 people
Have him in circles
540 people
Justin McBride's profile photo
Lori Ingram's profile photo
Hitesh Thakkar's profile photo
Michael Lawson's profile photo
Bank Innovators Council's profile photo
Chris Skinner's profile photo
Adam Ramshaw's profile photo
Ayaz Punjabians's profile photo
Xuan Dung's profile photo
Work
Occupation
Publisher
Skills
Banking Strategist, Author, Speaker, With Focus on Innovation, Payments and Marketing
Employment
  • Retail Banking Strategies
    Publisher, 2010 - present
  • New Control Direct and Digital
    SVP, Corporate Development, 2012 - 2014
  • Harland Clarke
    Senior Director of Marketing Services, 2002 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cleveland
Previously
Cleveland, OH - West Hills, CA - Columbus, OH
Links
YouTube
Other profiles
Contributor to
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Tagline
Consultant, Speaker, Author
Introduction

Industry leading direct marketing strategist and business developer, specializing in creating innovative, multichannel solutions that drive revenue through acquisition, engagement, expanding share of wallet and retention. Successfully launched new products and services as well as built and reinforced existing products and brands. I believe that any marketing challenge is best met head on with focus, enthusiasm, teamwork and an open mind.

As a frequent industry speaker, author and recognized authority on measured media, I work with clients and key marketing executives in trying to use customer and prospect insight to drive bottom line results.

Specialties

Expertise includes new customer acquisition, relationship activation, customer lifecycle marketing (CRM), multichannel integration, new brand and product launches, win-back and retention strategies and new agency business development.

Publishes the Retail Banking Strategies section of The Financial Brand and the Digital Banking Report.
Education
  • Miami University
    Finance, 1972 - 1976
  • Cleveland State University
    MBA, 1978 - 1980
Basic Information
Gender
Male
Relationship
Married
Jim Marous's +1's are the things they like, agree with, or want to recommend.
Bank Marketing Strategy: Bank Marketing Strategy Joins The Financial Brand
jimmarous.blogspot.com

My website began as a quest to better understand social media and content creation, with early posts generating less than 100 page views. To

Bank Marketing Strategy: 10 Ways iBeacon Can Improve Banking Sales &...
jimmarous.blogspot.com

At a time when banks and credit unions are trying to improve the economics of branch banking, iBeacon could deliver a personalized digital s

Bank Marketing Strategy: How to Become Your Customer's Everyday Bank
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An Everyday Bank drives continuous daily interaction by building partnerships and connections with provider partners who offer goods and ser

Bank Marketing Strategy: Retail Bankers Unprepared For The Future
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At a time when powerful forces are disrupting the retail banking industry, financial services executives agree that a transformation of the

Bank Marketing Strategy: Bank Switching Increases As Consumers Look For ...
jimmarous.blogspot.com

“Given today's margin-compressed environment, it becomes critical for financial services providers to address mobile-oriented consumers -- w

Bank Marketing Strategy: 9 Secrets of Customer Engagement in Banking
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Customer engagement can not be achieved in a day, week or a month. It is the foundation of a relationship that includes trust, dialogue, a s

Bank Marketing Strategy: 43 Retail Banking Myths
jimmarous.blogspot.com

CROWDSOURCING SERIES. With the financial services industry changing so quickly, it should come as no surprise that many assumptions banks an

Bank Marketing Strategy: Wearable Banking: Not Ready for Prime Time
jimmarous.blogspot.com

MOBILE STRATEGIES. In the past year, wearable technology has emerged as the next big consumer electronics market category, particularly in t

Bank Marketing Strategy: LoopPay and Square Cash Innovations Make Paymen...
jimmarous.blogspot.com

PAYMENTS STRATEGY. At a time when payment innovation seems like an everyday occurrence, it is exciting when new ideas come along that embrac

Bank Marketing Strategy: Tomorrow's Checking: Built For The Mobile-First...
jimmarous.blogspot.com

PRODUCT STRATEGIES. The checking account is the foundation of a customer relationship and has withstood the test of time even as electronic

Bank Marketing Strategy: Banks Can't Close Branches Fast Enough
jimmarous.blogspot.com

BRANCH STRATEGIES. U.S. banks are closing branches in record numbers as customers are increasing their use of mobile and online banking. Yet

Bank Marketing Strategy: Simplicity In Banking Is Anything But Simple
jimmarous.blogspot.com

CUSTOMER EXPERIENCE. Financial institutions are starting to realize that simplicity does not only improve the customer experience, resulting

Bank Marketing Strategy: How Do Banks Respond if Apple Becomes a Payment...
jimmarous.blogspot.com

A new report claims that Apple's senior vice president of Internet Software and Services, Eddy Cue, “has met with industry executives to dis

Bank Marketing Strategy: 7 Reasons T-Mobile's Mobile Money Should Worry ...
jimmarous.blogspot.com

MOBILE STRATEGIES. The cellular company that promised to shake up the wireless industry, has now disrupted the banking industry by introduci

Bank Marketing Strategy: Bank Innovation Through Collaboration
jimmarous.blogspot.com

How about the localization strategy of being 'the bank or credit union of ' ? Let's set aside the fact that most organizations that proclaim

Bank Marketing Strategy: Target Data Breach Can Be Opportunity for Banks
jimmarous.blogspot.com

Banks and credit unions are taking differing approaches to dealing with the recent security breach involving credit cards and debit cards us

Bank Marketing Strategy: It's Time For Personalization in Financial Serv...
jimmarous.blogspot.com

In a post-crisis financial environment, customers are demanding solutions to satisfy their unique needs for money management. Additionally,

Credit Unions and Banks Digital Investment Issues
www.cugrow.com

This article shares why we believe some credit unions and banks struggle to invest in digital assets including systems and tools.

Top Ten Banking Trends for 2014 - BAI | Banking Strategies
www.bai.org

Digital banking, payments disruption and non-bank competition are top-of-mind for industry prognosticators looking ahead to 2014.

Bank Marketing Strategy: Customer Experience Innovation in Financial Ser...
jimmarous.blogspot.com

Expectations from today's consumer are outpacing the ability for banks and credit unions to keep up. The digital consumer is hyper-connected