Profile

Cover photo
Jim Marous
Works at Retail Banking Strategies
Attended Miami University
Lives in Cleveland
569 followers|9,156,089 views
AboutPostsPhotosYouTube+1's

Stream

Jim Marous

Discussion  - 
 
Proud to be among so many influential #fintech  thought leaders.
The great and the good: Hot Topics introduces the 100 most influential people in fintech.
6
David Gerbino's profile photo
 
Congratulations +Jim Marous. It was good to see you and many of our mutual friends on that list. Especially our FTM friends: Dave Birch, +David Brear, +Brett King (+Brett King - +Brett King), +Bradley Leimer, +Michal Panowicz, +Ron Shevlin, and +Chris Skinner

I was happy to see +RIZZI Matteo and Derek White on the list too.

Congratulations again Jim.
Add a comment...

Jim Marous

Discussion  - 
 
Despite a significant drop in branch transactions, increased cost of processing and minimal improvement in productivity, the reduction in the number and size of bank branches has not kept pace.By W. Michael Scott, President and CEO, FMSITime and technology have a way of changing people, for better or worse. When things change for the better, it usually means something or someone is getting left out. Remember when cell phones became the next big t...
1
Add a comment...

Jim Marous

Discussion  - 
 
Despite the hype, mobile payment usage remains lackluster. Will newly announced partnerships and enhancements drive increased usage, or will acceptance require a major event such as a data breach?By Jim Marous, Co-Publisher of The Financial Brand and Publisher of the Digital Banking ReportThe Fintech world and those that follow payments were definitely excited in October, when Apple Pay hit the market shortly after the launch of the iPhone 6 and ...
1
Add a comment...

Jim Marous

Discussion  - 
 
A new model – referred to as "bring your own persona" (BYOP) is built around the dimensions of consumer trust, digital capability and overall relationship. Using this foundation will position financial institutions to win over consumers for lasting success.By Jim Marous, Co-Publisher of The Financial Brand and Publisher of the Digital Banking ReportThere is no questioning that the rapid rise in the use of the internet and mobile devices, and the ...
1
Add a comment...

Jim Marous

Shared publicly  - 
 
A new model – referred to as "bring your own persona" (BYOP) is built around the dimensions of consumer trust, digital capability and overall relationship. Using this foundation will position financial institutions to win over consumers for lasting success.By Jim Marous, Co-Publisher of The Financial Brand and Publisher of the Digital Banking ReportThere is no questioning that the rapid rise in the use of the internet and mobile devices, and the ...
2
Add a comment...

Jim Marous

Articles  - 
 
The financial services industry must rise to the challenge of disruptive technology and the expectations of enhanced digital experience models to remain competitive as the primary consumer interface for banking services.By Simon Mathews, Chief Strategy Officer, ExtractableTechnology innovation is always spawning new words, but it is rare that the name of a company becomes a verb. Google is clearly the most prominent example of this phenomena, but...
1
Add a comment...
Have him in circles
569 people
Kelli Schultz's profile photo
Oleg Gruzdev's profile photo
Susan Asmo's profile photo
Hazel McHugh's profile photo
Hitesh Thakkar's profile photo
Wendie Schneider's profile photo
Akansha Khanduri's profile photo
richard oluwadara's profile photo
We Florida Financial's profile photo

Jim Marous

Discussion  - 
 
Despite a significant drop in branch transactions, increased cost of processing and minimal improvement in productivity, the reduction in the number and size of bank branches has not kept pace.By W. Michael Scott, President and CEO, FMSITime and technology have a way of changing people, for better or worse. When things change for the better, it usually means something or someone is getting left out. Remember when cell phones became the next big t...
1
Add a comment...

Jim Marous

Discussion  - 
 
Despite the hype, mobile payment usage remains lackluster. Will newly announced partnerships and enhancements drive increased usage, or will acceptance require a major event such as a data breach?By Jim Marous, Co-Publisher of The Financial Brand and Publisher of the Digital Banking ReportThe Fintech world and those that follow payments were definitely excited in October, when Apple Pay hit the market shortly after the launch of the iPhone 6 and ...
1
Add a comment...

Jim Marous

Discussion  - 
 
A new model – referred to as "bring your own persona" (BYOP) is built around the dimensions of consumer trust, digital capability and overall relationship. Using this foundation will position financial institutions to win over consumers for lasting success.By Jim Marous, Co-Publisher of The Financial Brand and Publisher of the Digital Banking ReportThere is no questioning that the rapid rise in the use of the internet and mobile devices, and the ...
1
Add a comment...

Jim Marous

Discussion  - 
 
A new model – referred to as "bring your own persona" (BYOP) is built around the dimensions of consumer trust, digital capability and overall relationship. Using this foundation will position financial institutions to win over consumers for lasting success.By Jim Marous, Co-Publisher of The Financial Brand and Publisher of the Digital Banking ReportThere is no questioning that the rapid rise in the use of the internet and mobile devices, and the ...
2
Add a comment...

Jim Marous

Discussion  - 
 
The financial services industry must rise to the challenge of disruptive technology and the expectations of enhanced digital experience models to remain competitive as the primary consumer interface for banking services.By Simon Mathews, Chief Strategy Officer, ExtractableTechnology innovation is always spawning new words, but it is rare that the name of a company becomes a verb. Google is clearly the most prominent example of this phenomena, but...
2
primobanks's profile photo
 
We like your outlook Jim. 
Add a comment...

Jim Marous

Shared publicly  - 
 
The financial services industry must rise to the challenge of disruptive technology and the expectations of enhanced digital experience models to remain competitive as the primary consumer interface for banking services.By Simon Mathews, Chief Strategy Officer, ExtractableTechnology innovation is always spawning new words, but it is rare that the name of a company becomes a verb. Google is clearly the most prominent example of this phenomena, but...
1
Add a comment...
People
Have him in circles
569 people
Kelli Schultz's profile photo
Oleg Gruzdev's profile photo
Susan Asmo's profile photo
Hazel McHugh's profile photo
Hitesh Thakkar's profile photo
Wendie Schneider's profile photo
Akansha Khanduri's profile photo
richard oluwadara's profile photo
We Florida Financial's profile photo
Work
Occupation
Publisher
Skills
Banking Strategist, Author, Speaker, With Focus on Innovation, Payments and Marketing
Employment
  • Retail Banking Strategies
    Publisher, 2010 - present
  • New Control Direct and Digital
    SVP, Corporate Development, 2012 - 2014
  • Harland Clarke
    Senior Director of Marketing Services, 2002 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cleveland
Previously
Cleveland, OH - West Hills, CA - Columbus, OH
Links
YouTube
Other profiles
Contributor to
Story
Tagline
Consultant, Speaker, Author
Introduction

Industry leading direct marketing strategist and business developer, specializing in creating innovative, multichannel solutions that drive revenue through acquisition, engagement, expanding share of wallet and retention. Successfully launched new products and services as well as built and reinforced existing products and brands. I believe that any marketing challenge is best met head on with focus, enthusiasm, teamwork and an open mind.

As a frequent industry speaker, author and recognized authority on measured media, I work with clients and key marketing executives in trying to use customer and prospect insight to drive bottom line results.

Specialties

Expertise includes new customer acquisition, relationship activation, customer lifecycle marketing (CRM), multichannel integration, new brand and product launches, win-back and retention strategies and new agency business development.

Publishes the Retail Banking Strategies section of The Financial Brand and the Digital Banking Report.
Education
  • Miami University
    Finance, 1972 - 1976
  • Cleveland State University
    MBA, 1978 - 1980
Basic Information
Gender
Male
Relationship
Married
Jim Marous's +1's are the things they like, agree with, or want to recommend.
Bank Marketing Strategy: Bank Marketing Strategy Joins The Financial Brand
jimmarous.blogspot.com

My website began as a quest to better understand social media and content creation, with early posts generating less than 100 page views. To

Bank Marketing Strategy: 10 Ways iBeacon Can Improve Banking Sales &...
jimmarous.blogspot.com

At a time when banks and credit unions are trying to improve the economics of branch banking, iBeacon could deliver a personalized digital s

Bank Marketing Strategy: How to Become Your Customer's Everyday Bank
jimmarous.blogspot.com

An Everyday Bank drives continuous daily interaction by building partnerships and connections with provider partners who offer goods and ser

Bank Marketing Strategy: Retail Bankers Unprepared For The Future
jimmarous.blogspot.com

At a time when powerful forces are disrupting the retail banking industry, financial services executives agree that a transformation of the

Bank Marketing Strategy: Bank Switching Increases As Consumers Look For ...
jimmarous.blogspot.com

“Given today's margin-compressed environment, it becomes critical for financial services providers to address mobile-oriented consumers -- w

Bank Marketing Strategy: 9 Secrets of Customer Engagement in Banking
jimmarous.blogspot.com

Customer engagement can not be achieved in a day, week or a month. It is the foundation of a relationship that includes trust, dialogue, a s

Bank Marketing Strategy: 43 Retail Banking Myths
jimmarous.blogspot.com

CROWDSOURCING SERIES. With the financial services industry changing so quickly, it should come as no surprise that many assumptions banks an

Bank Marketing Strategy: Wearable Banking: Not Ready for Prime Time
jimmarous.blogspot.com

MOBILE STRATEGIES. In the past year, wearable technology has emerged as the next big consumer electronics market category, particularly in t

Bank Marketing Strategy: LoopPay and Square Cash Innovations Make Paymen...
jimmarous.blogspot.com

PAYMENTS STRATEGY. At a time when payment innovation seems like an everyday occurrence, it is exciting when new ideas come along that embrac

Bank Marketing Strategy: Tomorrow's Checking: Built For The Mobile-First...
jimmarous.blogspot.com

PRODUCT STRATEGIES. The checking account is the foundation of a customer relationship and has withstood the test of time even as electronic

Bank Marketing Strategy: Banks Can't Close Branches Fast Enough
jimmarous.blogspot.com

BRANCH STRATEGIES. U.S. banks are closing branches in record numbers as customers are increasing their use of mobile and online banking. Yet

Bank Marketing Strategy: Simplicity In Banking Is Anything But Simple
jimmarous.blogspot.com

CUSTOMER EXPERIENCE. Financial institutions are starting to realize that simplicity does not only improve the customer experience, resulting

Bank Marketing Strategy: How Do Banks Respond if Apple Becomes a Payment...
jimmarous.blogspot.com

A new report claims that Apple's senior vice president of Internet Software and Services, Eddy Cue, “has met with industry executives to dis

Bank Marketing Strategy: 7 Reasons T-Mobile's Mobile Money Should Worry ...
jimmarous.blogspot.com

MOBILE STRATEGIES. The cellular company that promised to shake up the wireless industry, has now disrupted the banking industry by introduci

Bank Marketing Strategy: Bank Innovation Through Collaboration
jimmarous.blogspot.com

How about the localization strategy of being 'the bank or credit union of ' ? Let's set aside the fact that most organizations that proclaim

Bank Marketing Strategy: Target Data Breach Can Be Opportunity for Banks
jimmarous.blogspot.com

Banks and credit unions are taking differing approaches to dealing with the recent security breach involving credit cards and debit cards us

Bank Marketing Strategy: It's Time For Personalization in Financial Serv...
jimmarous.blogspot.com

In a post-crisis financial environment, customers are demanding solutions to satisfy their unique needs for money management. Additionally,

Credit Unions and Banks Digital Investment Issues
www.cugrow.com

This article shares why we believe some credit unions and banks struggle to invest in digital assets including systems and tools.

Top Ten Banking Trends for 2014 - BAI | Banking Strategies
www.bai.org

Digital banking, payments disruption and non-bank competition are top-of-mind for industry prognosticators looking ahead to 2014.

Bank Marketing Strategy: Customer Experience Innovation in Financial Ser...
jimmarous.blogspot.com

Expectations from today's consumer are outpacing the ability for banks and credit unions to keep up. The digital consumer is hyper-connected