Profile cover photo
Profile photo
Carol Lynn Rivera

Post has attachment
Podcasting from the car!

We recently hooked ourselves up with a couple of headsets with mics so not only could we podcast while traveling but we could do them both at the same time. This was our first attempt from the road.

We recorded this as we were returning home from a business meeting where we had just closed a new client. So we had some thoughts on what had helped us close the sale and we decided to share.

Some highlights:

* It's not about the cost. You have to sell on value so your prospect is already sold before you discuss price.

* To sell value, you have to KNOW your value. What do you do well? Or not so well? And how can you craft a service offering around your sweet spot?

* Don't compromise. If you know what you're bringing to the table and you know what it's worth, lowering your price is not an option. Otherwise, you can't bring your full value. Or you're simply devaluing yourself.

* Convincing a prospect of your value doesn't mean talking about yourself. Focus on what your prospect needs, what their questions and concerns are, and address those. They'll figure out that you know what you're talking about and you'll never have to say it.

* Learn the difference between patience and being a doormat. It can take some time to close a deal. It can take some time to provide a good service. But there's a difference between patience and letting a client or prospect do whatever they want, whenever they want, especially if it's out of sync with what's best for you and your business.

We'd love to hear your thoughts or any of your wins and losses in business!
Add a comment...

Post has attachment
Been with a particular client for 20 years and have had an up-and-down relationship. Mostly up, so I thought. Somehow, no matter how "down", I always liked the guy. Always felt an affinity for his business. Always invested myself personally (and financially) in helping his business succeed.

Fast forward 20 years and one of those "downs" was the tipping point. He questioned my motivation and my integrity and there was just something about what he said that sat completely wrong with me.

Well, long story short, he won't be a client for 21 years. If you want the long story, listen to the podcast. I think it's a story a lot of creatives and business owners can relate to. We invest ourselves in our clients, we care, we let various snipes and complaints roll over us, we extend ourselves further... and one day it's just enough.

Have you ever hit your "enough" point? And even though you felt totally justified in that feeling, did you still feel crappy about it like I did? I welcome your stories.
Add a comment...

Post has attachment
Hey Freds everywhere, we've been on podcast hiatus but we're back with a little explanation of why and a whole new direction. Come along on the journey!

Stuff we talk about:

* Why we took a year off, sort of inadvertently, from podcasting.

* What it's like to run three businesses in the middle of packing up and moving out of your house.

* Our new direction and total rebrand.
Add a comment...

Post has attachment
STOP setting goals. STOP trying to be great.

No, seriously, stop it.

Today we talk with +Terry Lancaster whose book I recently read and whose in-real-life sense of humor is just as awesome, about why you need to cut it out with the whole "wanting awesomeness" thing and focus instead on just being BETTER.

A better version of yourself. A better business. Better health. And how do you do that?

* DON'T rely on motivation. In fact, forget about it entirely.

* DON'T set goals. Focus instead on actions.

* DO practice gratitude. Your life doesn't suck as much as you think.

* DO something. Anything. One thing. And then do it again.

It's an important message as we enter into "resolution season" and start making lofty promises to ourselves that we inevitably break. Skip the cycle of ambition and fatigue (or flat out failure). This year, don't be great. Just GET BETTER.
Add a comment...

Post has attachment
Let me tell you why producing free content is killing your business...

Let me tell you why free content is making your prospects unhappy...

Let me tell you why you need to stop chasing the carrot and focus on what works for you...

Better yet, let +Blair Glaser tell you because she does it brilliantly!

I'm so happy she agreed to take on this topic because it can only help YOU as you continue on your internet marketing journey. Thinking of pumping out another free webinar? Listen to this first. 
Add a comment...

Post has attachment
Thanks to +Marie Segares for having me on her podcast to rant a bit about some of the things that I see wrong in the web and marketing world... namely, ways that developers and marketers can derail your plans by giving you bad info, shoehorning you into a "one size fits all" approach or just generally being less-than-great at what they do. 

We talk about stuff like...

* Do you need an ecommerce website or can you rely on a site like Etsy?

* Should you hire a pro or DIY?

* What kind of things do you need to think about, whichever path you take?

And lots of red flag goodness! 
Add a comment...

Post has attachment
Good times with interviews! I took this week off from blogging and ended up in an interview with Nicholas Scalice for his blog.

This is a little bit of productivity mixed in with some thoughts on marketing. There was only one question he asked that didn't make it to the final cut because I didn't have a good answer.... and that's what my favorite marketing book is. I have a few and I'm so terrible at choosing favorites so let me know if you have an opinion!
Add a comment...

Post has shared content
Going to be joining +Wade Harman in just a few minutes. Catch you there!
The Epitome of Collaboration
This week I'll be joined in studio by not one, but two great bloggers,+Ralph M. Rivera and +Carol Lynn Rivera and I want to talk to them about collaboration and how a blogger can succeed with another blogger in the same space and why they would even want to.

Ralph and Carol Lynn are two of the best people I have found to talk to about this because when it comes to collaboration, they know how to cross the "T's" and dot the "i's".  Do you want to learn how to build a blogging community around you?  Guess what?  It can't be done by yourself.

Learn more about them here:

Watch Past Shows!

Pre-Order Your Copy!
The Relationship Manifesto is available for your pre -order today!  Grab your copy of how you can learn to be a hero to one individual at a time and capture the magic of social through one simple tip here:

Sign up For Free Pinterest Webinar!
July 31st is the day I'll be doing a free Pinterest webinar that shows you how to capitalize on promoted pins without breaking the bank and spending all your savings but still getting the results you want.  Click here to sign up:

Ask Me How To Get In The Evil Notification Circle!
You won't want to miss this one!

Get on the mailing list

If you have any way engaged with this event I will be putting you in an invitation circle.  If you would like to opt out, please let me know!
Add a comment...

Post has shared content
Haven't read it yet but I KNOW it's awesome because everything Bryan does is awesome. Looking forward to getting my copy. GO get yours, too!
Ready. Set. Go!! My new book is available TODAY, grab #Shareology on @Amazon:
Add a comment...

Post has attachment
In today's podcast we talk about tomorrow... more specifically, Tuesday, July 14, 2015, 7:49AM Eastern US when the New Horizons mission does its closest-ever flyby to Pluto. It's a historic moment that we're excited to witness. And that sparks a conversation about what it means to be successful and what it takes to get there. It sounds like a leap but trust me, we actually get to a point in less time than it took the New Horizons mission to get to Pluto.
Add a comment...
Wait while more posts are being loaded