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Paul Simister
Works at Your Profit Coach
Attended Newcastle University
Lives in Birmingham, UK
257 followers|55,773 views


Paul Simister

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I'm fascinated by differentiated and the concept of positioning.
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If you want to promote your blog contact to me . i am digital marketingn expert, will promote your blog at normal monthly charges....
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Paul Simister

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So what makes people share on social media? Professor Jonah Berger explains in this 13 minute podcast.
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Helping small business owners to profit from differentiating their businesses so they stand out.
As a profit coach I bring together the financial understanding of an accountant with the commercial savvy of a marketing expert. I have the mind of an accountant and the heart of a marketer which means there is a clear focus on widening the gap between sales revenue and costs.

I have a weakness for helping business owners who are very nice but struggling. It gives me a real buzz to make a real difference.
Bragging rights
I have an obsessive personlity which means I know too much about late 60s and 70s rock music and I read far more business books than are good for me.
  • Newcastle University
  • Manchester Business School
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Paul Simister's +1's are the things they like, agree with, or want to recommend.
The Science of Sharing (and Oversharing)

Jonah Berger, Wharton School professor and author of

Penguin 2.0: What Likely Changed and How to Recover

In reality, it doesn't appear that Google is reinventing the SEO wheel with Penguin 2.0, but simply tightening their algorithm to provide us

How To Target Your Ideal Profit - The Ideal Profit Formula - Paul Simist...

The break even point formula can be adapted to create the Ideal Profit Formula that will highlight the sales needed to reach your ideal prof

What Does An Entrepreneur Bring To A Business? - Paul Simister's Busines...

What unique assets, strengths and resources does an entrepreneur or business owner to a business that helps to create success? There are fiv

Competitive Benchmarking - What If A Competitor Was Performing Better Th...

Competitive benchmarking is the process of systematically comparing your business with your competitors and businesses like yours in differe

How Much Should You Pay Yourself As The Business Owner? - Paul Simister'...

How much should you pay yourself as the owner of the business? You will have conflicting feelings as you wear both the hats of the employee

What Can Save The Greek Tourist Industry?What Can Save The Greek Tourist...

Blog post at Differentiate Your Business : Imagine that five years ago you owned a hotel in Greece. Times were good. Occupancy rates were

Naturetrek Specialist Wildlife Holidays & Birdwatching Holidays

Naturetrek is a specialist birdwatching and wildlife holiday company that is based in the UK but provides amazing wildlife adventure holiday

Free Business PDFs – Marketing, Sales, Finance PDF Reports

I have put together a series of free reports to give you important information on how you can attract and convert more customers and manage

Housebites : A Different Kind Of Takeaway Food Service

Housebites is a new food delivery service offering restaurant quality food from local chefs

Customer Value : What Do You Get For Your Money?

Customer value is a key concept when differentiating your business as you are competing to provide better value for money.

Business Health Check – Your Strategic Snapshot

A business health check is a chance to stand back and look at your business with fresh eyes as it looks at many different aspects of your cu

Core Competence & Its Role In Differentiation

Core Competence is a resource based strategy idea developed by CK Prahalad and Gray Hamel to guide competence development at the corporate s

Industry Value Chain Analysis – The Bigger Competitive Picture

The industry value chain is a look at how your business fits into the broader context of value chain activities which the end customer is wi

Differentiate Your Business with Paul Simister

A blog packed with ideas on business strategy and marketing for small and medium sized businesses.

Defensive Strategy in Marketing & Business

Defensive strategy may be necessary from business weakness e.g. as diagnose by SPACE analysis or from market strength and the desire to prot

Key Success Factors & Factors Of Difference

Key Success Factors and Key Factors Of Difference are related concepts which help you to focus on the few things you need to do particularly

Bargaining Power Of Buyers Or Customers

Blog post at Differentiate Your Business : The bargaining power of buyers or customers is one of the five forces that determine industry pro

Is There A Copywriting Master Formula? | Marketing Tips For Small Business

Robert Stover thinks there is a copywriting master formula and he's put together an interesting video to share it with you. Copywriting Mast

The Best Six Local Business Review Sites : Google,, Merchant Ci...

Read about the best six user-generated local business review sites including Google Local Business Listings (the Map),, Merchant Ci

It became our weekly supermarket for a while because it is very close but we stopped going because of so many pricing errors. The customer service said it wasn't the store's fault but we had much fewer problems with other Tesco stores. I've gone back a few times since (because it is so near) and it seems to have improved but I still check my receipts very carefully before I leave the store.
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