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Anja Hoffmann
Works at Sentio Lab
Attended Aarhus University
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Executives don't think of digital as central to their business because in the past, it hasn't been. But now ...
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Anja Hoffmann

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How do you know when your company or industry is being disrupted?
CEOs are startled by the rising expectations of the connected customers. New digital technologies like mobile, analytics, and social media are advancing rapidly on the economic landscape. Data is the new "oil" in every industry, also in the travel industry. But there's a lot more to consider when you're looking for the next disruptive innovation in your industry. How do you serve connected customers?
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Anja Hoffmann

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Ambitøst & cool! Et nyt museum i Dubai skal ikke blot udstille fremtidens teknologier, men skal også fremstilles ved hjælp af 3D-print,
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Et fremtidsmuseum til 900 millioner kr. skal bygges i Dubai ved hjælp af 3D-printede materialer.
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Great post on trends, innovations and disruptions. 
No matter what industry you’re in, your company can’t survive without technology. From smart phones and tablets to mobile apps and cloud-based technology, there’s a plethora of technological advancements not only to keep track of, but also to profit from. To stay competitive, your organization needs to anticipate the most significant technology trends that are shaping your business and changing your customer, and then develop innovative ways to u...
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The robot revolution is truly game changing. Will your next co-worker be a robot? 
First it was robots making ice cream, then you had robots selling coffee machines, now developers in Japan have created a robot that can advise customers on their finances.
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What business are we in?
One of the biggest challenges companies face is to truly understand the new business opportunities in the digital space before they start developing a strategy.The digital world has given businesses a window into valuable streams of information from customer interests to trends. The tech-driven revolution is characterised by the increasing digitalization and interconnection of products, services, value chains and business models. The “Internet of...
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Anja Hoffmann

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Der findes rigtig mange gode bud på, hvordan man skaber en god og effektiv innovationskultur. Et god bud med inspiration fra Unilever.
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Hvilke personer bør du kigge efter, når du skal finde den helt rigtige til at drive innovation i din virksomhed? Det kan du læse om i dette blogindlæg.
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Whether transforming our business model, customer strategies, improving productivity or boosting digital innovations, we can accomplish a lot by focusing on the connected economy. How do we unlock capabilities to deliver customer value in the connected world?
One of the biggest challenges companies face is to truly understand the new business opportunities in the digital space before they start developing a strategy.The digital world has given businesses a window into valuable streams of information from customer interests to trends. The tech-driven revolution is characterised by the increasing digitalization and interconnection of products, services, value chains and business models. The “Internet of...
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Anja Hoffmann

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What's keeping CEOs and CIOs awake at night? 
CEOs are startled by the rising expectations of the connected customers. New digital technologies like mobile, analytics, and social media are advancing rapidly on the economic landscape. Data is the new "oil" in every industry, also in the travel industry. But there's a lot more to consider when you're looking for the next disruptive innovation in your industry. How do you serve connected customers?
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9 ways to disrupt your industry.
A handful of specific tactics can help your company make waves in your space.
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“We want to know what every product in the world is. We want to know who every person in the world is. And we want to have the ability to connect them together in a transaction.” Walmart’s CEO of global e-commerce in 2013.
“We want to know what every product in the world is. We want to know who every person in the world is. And we want to have the ability to connect them together in a transaction.” The words of Walmart’s CEO of global e-commerce in 2013.Today, retail is driven by data and technology – whether we’re talking about bricks-and-mortar stalwarts or the upstart online-only giants such as Amazon and Ali Baba which have come to dominate.Old-school, physical...
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Business Model Innovation: By 2018, digital business will require 50% fewer business process workers and 500% more key digital business jobs, compared with traditional models, according to Gartner.
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In their circles
579 people
Have them in circles
481 people
Michael Erik Naesby's profile photo
Elisabeth Kolerus Vind's profile photo
CISSE CAMARA's profile photo
Thomas Angermann's profile photo
Dorte Møller Madsen's profile photo
Lora S. Whitaker's profile photo
Carsten Borch's profile photo
Martin Heiberg Hjortsø's profile photo
Martin Bo Hermansen's profile photo
Work
Occupation
Advisor • Business Analyst • Speaker
Employment
  • Sentio Lab
    Advisor • Business Analyst, 2009 - present
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Advisor • Business Analyst • Board Member
Introduction
Speak and consult on business model innovation and transformation, growth opportunities and customer experiences in 'the connected digital economy', business trends and emerging technologies. Let's work together to transform the future.
Education
  • Aarhus University
    Innovation: Design and Leadership of Creative Processes, 2009 - 2010