He is one of the top 3 industry thought leaders. A big influencer to Google Geeks like me. #ContentStrategy
aficionado. #WineExpert #Musician #Lyricist
“If you can’t learn fast enough or you can’t be dedicated to rolling with the punches, this is not the industry for you, but if you despise boredom and you like to have your hand in a bunch of different things this is definitely the industry for you…” Mike King 2012
He is speaking at DFWSEM this month on 4/16 @ 6:30 in Richardson. Come check him out. Baddest of the badasses!
Effective measurement of users and their activities is a must in the modern era of digital marketing. Understanding those users allows marketers to plan campaigns and distribute marketing dollars efficiently. However, the question is how do we do we understand these users and collect the right data at scale. Mike King, Executive Director of Owned Media at Acronym, will give a detailed discussion of how to perform ethnographic research using social media and leverage a variety of free and paid data sets to truly understand the user behind the visit.
After this meeting, you will be able to:
How to Account for Audience & Buyer Personas
How to Build and Effectively Leverage User Journeys
Using Personas to Thwart (not provided)
Michael King is an SEO Engineer by trade, talented musician, and Inbound Marketer by evolution. He currently leads cross-channel initiatives as Executive Director of Owned Media at leading enterprise Search agency Acronym. Mr. King is also leading the expansion of Acronym’s offering into content and social strategy and content marketing.
Michael King (better known as @iPullRank on Twitter) has an extensive background in software, web development and a proclivity for creative solutions. That experience has afforded him a track record of successfully coordinating the efforts of Creative, Strategy, Technical and Paid Media Teams to achieve synergistic solutions in harmony with long-term client campaign goals for several Fortune 500 brands. Previously, Mr. King was responsible for the SEO campaigns of LG, Citi, Sanofi Pasteur, Cartier, and General Mills as the SEO lead at Publicis Modem. Before that, he was member of the SEO team at Razorfish where he contributed to many wins for Ralph Lauren, ABC, ADT, State Farm, and several Johnson & Johnson and Genentech brands.
Register @ www.dfwsem.org