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Content Marketing Institute
12,635 followers -
All things Content Marketing
All things Content Marketing

12,635 followers
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Most people hold their smartphone or tablet vertically. When they view content, they usually keep it in the same mode. That’s why successful content marketers are paying attention to vertical content (Hint: It’s about more than IGTV).
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Instagram offers abundant opportunities to create sticky content. Learn how to use seven of its sticker types to make your brand’s content more visually interactive and engaging.
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Three-fourths of adults say content with this is more trustworthy and 73% say it’s more persuasive. Four out of five prefer content with this element. Find out the must-have ingredient identified in a new Survey Monkey study.
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Unless you only use original content created by or through your brand on social media, you might be breaking the law. Hashtags and resharing don’t equate permission. Get some insight on what you’re doing wrong and how to make it right.
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Comics aren’t just SMASH, WHAM, KAPOW! One of the oldest mediums is one of the most powerful and overlooked in content marketing. Yet some brands are working with top comics creators and publishers such as Marvel Comics.
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Today’s successful marketers recognize the need to shift their brand’s mindset to create a culture that promotes more innovative, responsive, and meaningful consumer connections. Here’s how that’s happening.
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Attend our live session to learn what AI is really all about and how you can partner with machines to develop better content and more impact. Join speakers Chris Penn and Erin Quist on 10/17. Register >> http://cmi.media/k4b4
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If you stop at the listening part of social media monitoring, you’re missing fresh ways to interact with your audience and deliver better business results. Follow these six ways to take social media monitoring to the next level.
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Don’t have the time to travel, but want to be more effective in your content marketing? Make plans to attend Robert Rose’s Master Class, coming to a city near you. http://cmi.media/mc2018

#contentmarketing #CMWorld
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Should text messaging be part of your content marketing strategy? You should at least think about it. Learn 13 reasons why SMS can be an effective distribution tool and caveats on the pitfalls.
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