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Fredrick Lee
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Fredrick Lee

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Calling all early stage start-ups! Business Operations role in start-ups listed as one of top 5  first hires.
StartOps.io is your business operations solution. amanda@startops.io
http://www.fastcompany.com/3019917/dialed/first-5-hires-how-githubs-happy-hive-started-with-a-badass-team
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Good to know!  Thanks Mr "Flee."
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Fredrick Lee

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Unai Basterretxea's profile photoSepideh Miller's profile photo
 
It looks like we found the original Google Brainteaser interview!
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Fredrick Lee

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+twilio - doing it right

As you'd expect for an email provider, over at +FastMail we have to deal with spammers. While we don't have a free account, we do have a free trial, which spammers like to use to sign up throwaway accounts to send spam. Meanwhile our sister service My Opera Mail (which runs on our infrastructure) has always had free accounts, and is heavily used by spammers.

So last week we added SMS verifications to My Opera Mail. You've seen it before - you create an account and get asked to enter a phone number. We SMS you a code which you enter into a web form, and your account gets activated. For us "activated" means "able to send mail". This is a trial; the intent is to soon add it to FastMail proper for new trial signups. You'll verify there with either SMS or a credit card.

The effect was immediate. Spam account signups almost entirely disappeared. We were happy. But then we started hearing problems of legitimate users signing up and never receiving their verification SMS. We looked into it and discovered that our SMS provider was having a lot of trouble delivering to numbers in the US and Canada. We don't really know why, but clearly it couldn't go on.

A member of our team suggested +twilio. In his own words, they seemed to be "the startup leader in the web/phone bridging connectivity space", which I translated to "all the cool kids are doing it".  His email with that suggestion arrived in my inbox at 2.47pm. At 4.36pm I switched our verification backend to use Twilio.

Now I should emphasise that I had never heard of Twilio before. I had never seen their API. But that didn't matter, because their entire sign-up process was a breeze.

I loaded up the site. Within a few minutes I had read and understood their pricing and their API. Its very powerful yet  the simplest thing (sending SMSes) is simple, and they make it dead easy to test.

The entire sign-up process is trivial - enter an email address and password and do a SMS verification (wonderful to see that they have enough confidence in their service to use it for the very thing we're struggling with). With account created I'm able to use their API via curl (with plentiful examples) to send as many messages as I like to my own number. All this has probably taken about five minutes and by this time I've decided I want it.

Next comes actually paying for service. I grab the office corporate credit card, enter the details, and I get offered a suggested starting amount of $20, with automatic top-ups of $10 enabled by default. These are perfect defaults - we're in a hurry, and now we don't need to worry about running out of credit. (We probably will keep a decent balance on there to avoid currency conversion fees, but that's not important right now).

All paid up, now I get their pretty dashboard, with a whole bunch of things I can press and test and tweak. But I don't care, because by this time I have everything I need. Docs in hand, it takes an hour to add a new provider class to our backend, add a new callback endpoint, and another half hour to test and deploy it. Job done.

So the point of this post is to not only tell you that Twilio are awesome, but also to tell you to copy mercilessly from them if you're designing your sign-up process. Within fifteen minutes of hearing about them I'd figured out what the service was about, what it cost, how hard it would be to integrate into our app and paid for it. At no point did anything get up in my face about anything.

That's how you do it.
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Fredrick Lee

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Hit me up if you're heading to #defcon this year. Looking to meet up with old colleagues. 
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I'm going.  This will be my first defcon. :)
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I'm looking for some security rockstars to join my team at Twilio. Hit me up with questions! http://lnkd.in/5qTfy4 
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Fredrick Lee

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So early next Sunday (June 23rd), I'll be lining up in Davis, CA along with several hundred other cyclists for the LiveStrong 100 Mile Ride. The goal of the ride is to raise both awareness and funds to support cancer research and to help those that are fighting cancer. With one out of three people being diagnosed with some form of cancer within their lifetime, you can see how it's a fairly big fight. Admittedly, I have a bias since LiveStrong has personally benefited me and my family and I believe their organization is outstanding. 

One hundred miles isn't that hard. What is hard is helping cancer survivors and their raise the funds they need to continue their fights. This is the part of the email for the shameless plug for donations. Any amount helps and it's your opportunity to give to an organization that's had an amazingly positive impact on thousands of lives including my own.

 You can donate to my ride by following this link: http://laf.livestrong.org/goto/flee 

More information on the Davis ride is here: https://www.teamlivestrong.org/events/1400/


Thanks for any support you can give!
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Want free same-day delivery for 6 months? Use my priority code F&F3 to get an early invite to Google Shopping Express http://goo.gl/8jhmg
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Fredrick Lee's profile photoJ. Bavani Kehoe's profile photo
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haha.. No, Google and Amazon just run my life these days. No more need to go to the store for anything.
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