I am a huge fan of Brian Deans course and he is brilliant with some of what he has figured out. My dilemma is I see the wisdom of his advice about targeting your content toward people of influence who can send traffic your way and possibly link back. Makes sense. But I see a huge disconnect between what my 'linkerati' (to steal a phrase) would see value in and what my prospective clients would see value in. I know it's true - 90% of the SEO blogs are creating content that is WAY over the average small business owners head. I've seen it 150 times I bet, from speaking engagements to clients meetings to workshops - I don't think I have talked to ONE person in the last two years that understood Title Tags or had any idea what it means to 'optimize' a webpage. On one hand I don't think any 'wheels' in the SEO world are going to link back to my Title Tag blog post but if that's what my clients would really see value in..... Any thoughts would be appreciated! Anything I can do to help anybody in here just ask. Happy to do so. I went ahead and attached a link to a SEO guide I constantly reference when explaining SEO to a new client just to give you an idea what (in my experience) has helped me.
My name is Matthew Rupp, and I am the founder of Saw Web Marketing. As the founder of an SEO agency that has helped dozens of business owners see improved
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