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Marchex
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Connecting online behavior to real-world, offline actions
Connecting online behavior to real-world, offline actions

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When a customer does call your store, take the next step to uncover likely caller intent and sentiment. Conversation analytics offer these unique insights. For instance, the word “appointment” on a call may imply a different outcome depending on the type of business. For example, an appointment to a dental practice indicates a business transaction, whereas an appointment for a real estate consultation may be the first step of a longer sales cycle. http://bit.ly/2vx7LGB
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Travel advertisers can optimize their online-to-offline customer journey by evaluating which media channels drive calls. Our customers in the travel industry use Marchex solutions to help them optimize media spend. They can learn which media channels (search, display, social) generate the most calls so they can prioritize spend towards tactics that are likely to drive new bookings. http://bit.ly/2EYPuS1
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Once you’ve narrowed down your search to a few technologies, it’s important to demo the application or perform a pilot. Trying before buying is commonplace with martech and you’ll want to understand the advantages and limitations of a solution before you commit. http://bit.ly/2H6B8oQ
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Wondering what you can learn from call analytics that you can’t get from digital metrics? As it turns out, a lot. Call Analytics can be as simple as tracking the number of calls to a specific number or as advanced as automated, real-time call transcription that lifts up key insights and produces searchable transcripts for further in-depth analysis. For a marketer, data from calls can provide insights other metrics can’t. http://bit.ly/2EMxQRG
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How important are phone calls to your real estate business? Well, potential renters search online according to their own specifications, then make a phone call for more information. View our checklist & infographic to make sure you're prepared! http://bit.ly/2Jzk1JP
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In the world of the aftermarket auto industry, while customers often perform most of their research online, the purchase journey often includes a phone call to see if a particular part or service is available. The good news is: a July 2017 Forrester report concluded that customers who initiate inbound calls convert faster, spend more, and churn less. http://bit.ly/2GKwooC
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Have a listen to Marchex, Inc.'s Jordan Mason on the B2B marketing Mountaintop Data - "The Elephant Test" podcast talking about the unique challenges faced by marketers at the top of the marketing funnel! http://bit.ly/2uTm6gf
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We're recruiting for the next outstanding Account Manager at Marchex!
Ideal Candidates:
3+ years of AM experience
Experience w/ performance-based marketing
Analytical mindset

Sound like you? Apply at the link below. We'd love to review your application! http://bit.ly/2q8Mv56
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Spring is here – the time for fresh ideas and new insights. At Marchex, we’ve been encouraged by some recent industry recognition including some praise for our blog. See our March Blog Recap! http://bit.ly/2q2eRh7
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We talk about Call Analytics a lot, but what exactly does this technology do? Learn how Call Analytics can help your business by understanding the number of calls you get, what the caller is calling about, and which channel drove the call in the first place. http://bit.ly/2EgANcS
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