How Gordon Ramsay Can Increase Your “Expert” Value by 23,900%
To the public, not all experts are created equal.
What’s more, this division exists in all industries, and in every blogging niche.
And it’s not just about working harder, or longer than other people. It’s about knowing how to rise through the ranks of the expert “hierarchy.”
To illustrate, consider for a moment the difference between a chef in a restaurant, a head chef in a five-star restaurant, and then Gordon Ramsay.
In reality, they could have the exact same cooking abilities, but in terms of perceived value, you’re looking at an annual wage of: $30,000, $100,000 and … $24million.
Between the head chef and Gordon Ramsay, that’s an increase of 23,900%
This might seem like quite a leap, but when you understand the following five rungs on the expert ladder, you’ll see how your own value can change dramatically in the eyes of your audience.
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