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Alan Klement
Product Science, Entrepreneur & Engineer
Product Science, Entrepreneur & Engineer
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Alan's posts

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Can #JTBD be applied to copywriting? Have you tried? Special thanks to @copyhackers for awesome input! 

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"motivation happens outside any product context" Great #JTBD  piece here: 

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Just released! Get a 5 min overview of JTBD. 

I've created a site that makes it easier to introduce JTBD to other people. If you don't know about Jobs-to-be-Done, then check it out yourself. It's a new way to think about product design, marketing and advertising.

Check it out. http://jtbd.info/

#jtbd  

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Great guys running this campaign. Looking forward to getting mine!

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"Replacing The User Story With The Job Story" is updated! Scroll to "What about Multiple Roles & Events?" #jtbd  

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Resolving the destructive effects of Personas: Replacing Personas With Characters. #JTBD #prodmgnt 

https://medium.com/down-the-rabbit-hole/aa72d3cf6c69

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Filling In Lean's Gaps has been published!
Learn what the Jobs To Be Done framework can team you about customers which  Lean can't.
ow.ly/uMyvw
#lean   #leanstartup   #JTBD   #productmanagement  

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When you understand the difference between a feature and a product, designing that successful product will be easier.

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I wrote an article for insideintercom.
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