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Sebastian's eye on Projects
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Project idea #2: recreating the in-flight (or library) experience of being disconnected and forced to focus

Would you pay to be locked in a set number of hours, without Internet access, so you could be really productive?

Flight travel is certainly a way for me to reorganise the myriad of ideas jotted on pieces of paper and other notebooks, and a way to catch up on email. I'm particularly attracted to that half-crazy idea of forced isolation!

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Innovation idea #1 (vs. a "project idea" which can be immediately implemented, whereas the “innovation idea" is probably something that can be weaved into a project).

Assumption: users love to compare their performance in anything and everything.

Conclusion: give them the ability to benchmark themselves – against "circles" of people: family, friends, equivalent users (for sports, that would be men of similar conditions for instance), users in same neighbourhood / country, etc..

This idea stemmed from that paragraph in the New York Times article:
"The neatest part, though, is comparing yourself with other riders who have done the same ride. This can be humbling. I’m proud to say that I can hit 30 miles an hour on the downhills in Central Park. But a rider named Rod Millott’s average speed for the entire loop around the park is nearly that fast, and he has done the six-mile route in 12 minutes 33 seconds. Sheesh. Be warned, there are a lot of people like Mr. Millott using this app. For some more reasonable competition, you can also follow your friends."
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Project idea #1. More to come. Serious and motivated people can send me a message via my profile page (click on "Send Sebastian an email").
I have seen this idea float around for a number of years in my discussions with engineering friends. Now is the good time. Nextdoor is only US based: are there any international contenders? If anyone's interested to give it a shot, let me know. I'm serious. provides social networks for neighborhoods, offering members a chance to exchange ideas and recommendations with those who live nearby.
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Tagline on personal and other projects
This page focuses on everything projects: crazy ideas I have, projects I'm launching, businesses I'm trying to start.

On it, I will share what I like, what I find interesting and what surprises me.

I also update a number of other pages on a range of different topics (my work at Google, my travels, business, tech, etc.). Check out my personal Google+ profile page to read more about them and hopefully follow and comment on some of them.