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Marcus Sheridan
Works at The Sales Lion
Attended West Virginia University
Lives in Burgess Va
6,201 followers|386,446 views
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Marcus Sheridan

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People often ask me, "Marcus, how did blogging save your pool business?" And although I completely understand why it's so often asked, I also cringe a little. Here's why...

http://www.thesaleslion.com/blogging-save-business-neither-content-marketing/
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A company's philosophy and culture are extremely important to a company's long term success.  Being willing to educate your customers without fearing that they may run away and do what you do themselves because they now know how to do it is key.  Take Web Marketing or SEO for instance.  If you treat your clients properly and educate them, many of them may finally decide to do much of the work in house if they can afford to hire someone.  There should be nothing wrong with this if it comes to this point.  They will still use you for consulting and staying on top of the industry trends as well as send additional clients your way.  Too many company's get scared of losing clients if they educate their clients.  They are hurting themselves if they have this fear.  
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Marcus Sheridan

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Great comments here 
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Marcus Sheridan

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Totally worth it!
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I firmly believe we're setting the bar way too high in the content marketing industry--ultimately scaring off people from creating art. I think it's time to bring it back to the basics of  "inclusion for all"
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Thank you for this article. Great perspective. I think this is true of both content marketing and Google+. People are intimidated by both, and they see negative comments out there by "experts", so they're afraid to join the conversation. 
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Should a writer's (employee's) voice be sacrificed to maintain the "company" voice? It's an interesting question, and I'd love to know your thoughts as well...
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Kevin,
You're overthinking it.  I get it, you want quality writing that's in line with the company's culture.  The point of the inbound blog is to get your employees to be excited about the company and involve them.  You are letting them know they matter.  You can always tweak what they write and I've found when employees blog, they add a different perspective that appeals to others who may not have been customers in the first place.   
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If you're looking to start your 2014 year off with an incredible bang, I'd invite you to attend my first live event, the Remarkable Growth Experience near Washington DC--all about sales and marketing magic.
A deeper look at why people should attend the Remarkable Growth Experience near Washington DC in 2014
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I'm sure you killed it brother.  You have been one to inspire since the day i met you.  Keep up the good work man. 
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Marcus Sheridan

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After 30 hours of research and interviews, my company has just announced the Top 12 HubSpot Partners of 2014. If you've been thinking about HubSpot or Inbound Marketing, I hope this helps...

http://www.thesaleslion.com/hubspot-partners-reviews-best-inbound-agencies/

#inboundmarketing #hubspotting #hubspotpartners
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I'm honestly perplexed that so many freaked out over Copyblogger's move to turn off comments on their blog. After all, isn't it their blog, not ours??

http://www.thesaleslion.com/copyblogger-turning-blog-comments-off/
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I've read hundreds of posts at Copyblogger.

Rarely read the comments since most of them were self-serving rather than adding deeper insights into the topic.

Agree... it's silly. It's their business. 

Marketers taking about marketing to marketers...

I have no comment.
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Marcus Sheridan

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I truly enjoy watching you push your thoughts on this Ryan, and the conversation surrounding it. Although I don't necessarily think list posts are bad (at all), I appreciate you pushing people to find their remarkable. At the same time,  Remarkable is such a relative term, changing by the day. Unlike many in this field, I think remarkable in many ways is having the guts to push publish on anything these days. For many, this alone ain't exactly easy. A

Appreciate you brother.

Marcus
Struggling to attract attention that sticks to your brand? You probably have a unremarkable content problem. Here' s how overcome unremarkable content!
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It's important to write for the things you stand for and for yourself, but it takes time ( maybe not amount of articles ) to realise what makes you remarkable and what can you push forward as value. Great article +Ryan Hanley.
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Thank you +Jay Baer , +Mitch Joel , +Chris Brogan and so many others for making this year so very special for me...
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting! So here we are—Thanksgiving in the US—a time when we can all reflect on we’re grateful for, and also the things that truly matter.
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Your recommendation put me onto "Six Pixels" podcast.  I look forward to it every week!
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Calling all gutsy leaders--Content Marketing needs you! :)
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Hey Marcus.  I've finally taken control of my website!  I've embraced word press, spent many sleepless nights building my new site and it's finally paying off.  For a sneak peek check it out at www.artisticpoolscorp.com See you in Atlantic City!
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Ever seen a blogger change his/her mind? I have. Heck, I've done it a lot. And do you know what, it's a good thing, and here's why...
When it comes to your blog, business, and beliefs---change is good. Here's why...
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Have him in circles
6,201 people
Peter Mesu's profile photo
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Work
Occupation
Entrepreneur, Business Coach, and the Best Dang Speaker You've Ever Heard! ;-)
Employment
  • The Sales Lion
    President, 2009 - present
  • River Poools and Spas/PoolSchool
    Co-Owner, 2001 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Burgess Va
Previously
Morgantown Wva - Chile
Story
Tagline
Husband, Father, Writer, Speaker, and One Seriously Enthusiastic Guy
Introduction
I'm the founder of the popular blog, The Sales Lion, which is full of business, sales, marketing, and personal development conversation.

Before The Sales Lion, I built the most trafficked swimming pool website in the world though the principles of inbound and content marketing: River Pools and Spas.

Although I still own my swimming pool company, I now spend much of my timing delivering inspirational and educational presentations to small and large audiences and businesses on the power of social media and inbound/content marketing.

Other Info:

34 years old with wife and 4 awesome kids(11,8,4,1)). Have had 3 books published in paperback and currently own two business with 2 awesome biz partners. Lived in Chile for 2 years as a missionary....awesome!!

Email:

Marcus1@thesaleslion.com
riverpoolsmarc@gmail.com
Bragging rights
I make Gary Vaynerchuk look calm when speaking...
Education
  • West Virginia University
    Spanish, 1996 - 199
Basic Information
Gender
Male