People often ask me, "Marcus, how did blogging save your pool business?" And although I completely understand why it's so often asked, I also cringe a little. Here's why...
A company's philosophy and culture are extremely important to a company's long term success. Being willing to educate your customers without fearing that they may run away and do what you do themselves because they now know how to do it is key. Take Web Marketing or SEO for instance. If you treat your clients properly and educate them, many of them may finally decide to do much of the work in house if they can afford to hire someone. There should be nothing wrong with this if it comes to this point. They will still use you for consulting and staying on top of the industry trends as well as send additional clients your way. Too many company's get scared of losing clients if they educate their clients. They are hurting themselves if they have this fear.
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