Hmm - the thinking and the strategy are clearly showing here - which is fine I suppose. Nicely put together and there are some great performances, but it just feels very samey and it's no classic. So 6 out of 10 I'm afraid.
What happened to all the colour? Really great colours being thrown around and then the models appear wearing darker, more subtle versions. It looks like something was lost along the way. Shame. Great brand, generally doing nice stuff.