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Donna Feldman
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Donna Feldman

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Join me in #Denver this Friday to learn what really works to get more clients!

Donna Feldman

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Sound advice from +Shelly Kramer  on how to protect your brand on social media.
Protecting your brand's identity in the social media space is important. here are three easy things to do to protect yourself.

Your Brand’s Social Media Identity: How to Protect It #socialmediamarketing   #socialmedia  

Donna Feldman

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Wow, what a great list of Canva tips!
ATTN NON-DESIGNERS: You've heard about Canva before but have you ever wondered how to actually use Canva? This playlist includes the best Canva tips & tutorials around!
Learn how to use the interface, get basic design tips, learn techniques for manipulating color transparencies and contrast. You'll also find interviews with +Melanie Perkins +Guy Kawasaki and +Peg Fitzpatrick. Find out how +Canva started and what's in store for the future.



#canva #youtubeplaylist #contentcreationstrategies   #canvaquest  

 VIDEOS LISTED [as of May 9, 2014]:

Canva Tutorials YouTube Playlist Introduction

Design Tutorial: Spice Up Your Designs

Principles of Design Tutorial

Stand Out With Contrast Mobile

Tints and Shades - Mobile

Canva Tutorial: Create Amazing Images With Ease! 
from +Lisa Irby 

How To Create Images That Stand Out Using Canva
from +Adrienne Smith 

Tutorial: Get Creative With Text

Canva: Free Graphics Tool for Marketing, Publicity
from +Joan Stewart 

Canva Tutorial: Make your Design Incredible with Icons

Tutorial: Three Tips For Great Branding

How To Add Depth To Your Design - Complete Tutorial

Design Tutorial: Multi-Page Perfection

Going Retro Tutorial

Canva: Graphic Design Made Easy
@Melanie Perkins interviewed by +Robert Scoble 

"Let's get visual on Google+" with Guy Kawasaki and Peg Fitzpatrick! Hosted by +martin shervington featuring +Guy Kawasaki +Peg Fitzpatrick 

The Power of Brand Evangelism - Guy Kawasaki
#ontracktips  Hosted by +Jason T. Wiser featuring +Guy Kawasaki +Peg Fitzpatrick 

Create Images with Canva - Interview - Melanie Perkins of Canva
+Social Media Hangout Time 

Interview: Canva CEO, Melanie Perkins
#dustintv  Hosted by +Dustin W. Stout +Ben Fisher featuring +Melanie Perkins 

UPDATE [May 11, 2014]: 
Canva Review - Create Awesome Images Online (Easy and Fast) +Ashley Faulkes explores the Canva interface including templates and filters
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Canva needs instructions? Me don't think so.

Donna Feldman

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Good tips on how to enhance blog posts with images, where to find free images, and more!
Do images help to increase website traffic? Definitely.

Here’s how:

Images make your blog posts more readable, i.e. keep your readers engaged with your content.

Images make your blog posts more shareable. Everyone loves to share an insightful/funny/one-of-a-kind image! (see how I use quotes from SEO experts as images to make my guite long SEO Traffic 2014: Your One-Stop Reference Guide for Non-SEOs much more engaging.)

Images make your blog posts more linkable.

The more readers share your readable, shareable, linkable content via social media, mentions on their blog, etc. – yes, you got it – the more web traffic your posts will get as a result.

Agree? Then here's where to find the best info on finding great images and making them your own - without getting into legal trouble.

✓ Free Blog Post Images: Where to Find Them, How to Use Them

✓ How To Create a Blog Post Image That Gets Noticed And Drives Traffic +Darren DeMatas 

✓  How to Create Original Blog Post Images: 8 Bloggers Who Do It Well [+SlideShare ] (+Dustin W. Stout, +Rebekah Radice, +Ryan Hanley, +Robert Ryan, +Adam Connell, +Fabulous Blogging, +Pauline Cabrera, +Darren DeMatas

✓ The Insider’s Guide to Proper Photo Usage +Peg Fitzpatrick  (particularly her interview with +Sara Hawkins)

✓ Creative Commons Licenses Explained In Plain English +Sara Hawkins 

✓ Online Image Terminology: Photos and Gifs and Memes, Oh My! +Dustin W. Stout 

✓  How to Create Social Media Graphics that POP +Rebekah Radice 

✓  Canva Tutorial: Create Amazing Images With Ease! [VIDEO TUTORIAL] from +Lisa Irby (ht +Adrienne Smith for bringing it to my attention)

Let me know if this post inspires you to start creating your own original images!

Also, your shares are always much appreciated.

#bloggingtips   #blogpostimages  
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Great stuff +Donna Feldman

Donna Feldman

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I've heard so many bloggers complaining about all the spam they're getting that I'm wondering if maybe this is the answer... what do you think?
Yes -- We've Removed Comments from Our Blog

Never thought you'd see this day, did you? Comments removed from the Copyblogger blog.

But that day is here.

Wasn't an easy decision. Some wringing of hands. Hard-nosed editorial debates.

But the blog commenting landscape shifted years ago, spam is worse than ever, and we simply wanted -- as writers -- to up our productivity.

 +Sonia Simone explains:

By the way, don't despair. You can still leave us comments on our social sites -- like here. 

So, let us know what you think about our decision ... and anything else that is on your mind. We'd love to hear from you. 
We're moving the conversation around our content elsewhere (most importantly, to your own blog), and see how that works ...
Have her in circles
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Donna Feldman

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This looks very cool, allows you to schedule things like drink water...
Timeful learns your schedule and builds in time to eat, sleep, study or work out.

Donna Feldman

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Are you confused by Facebook’s advertising options? Do you know when you should use boost posts vs. promoted posts? Understanding the similarities and differences between boost and promoted posts helps you make better budget decisions. In this article you’ll discover the differences between the boost post and promoted post options, and how to choose which is…

Donna Feldman

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Who me? Procrastinate my marketing activities? I'll pick up the phone and make my follow up calls just as soon as I'm done reading all these great marketing tips here on G+...
Procrastination can kill your business. Here's what you can do about it.

Donna Feldman

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21good tips on how to get more followers to your G+ business page.

Donna Feldman

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If you think your elderly target market isn't on Facebook you might want to read this new study... One-quarter of seniors use online social networks!
While the percentage of U.S. senior citizens (defined as those aged 65 and older) using Facebook and other social networks continues to increase, it still lags well behind the adoption rate of overall U.S. adults, according to the results of a new study from Pew Research Center.

Donna Feldman

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One  more reason why I should be spending more time here and less on Facebook...
Social discovery and sharing platform Shareaholic today released its first report examining engaged social referrals. Since many of us spend an egregious amount of time using social ...

Donna Feldman

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Great marketing tips, I especially like the 90-plan idea.
"Five big reasons why your marketing is keeping you poor!"

It’s a given, if you want to be in business you need to tell the world you exist. “Build a better mousetrap and the world will beat a path to your door” they said.

What they didn't tell you is that all these people need to know where your door is. And come to think of it, what sort of person needs a better mousetrap anyway?

Yes, of course, this is merely a metaphor and the point is valid. However, this is a good example of the common myth that marketing is simply about getting your name out there. Don’t fall into the trap. It will cost you dearly and worse that this, you could waste a great opportunity to really build a successful business.

So how do you get your marketing right? And what’s right for you may not be the same for the next company.

There are FIVE main reasons why most marketing fails. And let’s be frank here; most marketing does fail. In fact most companies are pouring money into marketing that gives them little or no return on investment.

1. There’s no actual plan to your marketing activity. Most marketing is actually the result of reactive pressures. Sales are down, you've just lost a big client, or a competitor looks likely to stealing your customers. Panic stations, we need to “do some marketing quickly”. You simply can’t expect to use marketing successfully if you’re just throwing stuff at the wall when the pressure is on. What you need is a plan. Even a basic plan will work.

And forget the 3-5 year plan, in fact forget the next 12 months. Just focus on what you need to be achieving over the next three months. Years ago my own mentor taught me the value of 90-day Plans, and boy was he right!

2. You've got no idea if your marketing spend is working (and that includes time and effort as well as budget). One of the biggest secrets in marketing is this; understand the figures then design your marketing to become a profit centre in your business, not an expensive ego trip.

Without knowing your figures you have no chance of succeeding. Marketing like this is little more than gambling and you’ll never know what works or even if you’re a winner. Learn how much profit there is in your product/service offer, then design a marketing approach that earns you more than you spend. This is a fundamental concept.

3. Your ‘value proposition’ isn't clear. OK, let’s avoid the jargon; the way you promote your offer needs to blow people’s socks off. The way you stack this up and explain what makes your product or service so good should leave people with one thought; “I’d have to be mad not to buy this, or at least find out more!”.

That may not be easy but this is your aim. The first rule of thumb is 'stacking up the value'. Never assume a would-be customer knows why your offer is so great. Spell it out in simple language and stop being so modest.

4. You talking to me?! One of the most common errors in marketing is expecting to be all things to all people. You can’t and you shouldn't be. People aren't interested in general stuff, they want information that’s relevant directly to them. So start to think much more about what you’re saying and to whom.

Don’t go for a one-size-fits-all approach in your marketing. Make me feel connected to you and your business for a reason that applies to me. If you can segment your customer base, look at your products and services and work out what makes it relevant, in different ways, to different types of customers.

5. It would be nice to do business, if you’re mildly interested. Far too often all the thought in marketing goes in to the front end, grabbing attention and getting people to sit up and listen. Then it falls off a cliff. People reading your adverts and promotions may well think “that was interesting, now, what are we having for dinner?”. With no clear call to action all the hard work you've put in at the front end just dissolves into the ether.

Be super clear about what a would-be customer needs to do next. If you want them to place an order, call, fill in a form, then tell them that. Don’t leave it for them to work it out. They won’t and your clicks will be little more than passing traffic. And all the effort in getting eyeballs to your adverts is little more than an academic exercise.

So, how do you avoid falling into these common errors?

Well, firstly stop and decide to take a serious look at your marketing. In fact this should probably be added to the list.

The real reason why most people can’t make marketing work is simply because they don’t actually do any. Or they do very little and consider it a distraction, a burden and a cost.

Then the next thing is answer, with total honesty, these questions, based on the five points above:

1. Am I working to plan? What percentage of my marketing activity (again, time AND budget) is driven by a pre-scripted plan and how much is simply reactive?

Are you buying marketing and expensive advertising because some highly skilled sales executive has convinced you it’s a good idea, or are you making informed decisions based on your own plan?

2. Do I really know my figures? How much is my Gross Profit Margin on each product/service? How much am I willing to spend to buy each new customer and how can I maximise the value of them by offering more?

3. Does my marketing message spell it out clearly? Is my offer clear, can people quickly understand what I’m inviting them to buy and why? Could I ask someone independent to give me honest feedback on this?

4. Who are my customers and what do I know about them? Am I selling the right thing to the right people and how do they know this? Can they immediately identify why my offer is relevant to them?

5. Is it totally obvious what a customer is supposed to do next? Have I explained clearly what the next step is and made it idiot-proof to take that step? Am I focused on getting conversions and am I truly making the most of every single enquiry?

If you are falling down on one or more of these points then I strongly recommend you look to address this quickly. Don’t try to sort everything out overnight. Perhaps use these five points as five simple steps to work through. And tick them off as you go.

Follow this advice and I absolutely guarantee you that you will be way ahead of 90% of other people in business. Remember, you don’t have to be perfect, you simply have to be in front of the rest!

If this has helped you understand where you marketing priorities are, or need to be, please give me a +1 - it's always good to know these posts make sense!

Now, get marketing!


PS. And if you want some help to answer these questions get in touch, I'll do my best to help you.


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