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Tim Masters
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Tim Masters commented on a post on Blogger.
Agree with that. The over-use of the word 'quality' is on a par with 'world-class', the phrase used to describe just about everything from England's footballers to Britain's railways and the NHS. The reality is that they're invariably anything but.

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Tim Masters commented on a post on Blogger.
Good article. But politicians are a strange breed and see the world through a different prism from the rest of us. Their advisors, I am sure, are telling them this stuff, but I'm willing to bet it falls on deaf ears.

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Tim Masters commented on a post on Blogger.
Couldn't agree more Andy. It never ceases to amaze me what some people are offended by. There was a similar outcry about the Marmite ad last year. If this kind of political correctness takes hold it will kill creativity stone dead.

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Tim Masters commented on a post on Blogger.
There certainly have been a number of IT 'glitches' affecting UK banks recently - NatWest especially. Any views on the underling causes?

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Tim Masters commented on a post on Blogger.
Andy; it's important to note that around £17 billion is spent each year in the UK on all forms of marketing and advertising. Approximately 4% of that converts to a positive recall and around 11% is recalled negatively. The rest goes noticed or is forgotten. That says everything don't you think?
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