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Eric T. Tung
Works at BMC Software
Attended The University of Texas at Austin
1,396 followers|39,347 views


Eric T. Tung

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Eric T. Tung

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BMC Track-It! IT Help Desk Software
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Eric T. Tung

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+Ellen DeGeneres told people people to tweet. Then Twitter broke. 
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Is Social Media Marketing At Risk?

+Social Media Explorer takes a look at six reasons why social media marketing may be at risk for failing. The six reasons listed are:

* The audience knows they are being marketed to
* No real conversations
* Not creating connections
* Not putting our audience first
* Not Listening
* Not measuring ROI

I agree with all but the ROI as measuring ROI in social is still not exact and can be compared to measuring the ROI of taking a phone call in store or shaking hands with someone in your office. As in social is just another part of doing business now the same way taking phone calls, answering e-mails and talking to customers in stores has been.

You can read the full article here:
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Eric T. Tung

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Join my friend +Mark Schaefer in about 30 mins. 
Are we suffering from Social Media Fatigue?
...and are businesses picking up on it?

+Mark Schaefer is a globally recognized educator, speaker, business consultant and author of The Tao of Twitter(2011), Return On Influence (2012), Born to Blog (2013) and his latest, Social Media Explained: Untangling the Most Misunderstood Business Trend.

Assuming the world doesn't need another social media book, Mark set himself a challenge:

"If I only had one hour to teach these executives in a way that could leave them feeling optimistic and confident about social media strategy, what would I say?"

What he delivered is a print version of the explanation of social media marketing he'd give ..."to executives who have the desire but not the time to become effective leaders in this dynamic and overwhelming field."

We'll be covering the issue of social media fatigue, why we seem stuck at social media 101 and what role "content" plays in all this.

The #GPlusLunchPanel  is thrilled to have Mark join us at our lunch table to share his thoughts on the challenges companies face with social media.

Hope you can join us.
Leave your comments and questions here before, during and after the show.

The show is (usually) a quick 30 minutes.
This is a Google+ Tips & Topics Community presentation.
If you're a subscriber to my weekly G+ Tips Newsletter but haven't joined our community yet, knock 3 times and tell them Ray sent you:  

This Hangout On Air is hosted by Ray Hiltz. The live video broadcast will begin soon.
Mark Schaefer: Why Are We Failing "Social"
Tue, March 18, 12:15 PM
Hangouts On Air

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Great post +Eric T. Tung! Yes, I use Buffer for scheduling too.

What are your thoughts on I realised a lot of users allow to auto-tweet without curating.

Out of curiosity, which accounts do you follow or biz/social media topics? 

Chat soon mate! 
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Eric T. Tung

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Hey friends - tweet your winning tech support stories with hashtag #ITforthewin  for a chance to win 1 of 20 pairs of Beats headphones. from my employer. Let me just say.. you've got a really good chance of winning right now :)
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Social Media Specialist
  • BMC Software
    Social Media Manager, 2012 - present
  • Quantum Mass Media
    Social Media Consultant, 2008 - present
  • Spark Energy
    Social Media Specialist, 2011 - 2012
  • GDF SUEZ Energy Resources NA
    Marketing Communications Associate, 2008 - 2011
  • Information Builders
    Business Development Specialist, 2007 - 2008
  • Newell Rubbermaid
    Key Accounts Representative, 2005 - 2006
  • Apple
    Specialist, 2007 - 2009
  • Dell
    Home Sales and Financing Specialist, 2003 - 2004
  • Applied Materials
    Intern, 2005 - 2005
  • Insperity
    Creative Marketing Writer, 2012 - 2012
Basic Information
Looking for
Friends, Networking
Other names
Social Media Jedi Master
Human. Dad. Husband. Social Media Specialist

Eric T. Tung (@EricTTung on twitter) is a Social Media Manager at BMC Software responsible for the BMC Control-M and BMC ITSM lines of business.

Formerly, Eric was Creative Marketing Writer for Insperity, creating marketing materials for the Performance Management and Organizational Planning groups. Previously, Eric was the Social Media Specialist at Spark Energy and was one of the foremost experts in social media for electricity and natural gas utilities and retailers. At Spark, Eric was responsible for creating and executing marketing strategies across 35 accounts to increase market and customer awareness in online social media channels.

Prior to Spark Energy, Eric was in charge of online communications and had initiated social media strategy at the North American division of world’s largest independent power producer, GDF SUEZ.

Eric has nearly 20,000 personal connections in his network, is one of the most followed people on Twitter in Houston. Eric attended the University of Texas at Austin and received his bachelor of Business Administration in Marketing, with a minor in MIS, and registering his facebook account in 2005 – back when facebook was only available to college students.

Bragging rights
Two kids. I love my job and my life.
  • The University of Texas at Austin
    Marketing, 2001 - 2005
  • Jersey Village High School
    Honors, 1997 - 2001
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