Bill Slawski
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Learn SEO directly from the search engines.
Learn SEO directly from the search engines.
37,770 followers
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Google has updated a 2003 patent that describes a ranking model based upon triples of data about searchers, queries and documents used to rank pages in search results.
Ranking Patent Based on Large Data Sets Updated - Go Fish Digital
gofishdigital.com
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I answered a question about using Video in SEO, and some others answered the same question.
8 Expert Tips to Optimize Your Video for SEO in 2019
lemonlight.com
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Sometimes Google may try to include distant places in geographical organic search results. A patent from them tries to fix that. https://gofishdigital.com/how-organic-distance-based-search-results-may-be-demoted/ … #GoogleMapResults #GoogleOrganicResults #SEO
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Looking forward to this coming out, so that I can add structured data to my FAQ page, and answer a few more questions on it.
Google to add FAQ, Q&A and How-To Verticals, which will probably be fueled by structured data
From #GoogleDanceSingapore SEO posted a slide from Google that displays mobile examples of "[new!] FAQ, Q&A and How-To Verticals":
https://twitter.com/akhil1594/status/1022393493761622016
There are, obviously, schema.org types directly relevant to each of these:
- FAQ: https://pending.schema.org/FAQPage
- Q&A: https://schema.org/QAPage
- How-To: https://schema.org/HowTo
For FAQs and Q&A its conceivable that Google will extract these from web content without reference to structured data, as they do currently with featured snippets (although, of course, structured data would provide publishers to provide more precise data to Google for use in these verticals).
However for the "How-To" example its difficult to see how Google could provide the specificity we see in this example without using structured data - at the call-out link I've mapped the elements in the example to the applicable HowTo properties.
So while one can't say for sure that Google will be adding new content types with structured data specifications to its library of search features, I think its highly likely.
#structureddata #howto #qa #faq #schemaorg #google
From #GoogleDanceSingapore SEO posted a slide from Google that displays mobile examples of "[new!] FAQ, Q&A and How-To Verticals":
https://twitter.com/akhil1594/status/1022393493761622016
There are, obviously, schema.org types directly relevant to each of these:
- FAQ: https://pending.schema.org/FAQPage
- Q&A: https://schema.org/QAPage
- How-To: https://schema.org/HowTo
For FAQs and Q&A its conceivable that Google will extract these from web content without reference to structured data, as they do currently with featured snippets (although, of course, structured data would provide publishers to provide more precise data to Google for use in these verticals).
However for the "How-To" example its difficult to see how Google could provide the specificity we see in this example without using structured data - at the call-out link I've mapped the elements in the example to the applicable HowTo properties.
So while one can't say for sure that Google will be adding new content types with structured data specifications to its library of search features, I think its highly likely.
#structureddata #howto #qa #faq #schemaorg #google
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I want to make blue crab crab cakes after watching this.
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Join us for a hangout about SEO and Search. If you have any questions about SEO, ask in the event thread, and we will try to answer during the hangout on air.
Bill and Ammon's Bogus Hangout is a weekly chat and discussion event. The main crew are #SEO and #marketing folks (of some note) but guests come from all sorts of jobs and interests and our discussions may meander onto all sorts of topics.
The norm for discussion shows is to carefully pick guests and topics. That's where this show is most Bogus. This is a casual chat between interesting people and whoever joins is welcomed. Serendipitous chaos is our USP.
Our habit is to simply throw out a few invitations to guests without much (if any) ado, often without asking them in advance, and simply seeing who is free to turn up.
https://www.youtube.com/watch?v=lLt2PO_AYo8
Regular crew:
+Bill Slawski- https://twitter.com/bill_slawski
+Ammon Johns- https://twitter.com/Ammon_Johns
+Terry Van Horne- https://twitter.com/terryvanhorne
+Doc Sheldon - https://twitter.com/DocSheldon
The norm for discussion shows is to carefully pick guests and topics. That's where this show is most Bogus. This is a casual chat between interesting people and whoever joins is welcomed. Serendipitous chaos is our USP.
Our habit is to simply throw out a few invitations to guests without much (if any) ado, often without asking them in advance, and simply seeing who is free to turn up.
https://www.youtube.com/watch?v=lLt2PO_AYo8
Regular crew:
+Bill Slawski- https://twitter.com/bill_slawski
+Ammon Johns- https://twitter.com/Ammon_Johns
+Terry Van Horne- https://twitter.com/terryvanhorne
+Doc Sheldon - https://twitter.com/DocSheldon
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Join us for a conversation about Search and SEO. If you have any questions about SEO, ask in the Google+ event thread, and we will try to answer those during the hangout on air.
Bill and Ammon's Bogus Hangout is a weekly chat and discussion event. The main crew are #SEO and #marketing folks (of some note) but guests come from all sorts of jobs and interests and our discussions may meander onto all sorts of topics.
The norm for discussion shows is to carefully pick guests and topics. That's where this show is most Bogus. This is a casual chat between interesting people and whoever joins is welcomed. Serendipitous chaos is our USP.
Our habit is to simply throw out a few invitations to guests without much (if any) ado, often without asking them in advance, and simply seeing who is free to turn up.
https://www.youtube.com/watch?v=F8ofg6v62u4
Regular crew:
+Bill Slawski- https://twitter.com/bill_slawski
+Ammon Johns- https://twitter.com/Ammon_Johns
+Terry Van Horne- https://twitter.com/terryvanhorne
+Doc Sheldon - https://twitter.com/DocSheldon
The norm for discussion shows is to carefully pick guests and topics. That's where this show is most Bogus. This is a casual chat between interesting people and whoever joins is welcomed. Serendipitous chaos is our USP.
Our habit is to simply throw out a few invitations to guests without much (if any) ado, often without asking them in advance, and simply seeing who is free to turn up.
https://www.youtube.com/watch?v=F8ofg6v62u4
Regular crew:
+Bill Slawski- https://twitter.com/bill_slawski
+Ammon Johns- https://twitter.com/Ammon_Johns
+Terry Van Horne- https://twitter.com/terryvanhorne
+Doc Sheldon - https://twitter.com/DocSheldon
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"She knows her stuff"
So says the host of Search Talk Live in introducing distinguished Community member +Martha van Berkel, and in this I concur. :)
Give it a listen, y'all!
#schemaorg #vanberkelworld
So says the host of Search Talk Live in introducing distinguished Community member +Martha van Berkel, and in this I concur. :)
Give it a listen, y'all!
#schemaorg #vanberkelworld
"She knows her stuff"
So says the host of Search Talk Live in introducing distinguished Community member +Martha van Berkel, and in this I concur. :)
Give it a listen, y'all!
#schemaorg #vanberkelworld
So says the host of Search Talk Live in introducing distinguished Community member +Martha van Berkel, and in this I concur. :)
Give it a listen, y'all!
#schemaorg #vanberkelworld
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Join us for a conversation about SEO and Search. If you have questions about SEO, ask in the event thread, and we will try to answer during the Hangout on Air.
Bill and Ammon's Bogus Hangout is a weekly chat and discussion event. The main crew are #SEO and #marketing folks (of some note) but guests come from all sorts of jobs and interests and our discussions may meander onto all sorts of topics.
The norm for discussion shows is to carefully pick guests and topics. That's where this show is most Bogus. This is a casual chat between interesting people and whoever joins is welcomed. Serendipitous chaos is our USP.
Our habit is to simply throw out a few invitations to guests without much (if any) ado, often without asking them in advance, and simply seeing who is free to turn up.
https://www.youtube.com/watch?v=tu1IWzjJA4k
Regular crew:
+Bill Slawski- https://twitter.com/bill_slawski
+Ammon Johns- https://twitter.com/Ammon_Johns
+Terry Van Horne- https://twitter.com/terryvanhorne
+Doc Sheldon - https://twitter.com/DocSheldon
The norm for discussion shows is to carefully pick guests and topics. That's where this show is most Bogus. This is a casual chat between interesting people and whoever joins is welcomed. Serendipitous chaos is our USP.
Our habit is to simply throw out a few invitations to guests without much (if any) ado, often without asking them in advance, and simply seeing who is free to turn up.
https://www.youtube.com/watch?v=tu1IWzjJA4k
Regular crew:
+Bill Slawski- https://twitter.com/bill_slawski
+Ammon Johns- https://twitter.com/Ammon_Johns
+Terry Van Horne- https://twitter.com/terryvanhorne
+Doc Sheldon - https://twitter.com/DocSheldon
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Enter a query, and Google may evaluate it against augmentation queries which may be taken from structured data and synthetic queries. )Structured Data may not boost rankings directly, but may lead to increased rankings.) http://www.seobythesea.com/2018/07/quality-scores-for-queries/ #LongClicks #ShortClicks #CTR #AugmentedQueries
SEO by the Sea
seobythesea.com
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