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Crimson Marketing
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Dimitrios explains how the data collected from Chargepoint drivers gives unique insights on their movement and consumption behavior that can be used for marketing systems.“We can see what drivers are doing…how long a driver spends at a store and … how a driver is changing (his/her shopping behavior)…. We have several big retail customers and we’ve proved this out, so it’s a very effective tool.”

#bigdata #datamarketing #podcast
Smart homes. Smart vehicles. Smart phones. Smart watches. These days everything is getting “smart.” But what does that really mean? How does that really impact our lives? How will “smart” in the future be different than the “smart” we know now? And what does that mean to marketing systems?
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“We’re able to predict this quarter’s revenue, next quarter’s revenue based on the span of 2 percentage points on a very consistent basis,” says Al. He explains the 14 channels of their lead generation machine and reveals the adopted marketing technology and internal predictive system that powers that extraordinary precision. Moreover, he shares how being “right over and over again” builds trust within the organization to allow his team the latitude it needs to implement its digital marketing solutions.

#leadgen #martech #digitalmarketing #podcast
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“We are 100% in this era of the do it yourself marketer,” says Nate, referring to digital marketing solutions like Optimizely, Unbounce, Shopify and Looker which allow non-technical marketers to implement sophisticated marketing campaigns without becoming data scientists or IT experts.

#digitalmarketing #marketingtips #podcast

http://hubs.ly/H01tmk80
Email marketing, proclaimed a dying tool by some, actually delivers the greatest ROI of any digital marketing solution, including social. This shows that new digital marketing solutions are supplementing, not subjugating ...
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Ann describes the inefficiency and frustration of toggling between various marketing technology applications for different parts of the marketing mix, and highlights the need for CMOs to have their own enterprise marketing ‘starship’ that coordinates the performance metrics from a half dozen or more different data sources, in real time. She offers her prioritization of the three key aspects of a good marketing information system.

#marketingtechnology #marketingmetrics #marketingdata #podcast

http://hubs.ly/H01sKFS0
If you are conducting complex marketing operations on the Enterprise level, you probably are using at least a half dozen different marketing technology (martech) applications to run your CRM, demand ...
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You should know better, Bloomingdale's.

#BADMarketing #marketinfail 
The latest marketing fail heard round the world… #BADMarketing email
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Likening push marketing tactics of old to a “one-two punch” of “banner ad plus landing page conversion”, Gilad says that pull marketing requires a third step—engagement. It is that engagement process (which may in fact be 5 or 10 or more engagements) that allows marketers to gain the trust necessary to convert browsers to buyers.

#contentmarketing #contentstrategy #podcast
Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, ...
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Crimson Marketing

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According to a Nielsen research survey of advertising mediums, text and banner ads on mobile devices are the least trusted form of advertising, while a brand’s website content is somewhat surprisingly number two on the list. Gilad discusses how to leverage your website to build trust with buyers, and shares a case study demonstrating how Pampers validates their website content for this consideration.

#mobilemarketing #contentmarketing #podcast
Today's buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market ...
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“There’s a time when data should lead, and there’s a time when data or research should follow,” says Mike, referring to the interplay between the surety of data influenced marketing and the innovation stimulated by creative marketing, “The left and right brains trade off here. There shouldn’t be a dominant one.” Mike walks us through some examples from Farmers own marketing system.

#bigdata #datamarketing #podcast 
Marketing systems have profoundly changed due to modern marketing technology (martech), which has finally opened a window to understanding consumer sentiment, and has lit a path to achieving marketing ROI. ...
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ShoreTel in the past had “many different dashboards,” but “none of them would correlate data,” says Mark. He reveals his plan for “choosing the tools we would bet our future on,” and cautions that “starting from zero is almost as scary as starting from data you don’t 100% trust.”

#bigdata #marketingtools #podcast

http://hubs.ly/H01t3Ry0
Having a poorly understood or designed digital demand generation program does not produce results. Getting it right, according to Mark Roberts, CMO of communication solutions provider ShoreTel, requires looking at ...
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Crimson Marketing

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Dimitrios explains how the data collected from Chargepoint drivers gives unique insights on their movement and consumption behavior that can be used for marketing systems.“We can see what drivers are doing…how long a driver spends at a store and … how a driver is changing (his/her shopping behavior)…. We have several big retail customers and we’ve proved this out, so it’s a very effective tool.”

#customerdata #datamarketing #podcast 
Smart homes. Smart vehicles. Smart phones. Smart watches. These days everything is getting “smart.” But what does that really mean? How does that really impact our lives? How will “smart” ...
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Using marketing technology “takes some of the subjectivity out of the argument,” says Scott, letting the data make the decision, instead of—for instance—the CEO’s personal opinion. “Make sure you’re measuring the right stuff,” though, the credit risk expert aptly warns.

#marketingtechnology #customerexperience #podcast
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Did you know 60% of buyers read marketing emails?

#emailmarketing #marketingautomation #infographic 
Producing a steady stream of leads is typically the top strategy for producing revenue for many organizations. Securing that steady stream of leads is not as easy as it sounds ...
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In their circles
326 people
Have them in circles
2,750 people
Karaeng Pattingalloang's profile photo
Krysten D'Angelo's profile photo
Jamie Kelsey's profile photo
FLYCAST MEDIA's profile photo
Luiz carlos SLV's profile photo
Даша Сайдахметова's profile photo
wanderson leocadio's profile photo
VaporAuthority.com's profile photo
Kirk Lau's profile photo
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We are experts in marketing technology.
Introduction

All of our people have marketing technology backgrounds. We help our clients market their technology, and get the most out of the marketing technology they use. Through our expertise and experience, we help our clients increase their revenues.

Check out our new book Revenue and the CMO - if you're a CMO, aspire to be one, or work with one, this book is for you!