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Crimson Marketing
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There are few things more annoying than receiving irrelevant content. When it comes to successful content marketing, it’s all about timing. If a buyer is just realizing that they have a problem, they will feel overwhelmed and put off by receiving an in-depth white paper on a technical product. Marketing technology that reveals the source of the lead allows you to granularly segment your database and tailor the content of your next communication.

http://hubs.ly/q0vdw0
If moving a prospect to a sale takes 10 steps, buyers are already on step seven before they even come in contact with your company.  That’s a serious game-changer for ...
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Tune in tomorrow to hear +Katy Keim share her expert insight on the digital and social transformation in technology and the channel.

Listen to past podcast episodes here - http://hubs.ly/q0lMm0

#digitalmarketing #smm #podcast
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“I like to see a man proud of the place in which he lives. I like to see a man live so that his place will be proud of him.”

#independenceday #quotes
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Having established the ability to innovate and experiment with third party developer products in a marketing technology stack, +Scott Brinker discusses why and how this approach will continue to accelerate in the next 5-10 years and how marketing organizations can integrate what works into their core technology marketing infrastructure. +ion interactive 

#marketingtechnology #technologymarketing #podcast
The technology marketing field continues to explode and evolve, with some experts estimating penetration well under 20%, despite thousands of marketing technology players in the field. Scott Brinker, CTO of ...
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Tune in tomorrow to hear +Scott Brinker of +ion interactive discuss why marketing apps are important for moving away from passive content.

Listen to past podcast episodes here - http://hub.am/1mR1GrS

#marketingtechnology #contentstrategy #podcast
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Shrikant addresses the question of how brands can begin building a mobile marketing solution strategy—including data collection from different silos, next generation CRM systems, and engagement across different devices, apps and usage scenarios.

http://hub.am/1mDBgtA
With more than 1.5 billion smartphones in use around the globe and content consumption on smartphones increasing at a breathtaking pace, opportunities are fast emerging for brands to engage buyers more ...
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Have them in circles
2,539 people
 
There are three distinct psychological factors that motivate customer community members to contribute. Katy names them in her podcast interview below and explains how CMOs can incorporate these motivators into their company’s social media strategy to build communities and increase engagement with buyers.

#socialmediamarketing #smm #podcast
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Jeff shares how converged data from a constellation of marketing channels is helping advertisers improve results and reduce conversion costs.

#marketinganalytics #bigdata #podcast
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The future of real time analytics lies in tracking the shopping experience. Social shopping is a bridge between online and offline shopping generated by the omni-channel experience. Omni-channel retailing is an integrated sales experience that mends the advantages of physical stores with the information experience of online shopping.

Check out all the expert insights +George Skaff shared with us below!

#socialcommerce #marketinganalytics #podcast
As marketing technology expands, marketers will find new trends crop up on how to optimize the buyer experience for their products and services. George Skaff shares his expert insight on why certain trends ...
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Whether buyers enter the sales funnel through paid or earned media, you must address the emotional benefits your product has to offer them. The emotional benefit your product offers a CMO may be different than the benefit to a VP of Operations or Sales. Christian provides examples of how to use marketing technology to determine the role and interests of a buyer and then how to lay “breadcrumbs” along a custom tailored “Buyer’s Journey” relevant to their individual buyer persona.

#marketingtechnology #technologymarketing #podcast
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Follow these three steps to avoid the challenges of big data and marketing intelligence hindering your marketing efforts and decision making:

1. Identify the marketing analytics approaches that work for you.
2. Integrate capabilities to generate marketing insights.
3. Put marketing analytics at the heart of your organization.

#marketinganalytics #marketingintelligence #marketingstrategy
Business leaders are armed with greater decision-making power since the development of marketing technology and analytics tools. Advanced marketing analytics “provide the ability to increase growth and marketing return on ...
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Find out the precise philosophy +Informatica Corporation uses to benchmark and influence the qualified pipeline yield obtained for every dollar of demand generation spend.

#demandgeneration #contentmarketing #podcast
One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. Another is that marketing is becoming more ...
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Have them in circles
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We are experts in marketing technology.
Introduction

All of our people have marketing technology backgrounds. We help our clients market their technology, and get the most out of the marketing technology they use. Through our expertise and experience, we help our clients increase their revenues.

Check out our new book Revenue and the CMO - if you're a CMO, aspire to be one, or work with one, this book is for you!