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Crimson Marketing
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Crimson Marketing

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Your goal is to improve your lead gen, brand awareness, and engagement. Your efforts do not have to be flawless. You should not feel discouraged that you have not exceeded your goals, as long as you see marked improvement in your results.

#b2bmarketing #leadgen #infographic 
B2B companies have recently had to confront an awkward truth. No longer is Sales driving the bus. Buyers are firmly in the driver’s seat with hands on the wheel and ...
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Crimson Marketing

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“I think we are still at the…early innings…of marketing analytics”, says Russ, “There’s some great packages out there and I think folks are still developing the automation and the analytics.” Then he tells us exactly which packages and people marketing analysts need to know about to stay on top of their game.

#marketingautomation #marketinganalytics #podcast
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Referring to the “Shiny Object Syndrome”created by the ease of pilot testing multiple and sometimes conflicting marketing technology products across a global company, Jackie delves into the power of a strong CIO-CMO partnership, a good martech roadmap and the importance of establishing protocols between the global, corporate and local marketing teams.

#marketingtechnology #martech #podcast
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Vittorio shares what MobileIron did to measure the right things and reveals how refocusing marketing objectives on G-5000 accounts using Scrum methodology is delivering 10 times the value. “Measuring the right things drives the right behavior because now I can go in front of the team always with the concept of ruthless prioritization.”

#marketingmetrics #agilemarketing #podcast
If you are the head of a marketing organization, you always have more tasks than time. Business is moving at a dizzying pace and urgent needs easily outstrip resources. So ...
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“Customer Sophistication Index,” a concept that Box uses to predict and influence the lifetime value of earned customers, takes into account the usage patterns of customers as well as their level of engagement with Box customer success agents. Whitney shares something of the formula Box uses to measure customer happiness and promote high renewal rates.

#predictivemarketing #customerexperience #podcast 
The volume and speed of marketing tactics and technologies that the modern marketer needs to stay on top of is pretty staggering. It can be a real challenge to keep ...
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Noting the importance of personalizing the buyer’s nurture path, Wayne maps out the 3 things that Microsoft does to personalize according to personas and the buyers procession along the nurture journey, offers a tip to turn anonymous visitors into known profiles and reveals how Microsoft achieves an impressive 48% open rate on nurture emails.

#targetmarketing #emailmarketing #podcast 
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Crimson Marketing

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Clearly working for the wrong coffee company. Maybe Peet's is hiring.

#BADMarketing #marketingfail #TGIF #LOL
Accidental #BADMarketing is still hilarious.  Image; Courtesy of DOSE email
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Marketing is home to a wealth of information on the buyer that could benefit Sales. If you're having a hard time getting buy-in from Sales, unearth some of the data you've collected on buyers and prove just how valuable that information really is.

#customerdata #marketingtips #infographic 
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Marketing should progressively score leads, measure conversion rates and measure the speed of conversion as opportunities move through the sales funnel. Armed with data like this, they can build a model that tells them what they need to achieve during every step of the buyers’ journey on the way to a sale.

#marketingROI #marketingrevenue #demandgeneration
Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay ...
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We can't stop laughing... seriously!

#BADMarketing #marketingfail #LOL #TGIF
Do you think this attracts customers or turns them away? #BADMarketing email
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When sales and marketing teams are in sync, companies are up to 67% better at closing deals!

#marketingtips #salestips #infographic 
  Everyone is talking about sales-marketing alignment, but why is it really that important? If alignment is missing, marketing is wasting their efforts to generate leads for sales: 79% of ...
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Plan campaigns for “dripping” instead of “blasting,” to respond in real-time to new insights and opportunities.

#predictiveanalytics #demandgen #markingtechnology 
  The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. They’re proactive marketers who can quickly zero in on who, where, when, why, ...
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In their circles
329 people
Have them in circles
2,875 people
Land Rover Northfield's profile photo
The New Indian Express's profile photo
Erdinç Koç's profile photo
Numerical Friends Group of Mark Zuckerberg, Facebook Founding- Chairman and CEO (NFG-MZ/FB-FCC)'s profile photo
CS Kiosban CS Kiosban's profile photo
Rahul Vyas's profile photo
damla “takipçi” ofis's profile photo
Jain Housing's profile photo
Анастасия Матвеева's profile photo
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We are experts in marketing technology.
Introduction

All of our people have marketing technology backgrounds. We help our clients market their technology, and get the most out of the marketing technology they use. Through our expertise and experience, we help our clients increase their revenues.

Check out our new book Revenue and the CMO - if you're a CMO, aspire to be one, or work with one, this book is for you!