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Crimson Marketing
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Digital video is capable of providing advertisers with metrics on when an ad was played, how much of it was viewed, whether or not someone clicked on it and even inferences about its “viewability.” Television follows the Nielsen ratings system. Robert discusses the inherent division between these two approaches as well as the problem of online fraud.

#digitalvideo #digitalmarketing #podcast
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Crimson Marketing

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Let's not forget what this holiday weekend is really about.

#BADMarketing #MemorialDayWeekend #MemorialDay
That awkward moment Heinz came across “happy” over dead servicemen and women… #BADMarketing. Source: Observer email
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Jacob shows how marketing technology can expand marketers’ understanding of buyers “from a few indicators to thousands of indicators,” and provides two real-world examples demonstrating what indicators may point to conversion propensity for your organization.

#marketingtechnology #buyerdata #podcast
While just a few years ago the idea of a “self-driving car” was laughable, today it is a comfortable reality. That’s the model that Jacob Shama, Co-founder and CEO of ...
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Thought leaders are perceived as being entrenched in the pains that exist in the market, and that’s not something you can fake. You’ve got to spend an ample amount of time getting to know your buyer’s pain points, by speaking with end users, reading relevant content, and attending industry events.

#contentmarketing #thoughtleadership #contentstrategy #infographic 
Let’s face it; buyers are unlikely to take you seriously unless you’re a big-name brand or they have heard about you from an independent source. Unless you are Google, Apple or you ...
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Tune in tomorrow to hear Susan Ganeshan, Clarabridge CMO, share stories about companies who have successfully taken buyer information they've learned and summarized through automation and made it actionable.

In the meantime, you can listen to other Moneyball for Marketing podcasts here - http://hubs.ly/y0P1510

#customerdata #marketingautomation #podcast 
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Keith discusses at length the most current developments in the B2B marketing technology world, including the preference for choosing marketing software providers who remain independent from the main media asset holders, the challenges and potential benefits of cross-screen and cross-media advertising integration and the application of aggregated consumer data in media buying and measurement.

#b2bmarketing #marketingtechnology #podcast
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Crimson Marketing

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Tune in tomorrow to hear Extreme Reach CMO, Robert Haskitt, share his insights on what causes concern for brands who are advertising when their ads are not being viewed.

In the meantime, you can listen to other Moneyball for Marketing podcasts here - http://hubs.ly/y0QCbm0

#advertising #digitalmarketing #podcast 
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It is now possible to query large data sets with specialized behavioral analytics software and extract insights on subjects once considered very ethereal or philosophical in nature. For instance, you can study the co-occurrence of multiple buyer behaviors from past purchases in order to determine what causality may exist. Leveraging large data sets of buyer behavior allows you to predict when, if and how buyers will purchase your products and services in the future.

#dataanalytics #buyerbehavior #infographic

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The data explosion over the past few years has spawned staggering statistics relating to the massive new volume of data being produced. We are collecting information via billions of connected ...
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Tune in tomorrow to hear Jacob Shama, CEO and Co-Founder of Mintigo, shares his insights on "full coverage," meaning how does B2B learn from what B2C is doing and gather even more information. Jacob shares his vision for this.

In the meantime, you can listen to other Moneyball for Marketing podcasts here - http://hubs.ly/y0PNkS0

#B2Bmarketing #bigdata #podcast
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Listening to customer perceptions offers benefits in the areas of retention, marketing messaging and even the product development roadmap. Susan shares real life stories from telecommunications, retail and consumer products that illustrate the specific methods and mechanisms leading companies are using to capture customer insights in real-time and how B2B marketing technology is shaping these brands’ products and marketing initiatives.

#customerexperience #marketingtechnology #podcast
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Marketers are being asked to embrace an entirely new pace of operations, new processes, new approaches to decision making. Digital marketing operations sits at the core of the capabilities companies need today. There are in particular three fundamental building blocks of marketing tech that are often overlooked: vetting, procurement, and governance. The enterprise environment can be complex, with multiple business groups, stakeholders, and existing platforms, and that can make decision making challenging. Companies need to focus on developing governance structures to guide the evaluation, selection, and management of marketing technology.

#marketingtechnology #digitalmarketing #marketingstrategy 
Scott Brinker, cofounder and CTO of ion interactive, and Jason Heller, global leader of McKinsey Digital Marketing Operations, explain that the most important changes businesses must make to take advantage of ...
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Is anyone else as creeped out by this as we are? #BADMarketing #marketingfail http://hubs.ly/y0N1lm0
  We do love seafood. We don’t love a seagull superimposed on this woman’s body. #BADMarketing Image: Courtesy of Webneel.com email
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In their circles
332 people
Have them in circles
2,855 people
Kumiko Kurosu's profile photo
Tomitrux ♥'s profile photo
Syiffa Shop's profile photo
sam mottram's profile photo
Land Rover Northfield's profile photo
Alex Maina's profile photo
Christina Deex's profile photo
kimberly barrena's profile photo
Jay Shah's profile photo
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We are experts in marketing technology.
Introduction

All of our people have marketing technology backgrounds. We help our clients market their technology, and get the most out of the marketing technology they use. Through our expertise and experience, we help our clients increase their revenues.

Check out our new book Revenue and the CMO - if you're a CMO, aspire to be one, or work with one, this book is for you!