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Crimson Marketing
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We are experts in marketing technology.
Introduction

All of our people have marketing technology backgrounds. We help our clients market their technology, and get the most out of the marketing technology they use. Through our expertise and experience, we help our clients increase their revenues.

Check out our new book Revenue and the CMO - if you're a CMO, aspire to be one, or work with one, this book is for you!

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There are four factors that have slowed the adoption of predictive analytics in the B2B marketing technology sector, says Jim, who goes on to name each of them. He also explains his own prediction that this technology will soon transform business en masse, as it moves down market, into the SMB sphere.

#predictiveanalytics #marketingtechnology #podcast 
In the past, determinations about the quality of sales leads were made rather arduously—often with sales reps going through lead lists manually in search of hunch-based indicators of conversion propensity. ...
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Isabelle reveals the three specific means used at Egnyte to perform predictive marketing analytics, issues one cautionary note to organizations new to predictive marketing intelligence and describes how SaaS companies in particular can use data to achieve ROI in real time.

#predictivemarketing #marketinganalytics #podcast
Data analysis is fast becoming one of the most important strategic tools in the marketer’s tool chest. Understanding the profiles and behaviors of your existing customers and anonymous potential buyers ...
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Is this an ad for condoms or something "50 Shades of Grey" related?

#BADMarketing #marketingfail #adfail
It says this is an ad for condoms but we’re not convinced. #BADMarketing Source: ADCR email
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CMOs should engage the VP of Sales to select specific, achievable targets on how Marketing can analyze data and contribute to social selling. Try areas of ‘low-hanging fruit’ where the benefits reaped will amplify buy-in from all corners of the office, and select pilot members with the right technical skills and open attitude.

#socialselling #bigdata #infographic 
The data explosion over the past few years has spawned staggering statistics relating to the massive new volume of data being produced. We are collecting information via billions of connected ...
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Whether retailers view mobile as an existential threat or as an opportunity, consumers expect shopping to be a highly personalized and seamlessly consistent omni-channel experience.

#omnichannel #mobilemarketing #infographic 
With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship ...
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86% of B2B buyers desire more visual and interactive content marketing.

#b2bmarketing #contentmarketing #infographic

It’s old news now that your buyers are educated on your products and services before ever speaking to a sales rep. Popular content research sources for B2B buyers are: whitepapers ...
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Have them in circles
2,876 people
Dastagiri D's profile photo
MasterRaja bola's profile photo
Suduang Itam's profile photo
Sergey Kabanov's profile photo
Aberto Bruce's profile photo
AHP Photography's profile photo
Jackie Bigford's profile photo
Online Marketing Services's profile photo
Carolyn McDaniel's profile photo

Crimson Marketing

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Before choosing marketing software as part of your marketing strategy ask yourself: "Do you have the resources to use the technology the right way?"

Technology does not always mean expensive. However, you need to make sure you have the resources to use the technology the right way. That does not only include financial resources but creative, installation, management, and operations. Do not cut corners; it will only cost you at the end.

#marketingtechnology #marketingsoftware #martech 
When choosing marketing software to tell their stories, marketers typically want to use technology in a way others have not tried before. But the question to really ask yourself when ...
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Did you know B2B marketers allocate approximately 26% of their total budget to content marketing?

#contentmarketing #b2bmarketing #infographic 
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“Buyer intent plays a big role [in buyer persona development], it helps us understand the perspective buyers have when choosing content. We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.” – Tonya Vinas, Senior Content Strategist at Content4Demand.

#b2bmarketing #customerdata #buyerdata 
Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result,  a vast majority (83%) of B2B marketers say that their buyer personas are ...
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Your web analytics, e-commerce results and social campaign data are helpful, but “really a siloed kind of view in a vacuum,” Brad says. He shares a cautionary tale of a major retailer whose “first party data centric approach” cost them dearly, and shares the two marketing technology needs that must be fulfilled to avoid a similar fate.

#datamarketing #marketingtechnology #podcast
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Make your content about your buyer. Who exactly is your buyer and where are they on the buyer’s journey? It’s not always about providing branded content. It’s about sharing information relevant to your buyer in places they’re looking for content (e.g. search, social media, events, thought leadership). Understand how your buyers like to consume content. Is it visual. audio, text, interactive? And then make your call to action compelling and clear.

#contentmarketing #contentstrategy #b2bmarketing
Content marketing has reached a pinnacle. Creating more content isn’t the answer anymore. We’ve now entered a world of content overload. IBM reports that 90% of the world’s data has been created in ...
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Metrics are directly related to a marketer’s accountability. Accountability encompasses making a commitment to a particular action, accepting responsibility for completing that action, and then disclosing how well you performed against your commitment. Accountability requires metrics and measurement.

#marketingmetrics #marketinganalytics 
Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. This is wrong, because they are not the same.  Metrics are standards of measurement: ...
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