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Crimson Marketing
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We are experts in marketing technology.
Introduction

All of our people have marketing technology backgrounds. We help our clients market their technology, and get the most out of the marketing technology they use. Through our expertise and experience, we help our clients increase their revenues.

Check out our new book Revenue and the CMO - if you're a CMO, aspire to be one, or work with one, this book is for you!

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It’s surprising that in many large organizations, the Marketing team overseeing demand generation isn’t involved much with the Sales team. We have seen many marketing teams focus on delivering MQLs, and stop there. While they may recognize that the Sales team is the ultimate recipient of their efforts, Marketing rarely takes the initiative to bring the two teams together to collaborate.

#demandgen #demandgeneration #marketingstrategy

http://hubs.ly/y0YgV20
While many demand generation experts focus on things like targeting the right audience and developing an appropriate offer for that audience, this is only part of the equation for what’s ...
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When you’re choosing martech, keep web experience data in mind. Regardless of the web analytics platform you use, it’s easy to track buyer behavior and use this to drive your marketing campaigns.

#marketingtechnology #webanalytics #infographic 
Happy with your last purchase, you visit a brand’s website intending on buying more of their products. Their website loads and you’re immediately greeted with a pop-up advertising the exact ...
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Digital video is capable of providing advertisers with metrics on when an ad was played, how much of it was viewed, whether or not someone clicked on it and even inferences about its “viewability.” Television follows the Nielsen ratings system. Robert discusses the inherent division between these two approaches as well as the problem of online fraud.

#digital #videomarketing #podcast 
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The new paradigm of marketing technology is actually “b2p (business to person) marketing.” Immigration into one holistic class of data that combines buyer information as a professional purchaser, consumer and individual is driving the “right message, right channel, right time” ethos in b2b marketing technology.

#marketingtechnology #b2bmarketing #customerdata #podcast
While just a few years ago the idea of a “self-driving car” was laughable, today it is a comfortable reality. That’s the model that Jacob Shama, Co-founder and CEO of ...
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Well that's unfortunate for Bradford...

#TGIF #BADMarketing #marketinfail
We wonder if Brad received a lot of calls… #BADMarketing.  Image: Courtesy of unbounce email
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60% of B2B content marketers saw effectiveness improve from documented alignment with buyer personas. Have you had a similar experience?

#contentmarketing #B2Bmarketing #marketingtechnology

How efficient is your B2B content marketing strategy? Seriously – take the time to ask yourself this and really think about. Here’s why: “April 2015 research by Gleanster in association ...
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In their circles
331 people
Have them in circles
2,849 people
Ricardo Dias's profile photo
Suduang Itam's profile photo
Alex Kids (KoreaMan)'s profile photo
Anita Prillianti's profile photo
BahGum's profile photo
Анастасия Матвеева's profile photo
Wira Hadi's profile photo
Jeff Smith's profile photo
Dastagiri D's profile photo

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Buyer personas are the first step to any effective content strategy. Personas are what will help you determine how to tailor content to your buyers.  Customer data should be gathered ...
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Did you know up to 70% of content is wasted each day and never repurposed again? Do think you're wasting your content?

#contentmarketing #contentstrategy #b2bmarketing 
Did you know that 42% of B2B marketers publish new content multiple times per week? For some of you, that means new content daily. Many marketers “have fallen into this cycle ...
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Referring to the “Shiny Object Syndrome”created by the ease of pilot testing multiple and sometimes conflicting marketing technology products across a global company, Jackie delves into the power of a strong CIO-CMO partnership, a good martech roadmap and the importance of establishing protocols between the global, corporate and local marketing teams.

#marketingtechnology #marketingstrategy #podcast
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Tune in tomorrow to hear Jackie Yeaney, EVP of Marketing and Strategy at Red Hat, share her expert insight on the importance of account-based marketing and how she layers it with thought leadership.

In the meantime, you can listen to other Moneyball for Marketing podcasts here - http://hubs.ly/y0Ww9V0

#thoughtleadership #targetmarketing #podcast 
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Thought leaders are perceived as being entrenched in the pains that exist in the market, and that’s not something you can fake. You’ve got to spend an ample amount of time getting to know your buyer’s pain points, by speaking with end users, reading relevant content, and attending industry events.

#thoughtleadership #contentmarketing #marketingstrategy
Let’s face it; buyers are unlikely to take you seriously unless you’re a big-name brand or they have heard about you from an independent source. Unless you are Google, Apple or you ...
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Whitney shares examples from Box’s marketing funnel on how a trusting relationship can be developed by providing high value content that may begin to incorporate your brand messaging—such as a white paper, webinar or video with an industry expert—before finally asking permission for a sales rep to reach out. It’s all about the timing, says Whitney—“Ask for that at the right point in time after (you’ve) built some trust and engagement, not too soon, but not so far down the funnel that you’ve…lost the opportunity.”

#contentmarketing #salestips #podcast
The volume and speed of marketing tactics and technologies that the modern marketer needs to stay on top of is pretty staggering. It can be a real challenge to keep ...
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