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Crimson Marketing
2,691 followers -
We are experts in marketing technology.
We are experts in marketing technology.

2,691 followers
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Dimitrios explains how the data collected from Chargepoint drivers gives unique insights on their movement and consumption behavior that can be used for marketing systems.“We can see what drivers are doing…how long a driver spends at a store and … how a driver is changing (his/her shopping behavior)…. We have several big retail customers and we’ve proved this out, so it’s a very effective tool.”

#bigdata #datamarketing #podcast

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According to a Nielsen research survey of advertising mediums, text and banner ads on mobile devices are the least trusted form of advertising, while a brand’s website content is somewhat surprisingly number two on the list. Gilad discusses how to leverage your website to build trust with buyers, and shares a case study demonstrating how Pampers validates their website content for this consideration.

#mobilemarketing #contentmarketing #podcast

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“We’re able to predict this quarter’s revenue, next quarter’s revenue based on the span of 2 percentage points on a very consistent basis,” says Al. He explains the 14 channels of their lead generation machine and reveals the adopted marketing technology and internal predictive system that powers that extraordinary precision. Moreover, he shares how being “right over and over again” builds trust within the organization to allow his team the latitude it needs to implement its digital marketing solutions.

#leadgen #martech #digitalmarketing #podcast

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“There’s a time when data should lead, and there’s a time when data or research should follow,” says Mike, referring to the interplay between the surety of data influenced marketing and the innovation stimulated by creative marketing, “The left and right brains trade off here. There shouldn’t be a dominant one.” Mike walks us through some examples from Farmers own marketing system.

#bigdata #datamarketing #podcast 

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“We are 100% in this era of the do it yourself marketer,” says Nate, referring to digital marketing solutions like Optimizely, Unbounce, Shopify and Looker which allow non-technical marketers to implement sophisticated marketing campaigns without becoming data scientists or IT experts.

#digitalmarketing #marketingtips #podcast

http://hubs.ly/H01tmk80

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ShoreTel in the past had “many different dashboards,” but “none of them would correlate data,” says Mark. He reveals his plan for “choosing the tools we would bet our future on,” and cautions that “starting from zero is almost as scary as starting from data you don’t 100% trust.”

#bigdata #marketingtools #podcast

http://hubs.ly/H01t3Ry0

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Ann describes the inefficiency and frustration of toggling between various marketing technology applications for different parts of the marketing mix, and highlights the need for CMOs to have their own enterprise marketing ‘starship’ that coordinates the performance metrics from a half dozen or more different data sources, in real time. She offers her prioritization of the three key aspects of a good marketing information system.

#marketingtechnology #marketingmetrics #marketingdata #podcast

http://hubs.ly/H01sKFS0

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Dimitrios explains how the data collected from Chargepoint drivers gives unique insights on their movement and consumption behavior that can be used for marketing systems.“We can see what drivers are doing…how long a driver spends at a store and … how a driver is changing (his/her shopping behavior)…. We have several big retail customers and we’ve proved this out, so it’s a very effective tool.”

#customerdata #datamarketing #podcast 

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You should know better, Bloomingdale's.

#BADMarketing #marketinfail 

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Using marketing technology “takes some of the subjectivity out of the argument,” says Scott, letting the data make the decision, instead of—for instance—the CEO’s personal opinion. “Make sure you’re measuring the right stuff,” though, the credit risk expert aptly warns.

#marketingtechnology #customerexperience #podcast
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