is the author of 18 books that have been bestsellers around the world and have been translated into more than 37 languages. Permission Marketing
was a New York Times bestseller, Unleashing the Ideavirus
is the most popular ebook ever published (thought that's probably not true any more, it was true then), and Purple Cow
is the bestselling marketing book of the decade. His latest book is called What To Do When It's Your Turn.
His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.
Seth’s classic book, Meatball Sundae
, is about the intersection of traditional organizations and the new marketing. Tribes
, was published in 2008 and instantly became a New York Times bestseller. It redefines what it means to be a marketer today--it turns out that leading a movement is the most effective way to spread your ideas.Tribes
was named as business book of the year for 2008.
His most popular book is called Linchpin
. It was a #1 Wall Street Journal bestseller and recently made the funky New York Times Bestseller list.
Since then, he's published Poke the Box
and We Are All Weird
. But start with the blog. It's cheaper.