- Isobar AustraliaExecutive Planning Director, 2010 - present
- Isobar AustraliaSenior Digital Planner, 2009 - 2010
- FNUKYStrategy Director, 2006 - 2009
- Friendly Business SolutionsCEO, 2003 - 2006
- AdSchoolDigital Strategy Head Lecturer, 2010 - 2011
I'm lucky enough to lead the strategy team at one of the best creative agencies in Australia, Isobar. I work on key clients and oversee all strategy work nationally. We have the largest digital strategy team in the country. The team is made up of planners, consumer analysts, data analysts & community managers.
We do broad digital brand strategy & campaign planning through to comprehensive email, search & social media research, strategy and management. We are developing the process and methodology from the ground up which means weâre able to craft quality thinking that's 100% made for the current digital world. Itâs not all roses though, as most of what we're doing is new for the industry.
Since I've been at Visual Jazz Isobar we've worked on some of Australia's best brands like Holden, David Jones, Target, K-Mart, LendLease (Delfin), Medibank, Jetstar & Coles. We've spent most of our time working on strategy & insights around social, mobile, large websites, campaigns & digital media, search, digital content.
Outside of work I've been involved in a couple of business ventures, like Melbourne Bar Guide, Know Ballyhoo, Rotary, Love Digital, a founder of Social Media Club Melbourne (#smcmelb @smcmelb) and more recently the head lecturer for AdSchool's Digital Strategy course.
- Blackwood Highschool
Four Ways to Turn Customer Frowns Upside Down via Social Media
Social media has given consumers a powerful medium to voice complaints and vent frustrations, Yeoh explores if there\'s a way for brands to
B&T Agency Of The Year 2011 - The Brew by Visual Jazz
B&T Agency Of The Year 2011
Cheap Flights Australia | Cheap International and Domestic Airfares | Je...
Cheap flights from Australia, New Zealand, Asia and more. Book a domestic or international flight now, browse holiday packages, make your ho
The modern tech buzzwords and what they actually mean - The Brew by Visu...
The modern tech buzzwords and what they actually mean
Visual Jazz tops AdNews Digital Rankings - The Brew by Visual Jazz
Visual Jazz tops AdNews Digital Rankings
Creative Compilation Melbourne - The Brew by Visual Jazz
Creative Compilation Melbourne
VJ launch Australia’s first music streaming service, JB Hi-Fi NOW - The ...
VJ launch Australia's first music streaming service, JB Hi-Fi NOW
VJ Code Innovation Contest - The Brew by Visual Jazz
One of the drawbacks (along with all the clearly positive sides) about a company being busy is that you can easily forget about how importan