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Intensity of Facebook use predicted by brain's response to positive social feedback
Nucleus accumbens response to gains in reputation for the self relative to gains for others predicts social media use
Our reputation is important to us; we’ve experienced natural selection to care about our reputation. Recently, the neural processing of gains in reputation (positive social feedback concerning one’s character) has been shown to occur in the human ventral striatum. It is still unclear, however, how individual differences in the processing of gains in reputation may lead to individual differences in real-world behavior. For example, in the real-wor...
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