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Thorsten Funke
insta: thor.funk / linkedin: /thorsten-funke/
insta: thor.funk / linkedin: /thorsten-funke/
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Was genau passiert im Juli, wenn das Speed Update für die mobile Suche kommt? +Barry Schwartz hat +Google gefragt. Hier die Antworten! #SEO #Webmaster
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#Google #Pagespeed Update arrives in July 2018, via @JohnMu
Big news -> We knew this was coming. The "Speed Update" arrives in July 2018 -> Google announces that it will use page speed in mobile search ranking. But... "Will only affect pages that deliver the slowest experience to users & will only affect a small % of queries" via +Google Webmasters

And more -> "The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content."

Seems like page speed will continue to be a lightweight ranking factor.
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#SEO is dead?
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If HAL was #Alexa...
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Structured Data in die Seiten einbauen statt per Data Highlighter in der #Google Search Console auszeichnen. Data Highlighter muss für Mobile Index neu trainiert werden. +John Mueller​ im +Google​ Webmaster Hangout. #SEO
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The "trailing-slash or not" question comes up from time to time, so I thought I'd write something short up.
tl;dr: the slash after a hostname or domain name is irrelevant, you can use it or not when referring to the URL, it ends up being the same thing. However, a slash anywhere else is a significant part of the URL and will change the URL if it's there or not. This is not SEO-specific, but just how websites work :).

The first part comes from https://www.w3.org/Protocols/rfc2616/rfc2616-sec5.html#sec5.1 , where every request you make to a server must contain a URI, and if you're asking for the homepage, that would be "/". You can try this out with "telnet" if you want to feel like a hacker (they're just normal requests, nothing hacker'y about them :-)): https://docs.google.com/document/d/1P4xnu5xEA7qtQGQRImoUkg1RA0ftTMR8x9pKov-5mE4/view

The second part is essentially a question of asking for a subdirectory or file. Many servers automatically redirect there, which makes it look like the same thing, but you can easily see it by asking for a file with an unnecessary slash, eg. https://www.google.com/humans.txt vs https://www.google.com/humans.txt/ .

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