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David Melamed
470 followers -
Feeding Hungry Businesses
Feeding Hungry Businesses

470 followers
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Does anyone have experience building a data layer for universal analytics on the backend of an OSCommerce site, where the webmaster manually creates the order, but it gets passed into analytics with all the custom metrics, etc... ?

We are ideally trying to tie phone call sales back to clicks in universal analytics (i.e customer clicks on an ad, calls to make the order, the salesrep manually enters order into backend, ***we want to tie that sales data to that user/session)

Is there a solution for doing this?

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Advertisers Beware: you are probably making mistakes with your data you never realized according to the CIA.
TL;DR this old CIA intelligence manual shows how the problem is not that we dont have enough data, but that we are blind to the facts even when they are right in front of us.



http://www.davidmelamed.com/2014/12/05/internet-marketers-cia-hedge-funds-business/

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It's time to kill off social media marketing. Most of you will probably disagree with me, but I think its time companies stopped trying to market on social media and instead focused  on creating experiences that naturally compel users to refer their friends via social media.
No more candy crush invites or like to win contests... it's time to take back our communication channel.

Listen up brands... don't call us, we'll call you!

Here's my much longer rant blog post that I just summarized above. http://www.davidmelamed.com/2014/08/04/time-kill-social-media-marketing/

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It's time to kill off social media marketing. Most of you will probably disagree with me, but I think its time companies stopped trying to market on social media and instead focused  on creating experiences that naturally compel users to refer their friends via social media.
No more candy crush invites or like to win contests... it's time to take back our communication channel.

Listen up brands... don't call us, we'll call you!

Here's my much longer rant blog post that I just summarized above. http://www.davidmelamed.com/2014/08/04/time-kill-social-media-marketing/

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I turned a blogpost into 4 other pieces of content, reaching a much broader audience.

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Here's how I used Ad Parameters to boost my CTR by close to 75%
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