Profile cover photo
Profile photo
Strategic America
48 followers -
Finding a better way, always.
Finding a better way, always.

48 followers
About
Posts

Post has attachment
In April, the PPC Hero Conference brought leading professionals from around the world together in Austin, Texas, to learn the latest in top trends, tactics and strategies in the PPC world. PPC (pay-per-click internet advertising) is constantly changing, creating the opportunity for attendees to gain new insights into cutting-edge technologies.

Some of the common themes throughout the conference included tips on how to personalize your marketing to your audience, voice search and its implications on the market, and, of course, ways to maximize your PPC efforts.

One theme, however, stood out as one of the conference’s top takeaways: Be a storyteller for your audience.
Add a comment...

Post has attachment
Clients want an agency that shares their business philosophies and brings a culture they can aspire to, feeling included in the “agency process.” That process might mean different things to both clients and agencies, but at the core is a personal and collaborative connection that continues growing though client retention best practices.
Add a comment...

Post has attachment
Measurement is growing exponentially in importance for marketing, advertising and PR professionals using the PESO Model, and with good reason. Measuring our work helps show our clients how our strategies and campaigns are doing and what can be improved in the future, and it holds us accountable to our goals and objectives.
Add a comment...

Post has attachment
Creating branded video gives your company a chance to deliver more than just a message about a product. We live in the era of discovering the next binge-worthy show, so why can’t brands get involved too?
Add a comment...

Post has attachment
Resistance is futile. You will be assimilated.

Star Trek fans will immediate recognize the words of the ominous Borg from movies and TV.

But marketers and public relations specialists dealing with digital content might confuse this unstoppable, inscrutable and all-consuming force for the world of social media and its increasingly powerful weapon—video content.
Add a comment...

Post has attachment
“Big data” is everywhere. More and more data is available to companies every day, and with it an increasing demand for new progress in attribution and insight.
Add a comment...

Post has attachment
Add a comment...

Post has attachment

Post has attachment

Post has attachment
Wait while more posts are being loaded