- The Success Doctor, Inc.CEO, Copywriter, 1997 - present
- Licorice Group, LLCCEO, Copywriter, Marketing Strategist, 2008 - present
The world's largest photo service just made its pictures free to use
If you go to the Getty Images website, you'll see millions of images, all watermarked. There's more than a hundred years of photography here
7 copywriting sins that strangle sales | Ask Drayton
If you don't know much about copywriting, here are seven powerful reasons to start finding out before it's too late. A friend who trains peo
Deadly Issues That No One Ever Told You About Sitting
Many people believe that one of the safest position you can have is to sit down in a good chair. This post will totally change their opinion
I'm Busting a Move (Again!) - The Michel Fortin Blog
I need your help. It's only 52 days away! In support of my wife, Sylvie Fortin, and her ongoing battle, I am very excited to tell you that I
How to Boost Your Metabolism to Unbelievable Levels
No gimmicky spicy foods here, only proven ways to boost your metabolism. Incorporate every idea and you will realize the true potential of y
Family is the most important thing in the world. - Princess Diana at Lif...
Family is the most important thing in the world. - Princess Diana at Lifehack Quotes
Tip #12: Does Your Copy Have a "Tell"? - The Michel Fortin Blog
I took a professional speaking course where the instructor told us of a specific tactic I later realized I often used in copywriting. He cal
Wordtracker Scout keyword research toolbar from Wordtracker
Find useful keywords from any web page with the Wordtracker Scout toolbar extension made for Keyword Research. Download for free today!
Tip #11: How to Turn Vanity Into Value - The Michel Fortin Blog
With every claim you make in your copy, you need to back it up. "We're #1," "rated top in the industry," or "highest quality" appear spuriou
What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy
Check out these six traits of quality copywriting to figure out how you can better your own marketing copy.
Essential Copywriting Tips for the 3 Most Important Pages on Your Website
These copywriting tips can help marketers make sure they're fully optimizing their homepage, landing pages, and "about" page.
10 Things To Stop Caring About If You Want To Be Happier
Being carefree is possible by learning what to care less about. Here are ten tips to being more carefree and happier.
Tip #10: Top 10 Reasons Why Lists Work - The Michel Fortin Blog
People like numbers and really love lists, especially bulleted lists. Numbers promise bite-sized, easier-to-digest chunks of information. Li
Tip #9: Convert Testimonials Into Case Studies - The Michel Fortin Blog
Testimonials are important in copywriting. Problem is, they're so overused and sugar-coated that they seem as if they're made up by a market
Tip #8: Reduce Friction and Fear - The Michel Fortin Blog
When people are asked to do something, especially if it means to give up something else (like their attention, email, or money), there will
Tip #7: Turn Subheads Into Headlines - The Michel Fortin Blog
Often, we try too hard to be creative or clever with our headlines that we ignore better ones that are quite often right under our noses. If
Tip #6: Prevent Snowblindness With Whitespace - The Michel Fortin Blog
When writing physical letters or books, it's common to write long paragraphs. But online, where content is buttressed by a plethora of distr
Tip #5: Shock, Awe, and... Soothe? - The Michel Fortin Blog
One of my favorite headline tactics is to connote something shocking, weird, confusing, odd, outrageous, or interesting. And then to explain