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Matt Hamilton
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157 followers
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You can get free ad impressions through better creative design. 3 tips to try:

Frequency is a key element of campaign design, especially in retargeting efforts. Multiple touches usually do better than one-off messages. But additional impressions will increase the rate of spend too. It’s a balancing act to find an efficient rate of…

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Add flesh to personas with cookies - new marketing post

User personas are great tools for focusing messaging and keeping your users’ motivations at the forefront when developing content and products. A classic way of displaying a user persona internally is through a visual poster that can be hung on a wall. To…

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Mojo tips for the new year

January can be tough for a lot of reasons. Daylight hours are short and the weather is often gray. The excitement of Christmas and the new year are over and settling back into daily responsibilities can be daunting. I wanted to share a suggestion for…

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When it comes to competitive analysis, it’s relatively easy to see what happening out there but a lot harder to know what to do about it. Skipping the hard part can lead to limited benefits or outright bad decision making. Here are some examples of the…

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When it comes to interactions with brands, consumer expectations continue to climb. Users want to be treated as individuals, especially younger audiences that grew up immersed in digital media. This has been driving the trend in marketing toward…

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In our culture we all face an onslaught of demands for our attention. As a coping mechanism, we all have ways of sorting information whether it’s a formal system or not. Marketing that offers context for how a message should be filed stands a better…

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I came across a tactic worth testing and thought I’d share. For content marketers utilizing Pinterest, this simple tip could help boost click through rate from Pins and referral traffic to your site. For brands showing their products in action in a…

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With digital communication tools everywhere, there has never been more data available to marketers about users. It seems like we shouldn’t have a problem building rich profiles of user behaviors, interests and motivators. But the chance to create deep…

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We live in a consumer society and we all have our wants. Until recently, most people have kept their material desires to themselves for the most part. Going around talking about all the things we wish we had has been considered tacky, makes us look…

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There are so many ways for brands to use Pinterest, I put together a summary of pin types and what they’re good for. #1 Title Pin Title pins represent content that’s hosted elsewhere. Good ones use eye catching visuals and text that’s readable in its…
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