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Kurt Wilson
Internet Veteran and Entrepreneur
Internet Veteran and Entrepreneur


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The Top 10 Most Recognized Marketing Tech Brands

Google topped the list of companies that have unaided brand-name recognition. A little more than 51 percent of all respondents mentioned Google or its brands (such as DoubleClick, AdMob, Wildfire and others).

Moz (26 percent) and HubSpot (25 percent) were the only two other companies to be named by more than 20 percent of those who took the survey. Moz, which was called SEOmoz until a name change in May 2013, seems to have succeeded in communicating its new name across the industry. Of those who named the company in our survey, more than 85 percent correctly used the “Moz” name.
Here’s a look at the full top 10 companies in our marketing technology company name recognition survey:

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Richard Branson on Growing Your Business by Building a Community
When you're launching a startup, one of your first tasks is to identify potential customers and learn about their needs.

This may seem very different from the goals I have described in previous columns about defining your business's greater purpose and helping to tackle some of the big problems our society faces today, but in fact they are related. Getting involved in volunteer efforts may help you to find customers and grow a business with deep roots in the community, which may be integral to its long-term success.

When my friends and I were starting up Virgin Records in the early 1970s, we backed a student advisory center in London close to our headquarters, which provided guidance for young people on everything from dealing with depression to getting a job. This may not have led directly to record sales, but our work there did help us to keep in touch with our audience's concerns and the problems they faced at a time when the culture was changing very quickly.
Over the years, businesses in the Virgin Group have taken part in a number of local projects, though ''local'' now means close to our offices, stores and other locations around the world. Experience has taught us that during our Virgin Records days, we might also have looked at lending some of our equipment, manpower and other resources to local school music programs and other music-focused community groups

What ideas can you think of for your business? Are there groups in your community in need of support, perhaps in terms of mentorship or equipment? Are there skills you could offer to teach? How would your team like to get involved? Just a few hours a month can make a big difference in people's lives and help with your company's development.

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Repost if you mentally say WED-NES-DAY when you write WEDNESDAY !

• The best digital marketing strategy includes both SEO and social media. They are not alternatives
• SEO has changed. It is no longer just about links and keywords, but strong content and web design
• Social media has a key role in winning customer trust and recommendations, which plays a strong part in purchase decisions
• Effective marketing to mobile users is critical, and means a mobile site as well as exploring the potential of apps and location-based marketing
• Although the Google+ social media site cannot compete with Facebook, it is important because of its influence in search ranking

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In-app mobile ad spend will reach almost $17 billion by 2018, up from $3.5 billion last year, a new report from Juniper Research has found.
According to the report, growth will be driven by several key factors including improved targeting capabilities, as well as a trend for more effective interactive rich media ads to be deployed in preference to traditional static display advertising.
Tablets close the ad-spend gap on smartphones

The report – Mobile Advertising: In-App, Mobile Internet & Messaging Strategies 2013-2018 – argued that while smartphones currently account for approximately 70% of in-app ad spend, the growth in tablet users and usage would propel greater medium-term spend.
It observed that tablet in-app ad spend would be further fuelled by the fact that CPMs (cost per 1,000 impressions) are significantly higher than those for smartphones, particularly for rich media ads, which also have higher CPMs than static display ads. By 2018, the tablet-smartphone ad-spend split will be almost 50/50. 

>See also: Mobile drove all of Facebook's ad revenue growth in its latest quarter
Location, location, location

The report also observed that although app downloads will increase exponentially to 2018, the majority of in-app advertising expenditure is likely to be spent on advertising with social mobile giants such as Facebook and Twitter. 

Nevertheless, report author Sian Rowlands remained optimistic about the opportunities for smaller developers.
‘As the mobile advertising industry matures, more sophisticated advertising solutions are being installed by leading players with a clear trend towards utilising location-based advertising to drive greater relevance,’ he said.
‘These new technologies and formats will benefit stakeholders across the mobile advertising value network.’

Other key findings from the report include the prediction that global mobile ad spend will surpass $39 billion in 2018, up from $13 billion in 2013, and rich media ad spend will surpass display ad spend in apps by 2018 as more engaging ad formats see huge uptake.

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How to Integrate Social Media Content in Your Email Marketing

Email marketing is not dead. True, social media is email’s sexy younger sibling and has been getting more attention lately, but email offers distinct benefits over social media content that you’d be mistaken to overlook.
Still, you shouldn’t abandon email or using social/email together to create powerful marketing synergy.
We think we can offer you some valuable information and tips on how to use social and email together.
Why You Still Need Email Marketing
With email, you have less competition for the attention of a user. Your social content, on the other hand, is always surrounded by competing content. Email also provides greater certainty that your content will reach the majority of your audience. Content posted on Facebook reaches only some of your followers, but email broadcasts reach your entire list. And with email marketing, you don’t have to worry about policy changes and arbitrary interpretations, like those of social networks, because email rules and regulations rarely change.
Related: What is the 4P Marketing Matrix?
When you combine the reliability of email with the unpredictably explosive and viral power of social media, things get exciting. You can introduce your email subscribers to potentially viral content, or transform enthusiastic social followers to loyal email subscribers. Here are the five things to do to help make that happen.
1. Announce social contests or discounts via email.
Contests and incentives can effectively turn email subscribers into social participants. On your chosen social network, provide a prompt for user-generated social content, then grant the prize to the user with the best response.
Tell your email list about it. Or, on Facebook, offer a discount in exchange for a Like, making sure to keep your email subscribers in the loop. Take it a step further, and encourage friends to recruit their friends: Make the discount worth more, on a tiered basis, depending on the number of Likes the page gets. As you reach each threshold, alert your email list.
2. Put social media icons in your emails.
Email and social are worlds apart in terms of interface. Social media icons are an easy way to shorten the distance between these two worlds for users. Make these icons part of your email templates so they go out in each message. The one-click functionality can make Liking and following easy.
3. Put an opt-in form on Facebook.
You can use social media to lure in email subscribers. Put an opt-in form right on your Facebook page. On other social networks, link to an opt-in form you host on your own site. You can also run an email campaign specific to a particular social network. When doing so, be sure to consider what you’ve learned from your audience’s engagement on that network and tailor the content accordingly.
4. Create social-exclusive content.
Create a social media content series exclusive to a single network. For example, create a series of tips for Twitter or a step-by-step sequence of images for Pinterest. Demonstrate a problem or need to your email list which only that content series will solve. Make it clear that the only way to get the “answer” is on the social network and highlight the exclusivity of the content. Then publish the content series, putting up one new piece of content per day.
5. Avoid using different voices.
Keep a focused and consistent message across your email, social networks, website, and blog. Tell the same story everywhere, and speak in the same voice to avoid coming across as having multiple personalities. Maintain a single content calendar for all channels. Email and your blog are appropriate for more text-heavy information, and Twitter for less formal snippits. Images and video thrive on Facebook and Pinterest.
With its reliable delivery rates and lower-distraction environment, email marketing is still an important medium. Integrating this high-efficiency channel with social adds the free promotion, word-of-mouth effect. When you direct traffic among social, email, and your website, you create and reinforce a unified and interactive brand image.

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It's been quite a year for SEO folk everywhere.
As 2013 shutters its doors and 2014 beckons, it's an opportune time to reevaluate, reassess, and revisit SEO tactics.
In the spirit of a New Year's Eve edition, I'm presenting some of the most popular New Years Resolutions through an SEO... There all hidden on our social media pages... have fun finding them and happy new year !

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Eat Healthy SEO Fare
The Internet is fueled by great content, and the healthiest of content is unique, valuable, authoritative, and share-worthy.
Google's Matt Cutts said recently that 25-30 percent of the content on the web is duplicate. Although that might make you feel a little peckish for some long form articles, you need to focus on the best in healthy snacks; link-inspiring user-generated content, educating prose, expert opinion, multimedia munches and share-demanding content desserts.

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iOS is driving the overwhelming majority of e-commerce website traffic. Despite the fact that Android wins at nearly everything else, including in market share for smartphones, tablets, and generally as a computing platform, globally and in the Middle East, those building e-commerce sites might still want to consider iOS. It's also driving the majority of global ad revenue, according to BI.
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