Happy Wednesday, Advertisers and Publishers!
This is Project Interview, where we learn about the awesome stuff made by people who use Project Wonderful!

This week, learn about +Tree Lobsters!

What is is Tree Lobsters all about? Who makes it?

Tree Lobsters is about lobsters ...in trees ...saying (hopefully) funny things. It's not much more than that, really. Hey, it seemed like a good idea at the time.

What does your audience feel really passionate about? What do you love about them?

Based on pageviews, they seem to be really passionate about asymmetric warfare in Star Wars, and whether Darth Vader was a deadbeat father. But what I really appreciate about them is their passion for pointing out every single typo I make. Really. I'm not being sarcastic at all.

Under your banner ad, you have a link to email you in case a reader has a problem with an ad. How important is ad control to you as a publisher, and why?

I really don't like creepy or misleading ads. I probably reject 1/4 of the ads I receive, even though it costs me revenue.

How do you advertise and promote Tree Lobsters?
I don't buy ads very often. When I do, it's usually on a site I read myself, like SMBC.

So... what kind of tree do I avoid if I don't want to get claw-pinched?
In most of the strips, it's actually a Viburnum, which is technically a shrub. But I couldn't very well call it Shrub Lobsters, could I? That would be silly.

To find out what lobsters do in trees all day, go to treelobsters.com!

To get started advertising today, go to projectwonderful.com

Want to talk about how you use Project Wonderful? To participate in Project Interview, send an email to lyndsay@projectwonderful.com!
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