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Happy Wednesday! This week we chat with Erin Mehlos from Next Town Over, a steampunk wild west comic!

You've been doing Next Town Over for a long time, with three book products available in your store. What do you tell new readers Next Town Over is about?
Next Town Over’s basically a weird western with two characters: seeming bounty hunter Vane Black and wanted magician John Henry Hunter. Their basic conflict amounts for pretty much all the action (of which there’s a lot) as Vane chases Hunter from small town to small town, oblivious to the collateral damage they’re causing (of which there’s also a lot). The particulars of why they’re fighting is kind of the central mystery of the series and I guess the incentive to keep reading more gunfights, horse chases, etc..

What is your current advertising strategy? Your comic has steampunk and western themes, where do you find those audiences?
I’m lucky I guess in that there’s kind of a steampunk renaissance right now. There’s a lot of sites devoted to, say, steampunk costuming and crafts I can potentially advertise with and pull in a few new readers rather than being strictly reliant on other webcomics. I think there’s a lot of reader pool share between some comics and you’re not always necessarily getting as many fresh eyes on what you’re selling by advertising exclusively with them. Like, if I run ads strictly on other webcomics I don’t see as much new traffic as if I try to target the steampunk outfitters, or the cowboy action shooters, or the Deadlands players, or whoever else might also dig my setting but isn’t necessarily looking at a bunch of comics every day.

As your comic has matured, how as your advertising changed?
It’s probably changed less as a result of the comic growing and more because I myself have gotten better at targeting/budgeting with my advertising.  What I said about advertising with other webcomics is a two-edged sword; it’s great if you can broaden who’s seeing your ads but on the other hand you also have to recognize who’s going to be receptive to them. Early on I did more forking out for (or trying to fork out for!) ad space on extremely high traffic sites (like Hark! A Vagrant or MSPA) and while that certainly gets you tons of impressions it doesn’t necessarily snare readers, because while I’ve got a longform serial those people are, by and large, looking for something funnier and a little more digestible when they’re reading those sites. I do better spending less on a bunch of ads on less-trafficked sites that better match my tone.

I see that right now you're running a contest, which is a great way to attract traffic. What other methods outside of buying advertising have you used to build your audience?
Participating in communities is key, I think: engaging readers through comments (even though there have been moments I’ve been sorely tempted to disable them on the NTO site!) and on Twitter, sure, but also getting involved with other creators doing similar things and being active in forum communities and that kind of thing. I’m not advocating sitewhoring, mind you! I mean actually engaging in discussion of your craft and whatnot – it pays way better dividends than just straight up plugging your stuff.

Is there anything else you'd like to share about Next Town over or Project Wonderful?
Yeah – thanks Project Wonderful for actually being pretty wonderful: it’s been the most painless advertising solution I’ve used and it’s gotten me probably the lion’s share of the comic’s revenue so far, too. I’ve got a Kickstarter project coming up to finance printing Next Town Over’s collected first four chapters and I plan on using PW to get the word out about that, too.

Thanks, Erin!
Check out Next Town Over: http://www.nexttownover.net/

If you'd like to be interviewed about your work, email lyndsay@projectwonderful.com! Subject line: Project Interview!
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Happy Wednesday, Advertisers and Publishers!
Every Wednesday we get a glimpse at what it's like to advertise or publish ads through Project Wonderful.
This week we interview Dan Hall from Improbable Island!

Dan is an indie game developer, working on a silly multiplayer text-adventure called Improbable Island.  Improbable Island is a game about a mad scientist who had the idea that chance could exist as a natural force, like electromagnetism or gravity - he thought that luck could be measured, and maybe even changed.  The player's mission is to destroy or disable the machine - known to locals as the Improbability Drive, of course - before its ever-intensifying waves of Improbability reach anywhere that anyone cares about. Along the way, they'll encounter some very weird people and creatures, make some very strange friends, and form some very unlikely alliances.

Dan is a British citizen living in America with his wife Emily, and tries his hardest to confirm every single stereotype that Americans have about his people.

What is the main characteristic of your game?
A solid roleplaying community that knows how to not take itself seriously.  Silliness and heart.  Optimism.  Great big walls of text.  Like, huge. I hope you like reading.

What does your audience feel really passionate about?

The two big things are the story that I'm telling through in-game events, and the stories that the players are telling amongst themselves through roleplaying.
The game's canon story is pretty detailed, and is all about people.  It's actually quite separate from the game mechanics - we don't do the "Kill 10 rats" thing or the "Save the princess" thing, so much as the "Let a stranger buy you a coffee in exchange for five minutes' worth of pretending to be a normal person" thing.  The characters in Improbable Island are all pretty normal weirdos who're trying their best to cope with an extraordinary situation, and I've tried to make them easy to empathize with.

What do you appreciate most about your audience?

Two things - no, three things jump out at me about my players.  Their friendliness, their creativity, and their generosity.
All the new players enter the game through a single area, and there's always a bunch of experienced players hanging out to welcome the Rookies. I'm proud of how my players go out of their way to help people who're just starting the game.  So there's the friendliness.

The creativity.  That player-created-location engine I was mentioning? It was just supposed to be a system whereby a player could make a shelter to get some extra starting Stamina with each game day. It wasn't supposed to be a thing to let players write their own text-adventures, or a place to write stories of nearly half a million words.  My players keep surprising me and delighting me, every single day.

The generosity. I set things up game-mechanics-wise so that altruism is easy. I've learned, while making this game, that people really like to give presents to complete strangers.  If it's easy to do so, and if the culture is such that it's socially acceptable, then people love to be generous.

How do you decide what to advertise?

With great difficulty.
I don't think we've really figured out how to advertise games yet.  Especially story-centric ones. 
Distilling a game into a sentence or two, to fit on the back of the box or on an advert, is a very difficult thing to do.  It's just as difficult (maybe even moreso) as doing the same with a novel, or a movie.  Check the backs of your novels and DVDs, and see how many (or few) of them sound appealing just from the description.
Stories don't condense well.

A little while ago I ran an advert making fun of those "I lost 30lbs using this one weird trick" ads you see all over the place.  I made it look like leather, silver and old paper, so it'd stand out, and on this background, I put the words "I lost 30lbs in just one day by having my legs bitten off by a lion."

(the lions are a recurring gag, leaping out of the most unlikely places to devour you whole.  I like inspiring lion-related paranoia in my players.)

This advert made the front page of Reddit and Imgur.  More than a million people saw it.  If you Google for "Legs bitten off by a lion," you'll see it even became a little bit of a baby meme. But, I, uh... kinda didn't put the URL on the image... or even the name of the game...

So yeah, figuring out how to advertise a game is hard, and I haven't really managed it myself yet. 

One of the excellent things about Project Wonderful is that you can run multiple ads of the same type, for the same thing, and compare click-through rates for all of them.  So my advice is to make up a whole bunch of different ads and try them all.  Remember that people can get used to seeing the same ads everywhere, so rotate them out frequently.

Think of the first few bucks you put into Project Wonderful not as paying for advertising in itself, but more as paying for information.  That information is very valuable, and you get a lot for your money on PW.

If you're thinking of trying out Project Wonderful, I hope this helps! See you on the Island...
 
*Thanks Dan!* 
If you'd like to see Improbable Island, head over to http://www.improbableisland.com  

To get started advertising today, go to projectwonderful.com

Want to talk about how you use Project Wonderful? To participate in Project Interview, send an email to lyndsay@projectwonderful.com!
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Happy Wednesday, Advertisers and Publishers!
This is Project Interview, where we learn about the awesome stuff made by people who use Project Wonderful!

This week, learn about +Tree Lobsters!

What is is Tree Lobsters all about? Who makes it?

Tree Lobsters is about lobsters ...in trees ...saying (hopefully) funny things. It's not much more than that, really. Hey, it seemed like a good idea at the time.

What does your audience feel really passionate about? What do you love about them?

Based on pageviews, they seem to be really passionate about asymmetric warfare in Star Wars, and whether Darth Vader was a deadbeat father. But what I really appreciate about them is their passion for pointing out every single typo I make. Really. I'm not being sarcastic at all.

Under your banner ad, you have a link to email you in case a reader has a problem with an ad. How important is ad control to you as a publisher, and why?

I really don't like creepy or misleading ads. I probably reject 1/4 of the ads I receive, even though it costs me revenue.

How do you advertise and promote Tree Lobsters?
I don't buy ads very often. When I do, it's usually on a site I read myself, like SMBC.

So... what kind of tree do I avoid if I don't want to get claw-pinched?
In most of the strips, it's actually a Viburnum, which is technically a shrub. But I couldn't very well call it Shrub Lobsters, could I? That would be silly.

To find out what lobsters do in trees all day, go to treelobsters.com!

To get started advertising today, go to projectwonderful.com

Want to talk about how you use Project Wonderful? To participate in Project Interview, send an email to lyndsay@projectwonderful.com!
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It's time for Project Interview!
Each week, we talk with a creator about what they make and how they promote it using Project Wonderful!

This week's interviewee is +Brian Patterson from d20monkey!

Hi! My name is Brian Patterson and I am the cartoonist behind the gaming webcomic, d20monkey which updates every Monday, Wednesday, and Friday.
 
What is the main characteristic of your comic?
The shorthand running joke is D&D and dick jokes but truthfully, I hope it is solid comics that speak to the gaming community. I poke fun at things involving gaming but I occasionally work in a commentary on issues that are important to me and hopefully in time, I will create this little pocket of the internet for gamers that is happily troll-free. If I ever make Penny Arcade money, I might build a gated community for gamers. Like a gamer wildlife preserve.
 
What does your audience feel really passionate about?
Gaming. Hands-down my audience loves to play games, whether it be role-playing games, board games, video games, or card games, if there is something fun going on my audience is usually there. Also, dick jokes. My audience has a real lust for dick jokes.
 
What do you appreciate most about your audience?
Two things: Their passion for gaming as I mentioned and their honesty. I am fortunate enough to have attracted a group of readers who are mature, funny, and genuinely care. They catch typos and communicate their opinions in the best ways via email or Twitter. If I flub a joke referencing a rule or source incorrectly they call me on it, we all have a laugh, and life goes on. Sure, I have a few trolls but my audience is full of great people and I am lucky to be a part of this little community.
 
Who are your heroes in comics? What do they do right?
Oh, man. I could go on about people I respect in comics for days. Webcomics today are not what webcomics were years ago when the forefathers really grabbed people’s attention. Guys like Scott Kurtz of PvP, and Jeph Jacques of Questionable Content are a few who paved the way for what you see today. I believe everyone should tip their hats to those guys but in terms of whom I follow day-to-day, I love the work of Kate Beaton, Joel Watson, and David Willis just to name a few. Everyone has their own style and presentation when it comes to advertising or self-promoting but they seem to keep things relevant and not pushy. Some folks try too hard and it can be off-putting. They keep things fun and deliver their advertising message as well. Don’t be the pushy guy. We avoid the pushy guy like a plague-carrying leper wearing a Speedo.
 
How do you decide what to advertise?
I tend to follow order of importance. If I have a new item in my online store or reach a milestone with the comic, I create a set of banners and launch into a new ad campaign. I also host Project Wonderful ads and it is a great source of ad revenue. I always use the funds earned through my ad space to channel right back into my own advertising for d20monkey. I love this for the quick, easy-to-manage advertising and I know that with the customizable campaigns, my ads are going to exactly the people who I want to see it. It’s great.
 
Anything else?
I just want to say that if you are new to comics, blogging, etc. and you are on the fence about Project Wonderful take the plunge and sign up. It is a great way to reach new audiences and meet others in your field. I’ve met many awesome cartoonists through PW advertising and if you’re just starting out this is the way to go.

Thanks, Brian!
Want to talk about how you use Project Wonderful? To participate in Project Interview, send an email to lyndsay@projectwonderful.com!
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Welcome to Project Interview!
Every Wednesday we post an interview with a creator who advertises or publishes with Project Wonderful.

This week we interviewed Chris Williams! He has some great thoughts about family and advertising on a budget!

My name is Christopher Williams, creator of a comic that I share my name with: "Christopher - The True Story of a New Father" at http://www.christophercomic.com. It's a journal comic that starts when my wife and I first announced we were pregnant with our first child back in September of 2010, and I used my comic to keep track of the pregnancy itself the best that I could. Now that our child is here, I've been using to keep track of how we're handling life as new parents, as well as more personal issues. It is in every sense of the word, my journal, only in comic form.

What is the main characteristic of your advertising strategy?

I would say my strategy is pretty conservative. What I shoot for when advertising is sustainability, and getting the most bang for my buck. Money is always tight now that we're new parents, so stretching a dollar as far as I can is super important!

My usual strategy is this: Let's say I have about 10 bucks. I start a new campaign, go through the usual set up of site/traffic/ad selection, set my maximum bid to about 5 cents per ad box, with no number of maximum bids, and with a maximum daily spending limit of 10 to 20 cents. Doing the math, you can advertise using that method for about a month and a half to a little over 3 months, and that's if you don't have any PW ad space available on your own site. If you do have PW ad space on your site, and it's earning you a bit of money, then that's even longer that you can advertise! Now the trick that makes this work is that there are a good many sites with free PW advertising, so that 10 cents a day you're spending in advertising is buying you ad space on possibly hundreds of sites! This method works if you want a nice steady trickle of traffic coming in. It works great for me as I've found it is not only easy on my wallet, but it has attracted quite a few long term readers this way. But if you want to, you can most definitely increase your spending amounts and drive a LOT more traffic to your site!

What do you want to make your audience feel passionate about, and how do you make that happen?

One of the biggest things that keeps motivating me to draw my strips, is making my readers passionate about their significant others, and if they have them, their children. While my strip does touch upon some troubles we may have here and there, overall, what holds us together is how much we love each other and how much we laugh together. To me, love and laughter are the most important things one can have in this world. I do my best to show that every opportunity I get, and not in an overly dramatic movie script way, but in a more than likely silly, that's-the-way-it-really-happened way.

Who are the main groups of people you consider to be your audience?

My main audience seems to be people who are in long-term relationships, be it married or not, and with children or not. Even then, that's just a wild guess as I've found that my readers really cover a wide variety of ages!

What do you appreciate most about your audience?

Their feedback! Being the new parents that we are, I always appreciate it when readers leave little tidbits of advice in the comments section of my comics, and of course I love it when someone is relating to something I made a comic about with a tale of their own. Just makes you feel really good inside!

Who are your heroes in this area of comics? What do they do right?

The heroes in my comics would be, me, my wife, and my (now 1-year old) son! If I had to pick something to say that we're doing right, I'd say it's just making sure that we show that we love each other every day, with a hefty side of laughter to go with it.

Do you advertise? How do you decide what to advertise?

I advertise pretty frequently! As for what I'm trying to advertise, that's pretty easy, as it's once again showcasing the themes of love and laughter. I know it sounds cheesy but it's true!


Thanks for being part of Project Interview, Chris!

Would you like to be part of Project Interview?
We'd love to talk to you about how you advertise!
Send an email to lyndsay@projectwonderful.com!
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This week we talk with Dan from EQ Comics about how he promotes his work and stays social with his readers!

This is Project Interview, where we learn about the awesome stuff made by people who use Project Wonderful!

Who is Edmund Finney? What is your comic about?

Edmund Finney is a lanky, quiet, inquisitive traveler who walks the globe on a quest to find the meaning of life. Being a simple man, he carries just a small backpack, a hiking stick, and a notebook which he uses to record his thoughts as he comes across many different kinds of people and places. It’s a comedic comic strip, with dark and morbid humor at times, and oftentimes can be satirical regarding issues of our culture today.

You have Project Wonderful ads on your comic. Do you advertise with Project Wonderful as well? How do you choose where to advertise?


Yes! Project Wonderful is where I started advertising, and is responsible for a large portion (surely a majority) of my readership. I started the comic in 2009, and Project Wonderful’s ease of use enabled me to start advertising right away. Trying to use other ad networks is still tedious and confusing, while Project Wonderful has stayed nice and simple. I know this sounds like a Project Wonderful commercial, but it really was the only way I could figure out, at the time, how to get anybody to see this new comic I started posting online. In recognition of this, I’ll always have Project Wonderful ad boxes on my site for new comic creators to use as they start marketing their own projects to the masses.

My strategy to advertise is to find comics whose readership I think would be similar to mine that have a lot of traffic. I’ll look to webcomics that have comedic, quirky, and sometimes dark humor, as opposed to webcomics about gaming, or manga, or other categories that would have a different reader base than mine.

Once I decide which comics to bid on, I’ll bid on all of them for several hours in a day. I make sure that the click rate is high enough to keep each ad open, or I’ll cancel those that don’t get a large number of clicks in the first hour or so.

Then I check my site’s traffic analytics to see, of those webcomics who sent me a lot of traffic, whose readers stuck around and read multiple pages of my comic (as opposed to those who took one look and bounced). I then narrow down my advertising to concentrate on advertising on those sites, since those ads have proved to be the most effective.

I figured out this method after a long time, so maybe people can read this and get started doing this instantly.

Do you advertise your comic and your art commission services separately?

In a way, yes; that is, I don’t use Project Wonderful ads to go directly to my online store, where people can order books, prints, or commissions. Instead, I just keep the link to my online store on the comic site, which people will see when they visit. Since that is the case, I use Project Wonderful just to advertise the site itself.

I see that you recently ran a Kickstarter for your comic. Did you change your advertising to promote your Kickstarter?

Though I didn’t advertise on other sites about my Kickstarter, I changed my own site’s Project Wonderful ad boxes for it. I set a higher-than-usual minimum bid on my ad boxes, with my own Kickstarter ad/link as the default box if there were no bids. This way, if somebody went to my site, they’d see the ads for my Kickstarter instead of ads to other sites, unless somebody wanted to pay a higher price to put their ad there instead of my Kickstarter link. I like the option of being able to put our own ads there when there are no bids, instead of just a “your ad here” box. It’s very useful this way.

 
What else do you do to promote your work?
 
I use Twitter (@eqcomics) and facebook (facebook.com/eqcomics) all the time, and a Google+ page that I should really be more active on but sometimes fail to be. All of these are linked on my main site as well, so again I just advertise my main site and just link to the others from there. I find that being active on social sites helps a comic’s creator to be more personal with his readers, which is a good way to keep people excited about your work.

*If you'd like to see EQ Comics, head over to http://www.eqcomics.com

To get started advertising today, go to projectwonderful.com

Want to talk about how you use Project Wonderful? To participate in Project Interview or just say hello, send an email to lyndsay@projectwonderful.com!

We're also on twitter @Project1derful and Facebook.com/TheBestAdNetworkEver!
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Hi, +Glenn Dasmarinas. We don't allow flash ads, but if you would like animation gif ads are allowed!
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Happy Wednesday, Advertisers and Publishers!
This week we talk with Scott Drummond from Nightsmoke, an online graphic novel!
This is Project Interview, where we learn about the awesome stuff made by people who use Project Wonderful!

Hi Scott! What do you make, and who are you?

Why hello! I make a webcomic called Nightsmoke, at NightsmokeComic.com. It's the classic tale of growing up and adapting in a new city, trying to make new friends and dealing with the super powers you've accidentally been given. There's a little romance, a little intrigue and a lot of action coming your way.

I'm Scott Drummond, and I've been working on Nightsmoke since late last year. I've done a number of webcomics in the past, but this is my first foray into a full length graphic novel. By day, I'm an art director in Kansas City, so I consider myself very lucky to be working with the visual arts around the clock.

How do you promote your work with Project Wonderful?

I've been promoting Nightsmoke with PW for a little while now and couldn't be happier with the results. After spending just a little bit a day, my traffic shot up dramatically. Since my comic is more story-based than a gag-a-day, I chose to include a bit of a teaser in my animated gif banners, so that people would understand what it was about. Coming from an advertising background, I think it's better to get more people to understand what they're clicking on rather than just clicking for the sake of metrics.

What is your favourite thing about your audience?

I'd have to say how supportive they are. I've gotten a lot of compliments and good feedback, which is always nice. I think they understand the story I'm trying to tell, and the themes that go along with that, so it's been great to share it with them and the new readers as well.

*How do you find places to connect with new readers through your advertising?

The Project Wonderful campaigns feature has been wonderful. It's incredibly easy to set up some parameters and test out what works. I started off fairly conservatively, but the more I trusted the system, the better results I got.

Is there anything else you'd like to share about your comic or promotion style?

Just that I hope you check it out! And, if you enjoy it, be sure to like Nightsmoke on Facebook and/or add it to your RSS feed. I also tend to post ongoing process shots on my Twitter feed, so swing by there and say hi!

Thanks much, Project Wonderful! :)

Nightsmoke by Scott! It's got superpowers! It's got high school students!
www.nightsmokecomic.com
Nightsmoke on Facebook: http://facebook.com/nightsmokecomic
Nightsmoke on Twitter: http://twitter.com/scottdrummond
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It's time for Project Interview!
Each week, we talk with a creator about what they make and how they promote it using Project Wonderful!

This week's interviewee is +Jeff Beckman from Ulti-Man!

What is the main characteristic of your comic?
I suppose the main characteristic of the comic would be Ultimate Man's struggle with his sudden loss of fame and how he's dealing with it.

What does your audience feel really passionate about?
I have kind of a small yet diverse fanbase right now, so I'm not even all that sure about their passions. I like to think some are here because they're into tokusatsu heroes like the Power Rangers, or Ultraman - some are here because they can sympathize with some of the troubles that Ultimate Man has - some are here for the laughs - and some are here for the love of comics.  


What do you appreciate most about your audience?
I appreciate them coming back to read ULTI-MAN, and commenting on comics letting me know what they like, what they don't like and making jokes. It makes me very happy to know that I am entertaining people with my comics.

Who are your heroes in this area of comics? What do they do right?
I have a lot of heroes in comics, I am most inspired by comic artists who do what they want no matter what and make really great comics that you can tell they put a lot of love into, and they keep you coming back to read on and re-read. Right now my comic obsessions are Daniel Clowes (Ice Haven, The Death Ray) and Rafael Grampa (Mesmo Delivery), as for webcomics some really super nice one's I've gotten into recently are Cucumber Quest ( http://cucumber.gigidigi.com/ ) and Helvetica ( http://helvetica.jnwiedle.com/ ) you can tell they really love their characters.


How do you decide what to advertise?
There isn't a whole lot of thought process that goes into my advertisement strategy... Every once in a while I get an idea for a better looking ad than my previous one and I replace them. But I keep a few ads at a safe bid permanently and when I have a good amount of money saved from the ads on my site I put out a big bid on a high traffic site for a little while.

See how Ultimate Man handles losing his fame! Go to ultimancomic.com

To get started advertising today, go to projectwonderful.com

Want to talk about how you use Project Wonderful? To participate in Project Interview, send an email to lyndsay@projectwonderful.com!
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Publishers, what do you look for in an Advertiser?

A lot of PW advertisers spend time trying to find just the right ad boxes, but advertiser approval can be just as much of a search! When you're running an ad box, what do you like to see in an ad? What content do you like your ad boxes to promote?
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Happy Wednesday! It's time for Project Interview, when we learn about awesome work and advertising strategy some Project Wonderful users!
If you'd like to be part of Project Wonderful, send an email to lyndsay@projectwonderful.com!

This week, meet Matt Bixlerfrom www.lunchcomix.com!

My name is Matt Bixler and I draw Lunch Comix.  I'm an animation student that's been working a regular service job, and I started drawing comics on my lunch break just to keep up the habit of drawing every day.  I'm now a hundred and change comics in, and as it the site goes on they're starting to grow into something bigger than the little scribbles I started out with, and now I'm just looking forward to seeing where it all ends up!

What is the main characteristic of your comic?

In the past, mostly its scribbled-paper aesthetic.  When the comic first started it was drawn almost entirely either in scrap notebooks or on sandwich paper, but as time has gone on I've been experimenting with different looks, even working animation into a lot of the comics I've done.  I recently finished a challenge to draw a comic every day for 30 days.  The sheer stir craziness of sitting down to do the comic every single day led to me taking a few chances I don't think would've occurred to me otherwise.

What does your audience feel really passionate about?

I recently experienced a huge spike when I did a (somewhat NSFW) animated comic about goofy bedtime antics.  The comic was a lot of fun to do, especially with the sheer amount of animation in it, so I'd like to think the success I find comes from trying out new things.  However, there's also a good chance that people just like seeing wieners slapping together.

What do you appreciate most about your audience?

My audience is small enough that if one of my comics gets reblogged a bunch of tumblr or some such service, I can sometimes pick out specific people.  It's a strange when I can be working on a comic and think "such-and-such person on tumblr always seems to reblog stuff about such-and-such thing, they'll probably get a kick out of this one."

Who are your heroes in this area of comics? What do they do right?

I remember way back when I was in high school I first discovered the comic artist Josh Lesnick.  He was doing a long-form comic called Wendy and to fill the gap between updates he did a simple little black-and-white gag strip called CuteWendy.  This was back when people were still getting a feel for what the internet was going to turn out to be, so when I found out you could just make things and make them available for an audience with no in-between I was floored.  It felt like being an actor and finding out you could just walk into a movie whenever you wanted or something.  It was a big motivator for me to start creating things and I feel like the idea of CuteWendy is still in my head when I'm doing my comic. 

A couple comics that I'm really enjoying right now are Aethan Wilson's Worthless Wizarding Degree and Ellie Starlin's Very Long Walk.

How do you decide what to advertise?

It almost feels trite to say but I like to be as blunt and honest as possible with my ads, simply because I don't any possibility of someone coming into my comic with the wrong impression.  I can think of more than one occasion where I got introduced to a movie or a comic or something by someone who gave me the wrong impression and even if it was something I enjoyed, just being in the wrong mindset going into it put up a roadblock.  Sort of like when you reach for a glass of orange juice thinking it's milk, the confusion completely changes the experience.

The ads I run all either have just a simple frame or illustration from one of my comics with the only copy text being "Lunch Comix: Comics made at lunch."  I feel like the venn diagram of people that ad appeals to and people that would enjoy my comic has a fair amount of overlap.

Anything else?

Follow me on my things! 
I'm on tumblr: http://qwilman.tumblr.com
google plus: +Matt Bixler 
and a desperately neglected twitter that I'm going to be picking back up soon: http://www.twitter.com/qwilman

If you're looking to jump into my comics, you might want to start at my 30-day challenge or with the first story I put up, Loveless Time: http://www.qwilman.com/lunchcomix/?p=1180

Also thank you!
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Project Wonderful is friendly, easy to use, and we'll even let you advertise for free!
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Hi! It's Project Wonderful, the ad network that makes advertising awesome! Project Wonderful is the advertising network that's easy for everyone to use! 

When you advertise with Project Wonderful, you bid on publisher's ad boxes by what you want to pay to have an ad on their site for one day.

When you publish with Project Wonderful, you have total control over what shows up in your ad boxes! 

Project Wonderful's bid process is entirely transparent, because everyone involved in the process of advertising deserves to know what's going on!