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Mike Falconer
62 followers -
Writer, Marketing Consultant, and Veterinary Hospital Manager
Writer, Marketing Consultant, and Veterinary Hospital Manager

62 followers
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  I have a really bad habit when reading non-fiction books. When I come across something I find particularly interesting I fold the edge of the page over so that when I am looking for it at some point in the future, or if I just want to remind myself of…
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“Homo Deus: A Brief History of Tomorrow” is the follow up to the internationally acclaimed bestseller “Sapiens.” Both books are remarkable and well worth reading if you want to have a better understanding of our species: where it came from and, perhaps,…
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  (image courtesy of https://pixabay.com ) I’m written a lot about Yelp. Why I think Yelp’s business model is flawed, how I’ve pretty much come to terms with Yelp on a daily basis, and how to defend yourself from Yelp Bombing when things really go wrong.…
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Reviews are here to stay, and that’s a good thing. But how do businesses defend themselves from those who would abuse the review system for their own ends? In this three-part series, I offer practical advice on how to handle Yelp bombing campaigns and how…
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Reviews are here to stay, and that’s a good thing. But how do businesses defend themselves from those who would abuse the review system for their own ends? In this three-part series, I offer practical advice on how to handle Yelp bombing campaigns and how…
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One of the things that is interesting about the veterinary profession is how wrong a lot of the “experts” can often be. The people who were bemoaning that there were ‘too many vet schools pushing out too many graduates for too few jobs’ a few years back…
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Reviews are here to stay, and that’s a good thing. But how do businesses defend themselves from those who would abuse the review system for their own ends? In this three-part series, I offer practical advice on how to handle Yelp bombing campaigns and how…
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The Power Paradox: How We Gain and Loose Influence, is a slim but insightful book on the relationship between power, the powerful, powerlessness and the powerless. “The seductions of power induce us to lose the very skills that enabled us to gain power in…
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Content or social media curation is a fancy term for sharing things with your followers / audience. This is something that almost all users of social media do almost every day. If you create content; write a blog, create memes, take photographs, make…
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A slim volume, Make Your Bed – Little Things That Can Change Your Life …And Maybe The World, is and expanded version of a commencement address that the author gave to the graduating class at the University of Texas at Austin in 2014. A retired Admiral,…
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