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Natalie Watson
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Natalie Watson

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How has Google calculated the Binomial statistical significance for click-through rate? I don't understand where it has come from.

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=167743
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Natalie Watson

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I can't believe my statistical problems in life come from having too large a sample rather than too small. Everything is significant. What statistics does one use when your sample size is in the millions rather than the hundreds?
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Have her in circles
19 people
Tim Ferguson's profile photo
Kunal Gupta's profile photo
Kapil Gupta's profile photo
Partha Bose's profile photo
Laura McDermott's profile photo
Mayur Gupta's profile photo
Dave Lee's profile photo
Rachel Head's profile photo
Imran Tajuddin's profile photo
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