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Natalie Watson
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How has Google calculated the Binomial statistical significance for click-through rate? I don't understand where it has come from.

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=167743

I can't believe my statistical problems in life come from having too large a sample rather than too small. Everything is significant. What statistics does one use when your sample size is in the millions rather than the hundreds?
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