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Natalie Watson
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Natalie Watson

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How has Google calculated the Binomial statistical significance for click-through rate? I don't understand where it has come from.

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=167743
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Natalie Watson

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I can't believe my statistical problems in life come from having too large a sample rather than too small. Everything is significant. What statistics does one use when your sample size is in the millions rather than the hundreds?
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Have her in circles
20 people
Rachel Head's profile photo
Mayur Gupta's profile photo
Kapil Gupta's profile photo
John Watson's profile photo
Imran Tajuddin's profile photo
Usman Afzal's profile photo
Phil Ince's profile photo
Laura McDermott's profile photo
Johannes Braun's profile photo
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