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The Hunger Games just enjoyed a record-smashing opening weekend, fueled in part by an impressive social media strategy. The campaign is a case study for how movie studios should be marketing their fi...
Great question! Their social media team created multiple platforms for fans to engage based on their level of knowledge about the Hunger Games. So for people who never read the books (like me), I could engage and ask questions without having the ending spoiled. And for their hardcore fan community, there was separate community built specifically for them to engage.
I work for Sysomos (a division of Marketwired)
a super cool social media monitoring company. I live in the beautiful
Canadian maritime province of New Brunswick which makes it easy for me
to enjoy all the fun stuff in life like sailing, kayaking, gardening,
hiking, mountain biking and eating good food & drinking wine with