Shannon Shea Stoveken
Founder and CEO, Sexy and Sober
Shannon Shea Stoveken started Sexy and Sober in 2006. After a life
long battle with alcoholism, Shannon quit drinking October 12, 2006. In
just a few short weeks, she had a dream that she was wearing a black
shirt with the words, "Sexy and Sober" written across the chest in hot
pink. She couldn't shake the idea and a few weeks later had a dozen
shirts printed. She decided to sell the extra shirts and was sold out
in one day! She thought, "Maybe I'm on to something here! People are
really proud of their sobriety - just like me!" Over the next few
years, the company expanded into hats, coffee mugs and stickers.
The company began to gain a following and was being sold in local sobriety shops in southern California. But the brand really didn't begin to take off until Paul Kole, now COO of Sexy and Sober, came on board in 2010. Paul quickly began to realize that Sexy and Sober was more than a line of t-shirts and gifts. It was a brand. A brand without a logo. Ironically, Paul also had a dream and in it he had a vision of what is now the Sexy and Sober logo:
The logo is very powerful. It is a symbol that stands for different things to different people. Sobriety. Empowerment. Pride. Accomplishment. Some people have even tattooed it on their body!
Sexy and Sober aims to help shatter the stigma of sobriety by
celebrating it! When Shannon got sober she wanted to yell from the
rooftops how wonderful sobriety is. She's still riding that Pink Cloud
It's also her way of being a beacon for someone who may have questions about sobriety or need help. There have been many stories of people finding help after feeling safe to talk with someone they saw wearing on of the t-shirts. Sexy and Sober is not affiliated with Alcoholics Anonymous or any 12 step group. They are a for-profit company that aims to give back to the recovery community.
Sexy and Sober has grown from a one t-shirt company to a multi-line
brand. You can purchase t-shirts, jewelry, mugs and coins with Sexy and
Sober branding, but you can also purchase non-branded items such as
shoes, make-up and lingerie. They expanded their line to be be FOR
people in recovery but not ALL about recovery.
Sexy and Sober is proud to donate a portion of all sales to the 12 Angels.org Fund. It is important to the company help those who help others in recovery enjoy healthy and productive lives.
Sexy and Sober is a "We" brand, get involved, call or email us today.
We love to hear your stories and suggestions.
Check out their unedited testimonials!
Sexy and Sober is headquartered in beautiful Long Beach, California.
We are spreading the brand across the world - find a store near you here.
Become a fan on Facebook
Follow on Twitter
Get in the circle on Google+
See their Boards on Pinterest