Crowd dynamics is the science of how individuals and groups behave in certain environments.
It is responsible for everything from the design of a shopping mall to why milk is placed at the back of a grocery store. Psychological theories have as much weight in the science as simple laws of probability. Take, for instance, the act of moving out of another person's way.
In most Western countries (France, Great Britain, USA, Canada, Brasil, etc.) it is common for an individual to step to the right in order to let someone pass in the opposite direction. This is true regardless of which side of the road people drive — both Londoners and New Yorkers funnel to the right on pavement.
In Asia, however, the reverse is true. In most Asian countries, with the notable exception of South Korea (where there is a specific campaign to get individuals to move to the right in public places), pedestrians are more likely to step to the left to let another person pass by. +Mehdi Moussaïd
of the Max Planck Institute of Berlin, believes this is a behavior derived from probabilities: "If two opposing people guess each other's intentions correctly, each moving to one side and allowing the other past, then they are likely to choose to move the same way the next time they need to avoid a collision. The probability of a successful maneuver increases as more and more people adopt a bias in one direction, until the tendency sticks,"
says Moussaïd. "Whether it's right or left does not matter; what does is that it is the unspoken will of the majority."
Although social observations made in crowd dynamics do not seem universal on the surface, after careful analysis certain laws and trends emerge.
The significance a study in crowd dynamics carries will continue to grow into the future, where the impact of globalization will be felt in all areas of public life — from the design of public spaces to evacuation procedures. As long as we are social beings who find ourselves seemingly dissolved into hordes and groups throughout our daily lives, crowd dynamics will maintain relevancy. ______________________________ #crowd #chaos #order #society #peopleandlife
The attached GIF is from the +UEFA Champions League 2013 Final at Wembley Stadium Here's a link to a great article on the subject from +The Economist: http://www.economist.com/node/21541709Link to a +YouTube video of a Japanese study of how traffic jams form: http://youtu.be/Suugn-p5C1MLink to a PDF of The Psychology of Crowd Dynamics