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keith weinberger
Works at Empire Today, LLC
Attended Wharton School of the University of Pennsylvania
Lives in Northbrook, IL
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keith weinberger

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Hooray to the entire +Empire Today team!  Lots of work to get to this point!
Empire Today, the flooring installer whose famous jingle has seared the company's phone number into innumerable brains, is opening stores for the first time in its 55-year history.
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keith weinberger

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Very interesting article.... I think Jack's right on this!
By Jack and Suzy WelchEvery now and again—recently, for instance, with the announcement that Microsoft will be changing its performance-appraisal system—some news event unleashes a fresh round of
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Confirmation from +mattcutts again that page load time/site speed is really important from a user experience perspective, and therefore SEO.  There was a suprising amount of comments at #SMX Advanced about page load times, and #velocityconf  was a real eye-opener.  A whole conference dedicated to people trying to shave off tenths of seconds of #pagespeed , while I'm working on addressing full seconds of time!
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An truly excellent overview of on-page technical and keyword optimization from Rand Fishkin.  Very helpful and well thought-out!  
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Great read!!! Thanks for sharing!
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keith weinberger

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Very interesting article for those of us working with digital marketing agencies.
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Which one? Just took me to landing page
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Really great review of social media outlets, and their value to your business: http://www.cmo.com/social-media/2012-cmos-guide-social-landscape
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This is the most interesting (and gutsy!) test I've seen in a long time!
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A really great article about how to best use G+... and yes, I realize that many of these we're not executing (yet).
"Dear Socially Stephanie, I recently heard that Google Plus is gaining speed on Facebook in terms of users. Currently I dabble with G+ and post on a weekly basis, but it doesn't seem to be working. How can I leverage the growing user base and get my content seen?"
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keith weinberger

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10 Tips: How Not To Use Google+ .  Great article, but does reality tear a little by posting this on Google+?  Also, I'm not saying that I'm doing all of these things right (in fact, I'm doing most of them wrong right now)... 
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Lol!!
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keith weinberger

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 A very clean way to think about creating/clarifying your brand's strategy.
Master Brand Strategy Road Map Having the brand road map on one page can help align everyone that works on a brand.   This is especially useful when managing a Branded House or Master Brand where t...
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Febreze team in Cincinnati currently livestreaming their 1 million thanks to their 1 million Facebook followers!  http://mashable.com/2012/06/18/febreze-offering-a-million-thanks/
Febreze, the household odor eliminator brand, will offer 1 million thanks to its 1 million Facebook fans.
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Education
  • Wharton School of the University of Pennsylvania
    Marketing & Finance, 2001
  • Cornell University
    Industrial and Labor Relations, 1993
Basic Information
Gender
Male
Work
Occupation
Drive consumer-facing brands' profits through improvements in acquisition and conversion.
Employment
  • Empire Today, LLC
    Senior Vice President, Marketing, 2012 - present
  • Enova
    CMO; General Manager, US Lending, 2009 - 2012
  • The Heat Group (Australia)
    Executive VP, Marketing, 2008 - 2009
  • Castrol
    Global Marketing Director, 2002 - 2007
  • Procter & Gamble
    Senior Account Executive, 1993 - 2002
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Northbrook, IL
Previously
Cedarhurst, NY - Lawrence, NY - Livingston, NJ - Vienna, VA - Torrence, CA - Ithaca, NY - Silver Spring, MD - Nutley, NJ - Wyckoff, NJ - Randolph, NJ - Templestowe, Victoria, Australia
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