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SmartBox - Helping Dentists Thrive.
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Attract The Patients YOU Want
Attract The Patients YOU Want

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SmartBox - Helping Dentists Thrive.'s posts

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You could be getting more new dental patients, but you’re not for one simple reason. The people you market to don’t have a reason to choose you over any other dentist. That sounds harsh, but it’s true. The things that dentists believe impress patients aren’t what patients value. Basically, they’re marketing to the wrong people in the wrong way. It’s a matter of perspective, and if you want to have more new dental prospects calling your office, you’ll need to adjust your perspective. I’ll be back after the break to tell you how to make your dental practice a preferred destination for prospects.

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A lot of dentists complain that their marketing isn’t bringing in enough new patients. The reality is that their marketing may be working, but those new patients aren’t making it into the practice’s dental chairs. Every new prospect who calls your practice but isn’t appointed is a waste of your marketing investment. There’s one crucial link in the patient funnel that not enough dentists pay attention to … their phone answerers. I’ll be back after the break to share some shocking statistics with you and to tell you how to stop bleeding marketing money.

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I’ve talked with a lot of dentists whose practices were in financial trouble. What I found, almost without exception, is that these were good dentists. They had good training, good hands, and good staff. What they didn’t have were good patients, in terms of their case value. These dentists were working way too hard for too long and not getting enough in return. They were lucky if the return on their marketing investment was barely 3 to 1. If that sounds like your practice, take heart. I’ll be back after the break to tell you why you’re not getting enough value for the money, and what you can do about it. Stay tuned.

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It’s something that dentists don’t talk about much with non-dentists. Dentistry isn’t good for dentists’ backs or necks. If you do a search for “dentists back pain,” you’ll see listing after listing about how to minimize pain and damage – not about how to avoid it completely. Those injuries are a limiting factor for many dentists, leading them to reduce their hours or even to sell their practices before they’re ready. After the break, I’ll tell you the best way to safeguard against the economic effects of back and neck injuries. Stay tuned.

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If you’re a dentist who’s been in practice for many years, you’ve probably made some provision for your retirement. Many dentists include the sale value of their practices in their retirement plans. That doesn’t always work out, as many baby boomer dentists found out during the Great Recession of 2009. They had to put their retirement plans on hold while their practices recovered lost value. Another recession is coming, so the time to ensure that your practice holds its value is now. I’ll be right back to tell you more after the break.

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Most skydivers will tell you that free-falling is an awesome feeling. But skydivers have parachutes to help them land safely. The problem with falling without a chute is that you always hit that sudden stop at the end. For dentists, the sudden stop happens when they’ve cut prices to the bone to attract new prospects but still can’t get the new patients they need. If you want to avoid the “thud and crunch” that comes with slashing your prices, stay tuned. I’ll be back to tell you how to avoid falling at all.

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Dentists as a rule spend a fair amount of money marketing their practices. There’s no hard-and-fast rule, of course, but a good average would probably be 3 to 4 thousand dollars a month. Now, we all know that money doesn’t buy what it used to, but when it comes to dental marketing, dentists are getting less return than they should be. I’ll be right back to tell you why that’s happening and what you can do about it. Stay tuned.

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Happy 4th of July to everyone! This is the holiday where we gather to celebrate our independence, and to eat too much and shoot off loads of fireworks. Our forefathers paid a heavy price for the freedoms we enjoy, so I think it’s the perfect day to think about those freedoms. On this July 4th, I want to talk about one particular way dentists can use “the pursuit of happiness” in their professional lives. I’ll be back after the break to tell you more.

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You know the old joke: Where does an 800-pound gorilla sit? Anywhere he wants. When it comes to the heavyweights of the dental industry, corporate chains are at the top of the food chain. And just like it’s a terrible idea to try to wrestle a gorilla, dentists shouldn’t take on corporate dental offices on even terms. When we come back, I’ll tell you how to change the battlefield to one that corporate chains can’t compete on. Stay tuned.
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